ROCCANIST®, a Fermented Pet Skincare Born from Rice, Founded by the Creator of Rice Force, Launches Campaign Offering Stay Vouchers for Hotel 'OMO5 Tokyo Gotanda by Hoshino Resorts'

N I I I Inc. (headquartered in Takamatsu, Kagawa Prefecture; CEO: Noritaka Numata) announces its wellness brand ROCCANIST® will run an Instagram campaign from Wednesday, June 17, 2026, to Tuesday, July 7, 2026. Ten lucky winners will be selected by lottery to receive one ROCCANIST product of their choice, plus a pair stay voucher (for two people) for the 'Dog-Friendly Deluxe Room' at the hotel 'OMO5 Tokyo Gotanda by Hoshino Resorts'.

ROCCANIST products have been adopted since June 1, 2026, as part of the dog-friendly amenities at 'OMO5 Tokyo Gotanda by Hoshino Resorts'. They are available in dog-friendly rooms, shared dog lounges, and dedicated dog shower rooms, allowing guests to try them during their stay.

This season, transitioning from the solar term 'Boushu' (Grain in Ear) to 'Geshi' (Summer Solstice), marks the time when rice—the key ingredient in ROCCANIST's core 'RiceLife® Extract'—builds a strong foundation for vigorous growth.

Just as beauty in dogs and cats goes beyond surface-level gloss and coat quality, maintaining the foundational skin environment is essential.

Amid nature's abundance during this season, we aim to inspire owners to reflect anew on the irreplaceable moments shared with their pets and the importance of daily care—this sentiment drives the campaign.

■ Overview of this Release

・Noritaka Numata, founder of human skincare brand 'Rice Force', launches 'ROCCANIST', a fermented pet skincare derived from rice, extending innovation from people to animals

・ROCCANIST products adopted as part of dog amenities at 'OMO5 Tokyo Gotanda' starting June 1, 2026

・Instagram campaign offering stay vouchers for 'OMO5 Tokyo Gotanda' Dog-Friendly Deluxe Room and ROCCANIST products

・Features 'RiceLife Extract', a rice-derived fermented ingredient for animals, developed by Yuushin Shuzo based on insights from human skincare

■ A New Challenge: From People to Animals

Noritaka Numata, CEO of N I I I Inc., launched 'Rice Force' in 2000—a human skincare brand formulated with 'Rice Power Extract®', a functional ingredient derived from rice. For over 25 years, he has consistently delivered its value through product planning and brand management.

Drawing on the skincare expertise and experience gained from building a brand from scratch, he sought to extend these benefits to dogs and cats—beloved family members who share our lives. This vision led to a new collaboration with Yuushin Shuzo, the developer and researcher of 'Rice Power Extract®'. The result is 'ROCCANIST', a skincare line for dogs and cats that uniquely features 'RiceLife Extract', a newly developed rice-derived fermented ingredient for animals, inspired by human skincare science.

ROCCANIST's mission is to promote rich well-being through daily care, while honoring harmony between people, animals, and nature.

ROCCANIST Brand Concept Visual

■ Why Focus on 'Skin Environment' in Pet Care Now?

When considering the beauty and health of dogs and cats, there is a growing trend to look beyond superficial aspects like coat shine and focus instead on the foundational skin environment.

In the pet care market, particularly in Western countries, the concept of 'skinification'—applying insights, ingredients, and care routines from human skincare—is gaining momentum. At international pet industry exhibitions, diverse approaches beyond traditional 'cleansing' are now being showcased. Additionally, interest is rising in 'proactive wellness'—maintaining healthy conditions through daily care rather than waiting for issues to arise.

ROCCANIST responds to these global trends by incorporating 'RiceLife Extract', a rice-derived fermented ingredient for animals developed by Yuushin Shuzo. The brand implements a total product design philosophy ('skinification') mirroring human skincare, covering cleansing, moisturizing, and targeted conditioning. ROCCANIST proposes a new skincare routine that enriches daily care, strengthens bonds, and enhances well-being through touch and communication with pets.

■ Campaign Overview

ROCCANIST will launch an Instagram campaign offering stay vouchers for urban pet getaways at OMO5 Tokyo Gotanda and ROCCANIST products.

【Entry Period】 June 17 (Wed), 2026 – July 7 (Tue), 2026

【How to Enter】

① Follow ROCCANIST's official Instagram (@roccanist_official)

② Follow OMO5 Tokyo Gotanda Dog Stay's official Instagram (@omo5tokyogotanda_dog)

③ 'Like' the designated campaign post on ROCCANIST's official Instagram

【Prizes】

〈Grand Prize (A)〉

'OMO5 Tokyo Gotanda by Hoshino Resorts'

Dog-Friendly Deluxe Room Pair Stay Voucher (for 2 people)

・Accommodation Plan: One-night stay with breakfast

・Capacity: 2 people + 2 dogs (up to 20kg medium-sized dogs)

・Validity: Six months from designated start date (exclusions apply)

〈B Prize〉

One ROCCANIST product of choice (10 winners)

Let your dog or cat experience ROCCANIST's fermented pet skincare—start with the product that catches your eye.

・Beauty Bathing Lotion

・Dual Care Shampoo

・Grow Balance Mist

・Paw Pad Serum Milk

▶ For details on ROCCANIST products, visit here

[OMO5 Tokyo Gotanda] Nighttime image of dogs staying – One favorite product gifted to dog and cat owners (10 winners)

【Entry Guidelines】

・Pet owners of dogs or cats may enter regardless of pet type.

・Cat owners may enter, but the Grand Prize requires dog companionship and personal stay by the winner.

・Please check the campaign post for full entry conditions and注意事项.

■ About 'OMO5 Tokyo Gotanda by Hoshino Resorts'

[OMO5 Tokyo Gotanda] OMO Base for enjoying time with your dog

'OMO' is a new concept 'in-town' hotel brand operated nationwide by Hoshino Resorts, where staff passionate about local cities collaborate with communities. OMO5 Tokyo Gotanda features 17 dog-friendly rooms (2 types) out of 188 total rooms, and includes an 'OMO Dog Garden' with an indoor dog lounge and an outdoor dog run located 60 meters above ground. Beyond offering gourmet and urban exploration experiences with dogs in the Gotanda area, the property supports the 'Metropolitan Dog Travel Declaration'—a joint initiative across three OMO properties including OMO7 Yokohama, which opened on April 21, 2026—promoting a new style of city travel that is enjoyable with dogs.