Press Release: noah Inc. Launches New Service 'Asobusiness' to Bridge Generational Gaps Using Games as a Common Language

noah Inc. has launched a new service called 'Asobusiness,' designed to prevent early employee turnover among Gen Z staff and support their long-term retention. This service bridges generational communication gaps through game-centered event planning and ongoing support, thereby enhancing companies' recruitment and retention capabilities.

1. Background of Service Launch

Recently, more companies are facing challenges such as 'internal events lacking engagement,' 'difficulty understanding younger employees,' and 'persistent early resignations.' Traditional after-work drinking gatherings (nommunication) have become less effective due to harassment concerns, leading to growing psychological distance between managers and junior staff. Additionally, issues like job offer rejections due to unclear career growth prospects and post-hire isolation caused by cultural mismatches are becoming increasingly common.

Moreover, a shared challenge among companies struggling with recruitment is the lack of internal vitality—employees don't feel enthusiastic enough about their workplace to refer friends or colleagues. This reluctance limits referral-based hiring.

To overcome these structural mismatches and communication barriers, and to improve retention rates amid rising recruitment costs, noah has launched 'Asobusiness' to cultivate an organizational culture where employees naturally want to recommend their company.

2. Three Key Features of 'Asobusiness'

The service uses games as a strategic common language to build an organization where young employees feel safe speaking honestly—a 'Z-tai (absolutely won't quit)' environment—through three core pillars:

Event Planning & Operations (Strategic Interaction) We produce one-stop strategic interaction events that break down departmental silos. From accessible party games like 'Illustration Chainer' to puzzle-solving activities and even serious esports such as FPS and fighting games, we tailor content to each organization’s challenges and participant demographics.

Trend Sharing & Consultation (Psychological Safety) We facilitate sessions on real-time youth trends and Gen Z slang, and host consultation forums for managers on how to engage younger employees. As external facilitators, we provide a neutral space where honest feedback can be shared, reducing psychological burdens on management.

Recruitment & Retention Support (Talent Development) Leveraging expertise from recruitment and sales support professionals, we design optimal talent development programs, including new graduate training and annual development plans. We provide continuous support from pre-employment onboarding through post-hire accompaniment.

3. Service Plans and Expected Outcomes

Two service plans are available, tailored to different corporate needs:

Minimum 4-Month Plan (¥200,000/month): A short-term, intensive plan focused on event planning and execution to quickly revitalize organizational momentum.

12-Month Accompaniment Plan (¥150,000/month, recommended): A comprehensive one-year program to reconstruct organizational culture and achieve sustained improvements in employee engagement.

Implementation is expected to foster a sense of value among junior employees, significantly reduce early resignations, and decrease job offer rejections. Furthermore, as internal communities become more active, employees will naturally feel inclined to recommend the company to friends, reducing reliance on costly referral and new graduate recruitment advertising.

Additionally, by fully outsourcing event planning and on-site facilitation, HR teams can eliminate the massive workload of starting from scratch, allowing them to focus on core responsibilities such as policy design.

We also welcome one-time trial events or customized plans tailored to your company’s specific challenges—please feel free to consult us.

noah Inc. will continue to support the creation of flat, collaborative workplaces where generations can connect seamlessly, and strong organizations that attract and nurture Gen Z talent for the long term.

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