Approximately 200 Influencers Attend Debut; Apparel Brand 'Aimée Noir' Launches Online Sales

Noir Maison Co., Ltd. (Shibuya, Tokyo) officially launched the online sales of its apparel brand, Aimée Noir, on June 7, 2026, at 6:00 PM.

The 'Aimée Noir First Exhibition,' held in Minami-Aoyama on June 5 and 6, 2026, saw an attendance of approximately 200 influencers.

The collection, embodying the brand's concept 'A Message Chosen For You,' along with the brand's unique world-building, received significant attention from attendees.

About Aimée Noir

Aimée Noir is an apparel brand born with the concept of 'A Message Chosen For You.'

Rather than simply selling clothing, we aim to deliver the experience of discovering the perfect piece. Unlike mass-produced clothing intended to suit everyone, we prioritize those moments of attraction when you see a piece and the feeling that it was destined for you the moment you put it on. We cherish these encounters.

Clothing meant for the right person, not everyone

Aimée Noir was not created to suit everyone. Our focus is not to 'increase the number of people who look good' but to 'deliver to those who are truly destined for it.' It is about being chosen naturally as you are, like the glass slipper meant specifically for one person. Aimée Noir cherishes these destined encounters.

Highlighting the charm of petite body types

While there has been an increase in brands catering to specific body types, few have addressed the specific challenges of petite individuals, such as drooping shoulders, oversized fits, or looking overwhelmed by clothing. Aimée Noir was created to affirm the delicacy, ephemerality, and beauty of petite body types. We view being petite as an asset, not a flaw. We are committed to delivering pieces that bring out the wearer's inherent charm rather than just following trends.

Aimée Noir First Exhibition

We held our first exhibition, 'Aimée Noir First Exhibition,' in Minami-Aoyama, Tokyo, on June 5 and 6, 2026. The venue featured our new collection alongside spatial staging designed to express the brand's philosophy. Over the two days, approximately 200 influencers visited and shared their experience on social media. Despite the brand just having launched, many creators, models, and influencers attended to experience the world of Aimée Noir.

Exhibition Overview
- Dates: June 5-6, 2026
- Venue: KADO Minami Aoyama
- Influencer Attendance: Approx. 200
- Total Attendance: Approx. 300

A Message Chosen For You.

Every Aimée Noir purchase comes with a brand-original fortune-telling note. Whether it concerns love, work, relationships, or your future, the message is a surprise waiting for you. These messages were provided by a referral-only fortune teller who counsels numerous renowned celebrities. While their name cannot be disclosed, they are highly sought after during turning points in life. Specifically for Aimée Noir, they provided words tailored to our brand's world-building, sent to you in the hope that you receive the message you need most at that time. We believe in cherishing the encounter with words just as much as we do with clothing.

Sales Launch
June 7, 2026, at 6:00 PM
Official Online Store: https://www.aimeenoir.com