[Bucking the Trend of Rising Prices!] Making Ostrich Meat a Familiar 'New Standard'! Noblesse Oblige Implements Up to 20% Price Reduction Through Strong Collaboration with Yoshinoya Group's SPEEDIA

[Tsukuba, Ibaraki Prefecture - June 4, 2026] Noblesse Oblige, a company based in Tsukuba, Ibaraki Prefecture, specializing in the wholesale and mail-order sale of ostrich meat and other game meats (Representative Director: Erika Kato, Founder: Takayuki Kato), announced a strengthening of its supply partnership with SPEEDIA Co., Ltd. (a subsidiary of Yoshinoya Holdings), one of Japan's largest ostrich production and research organizations. This collaboration enables a price reduction of up to 20% for ostrich meat sold to the general public.

In conjunction with this, a commemorative fair for the new price will begin on June 4, 2026 (Thursday) at 10:00 AM on their 'Rakuten Ichiba' store. Furthermore, the company has completed a full renewal of its official website to better serve as a hub for information dissemination, anticipating future growth in demand and orders.

■ Background: How Noblesse Oblige Achieved This 'New Price'
Amidst rising prices in the meat market, the company has been promoting ostrich meat as an 'Alterna-Food' (食材 that contributes to solving social problems). The 'up to 20% off' price adjustment was made possible by the special, long-standing partnership between Noblesse Oblige and SPEEDIA.

Founder Takayuki Kato has been deeply involved in ostrich farming and industrialization long before the establishment of SPEEDIA, playing a key role in the front lines when the company launched its large-scale farm. This deep bond, combined with Noblesse Oblige's track record in sales, facilitated this robust supply collaboration, leading to this special pricing and commemorative fair.

■ Overview of the 'New Price Commemorative Fair' at Rakuten Ichiba
The company offers ostrich meat as a healthy and sustainable new option for the dinner table, following beef, pork, and chicken.
Period: June 4, 2026 (Thursday) 10:00 AM - June 11, 2026 (Thursday) 01:59 AM
Eligible items: Premium ostrich fillet, thigh, various trial sets, etc.

Fair highlight (limited quantity):
[20% OFF] Ostrich meat drum (outer thigh) 3kg set
Regular price 34,580 yen (tax incl.) -> Fair special price 27,650 yen (tax incl.)

■ Full Renewal of the Official Website
The website was renewed to smoothly respond to inquiries from restaurants and individual consumers in anticipation of future demand growth. It will serve as a hub to correctly convey the appeal of ostrich meat, including its high nutritional value (low-fat, high-protein, rich in iron).