Sleep Wellness Brand NeyoWell Launches 30-Day Program on Makuake to Transform Nighttime Environment and Habits Through Light, Sound, Space, and Routine Starting June 20 at 5 PM

NeyoWell (Neyowell Inc.), a sleep wellness brand based on the concept of "sleep well," headquartered in Aki-gun, Hiroshima Prefecture, will launch a new project titled "30-Day Sleep Environment Management Program: Fundamentally Transform Your Nighttime Environment and Habits" on the crowdfunding platform Makuake starting at 5:00 PM on June 20, 2026.

This project is not merely about selecting sleep products, but a comprehensive 30-day program designed to holistically improve pre-sleep lighting, sound, space, scent, emotional transition, and daily habit formation.

Why Are "Nighttime Environment and Habits" Gaining Attention Now?

In recent years, increasing screen time from smartphones and computers, lingering stress from work and household chores, ambient noise, and small lights from electronics have made it harder for people to relax before bedtime.

For individuals aged 30 to 50, evenings often overlap with work, housework, childcare, caregiving, and personal time. It's common to lack the mental space to transition into rest mode or to practice self-care before sleep.

NeyoWell has long focused not just on "sleeping itself," but on "how one spends the time before sleep." By aligning with the five senses—light, sound, scent, space, and touch—the brand continues to propose ways to make nightly routines more comfortable and intentional.

Designed as a 30-Day Program, Not Just Individual Products

To date, NeyoWell has offered products such as eye masks, earplugs, and pillow mists designed to support pre-sleep relaxation. From customers, the brand has received feedback such as "I'm bothered by noise as well as light," "I want to improve my bedroom environment," and "I'd like to make usage a habit."

For this project, rather than simply delivering individual items, NeyoWell combines tools and content to support users in building a nighttime environment and forming lasting habits over 30 days.

The program is designed with two key principles in mind:

- Making changes feel natural and easy to incorporate into daily life, without requiring excessive effort or willpower. - Going beyond simply using products, helping users discover a personalized way to spend their evenings.

NeyoWell’s Integrated Approach: Combining Environment and Habit Formation

Program Feature 1: Environmental Design to Optimize Light, Sound, and Space

This program addresses common nighttime distractions—light, sound, and spatial disorder—by combining multiple tools.

The Photon Eye Mask gently envelops the eyes, helping create a calm environment conducive to sleep. NeyoWell Earplugs provide quiet during sleep by reducing ambient noise and household sounds.

Additionally, the Environmental Setup Door Hanger and Light-Blocking Stickers help users reevaluate their bedroom and personal space. The design aims not to rely solely on bedding or products, but to holistically optimize light, sound, and space.

Program Feature 2: Content Design to Support Habit Formation

Creating a better nighttime environment isn’t a one-time fix—it requires consistent, small daily actions.

To make the 30-day nighttime routine easy to maintain, the program includes Sleep Immersion BGM, a Habit Tracker Calendar, and exclusive Q&A video content from sleep experts.

The BGM serves as a soothing transition into bedtime. The Habit Tracker makes daily actions visible and measurable. The expert Q&A videos deepen users’ understanding of healthy nighttime practices.

NeyoWell aims to be more than a brand that sells products and disappears; it wants to stay with customers, supporting their nighttime well-being over the long term.

Curated Tools and Content to Support a 30-Day "Ritual"

Eight tools and content elements designed to improve your nighttime experience:

- Light Blocking: Photon Eye Mask - Sound Blocking: NeyoWell Earplugs - Space Protection: Environmental Setup Door Hanger - Appliance Light Elimination: Light-Blocking Stickers - Mood Refresh: Sleep Immersion BGM - Sensory Setup: Photon Pillow Cover - Habit Formation: Habit Tracker Calendar - Lifestyle Knowledge: Exclusive Q&A Videos from Experts

These eight elements work together to optimize light, sound, and environment, leading to habit automation and effortless continuity. The goal is to wake up refreshed, stretch contentedly, and maintain healthy sleep habits automatically—even after the 30-day program ends.

Statement from NeyoWell CEO

Kajikawa Shinya, CEO of NeyoWell Inc.

"At NeyoWell, our concept is 'sleep well.' We’ve always believed sleep isn’t just about products—it’s about how you spend your evening and shape your environment.

Modern nights are filled with elements that make it hard to unwind: smartphone light, ambient noise, lingering thoughts, and the aftereffects of work and chores. Instead of framing these as sources of anxiety, we believe they can be gradually improved through small daily changes.

With this 30-day program, we’ve designed light, sound, space, and habits as a seamless flow. We don’t just want to deliver products—we want to walk alongside our customers, helping them create a moment of self-care at the end of each day, in a way that’s truly NeyoWell."

Project Overview

Project Name: 30-Day Sleep Environment Management Program: Fundamentally Transform Your Nighttime Environment and Habits

Launch Date: June 20 at 5:00 PM

Sales Platform: Makuake

URL: https://www.makuake.com/project/neyowell_30days/

Content: A 30-day sleep environment management program focusing on light, sound, space, scent, and habits

Reward Tiers:

- Super Super Early Bird: Limited to 25 people, ¥8,900 - Super Early Bird: Limited to 50 people, ¥9,750 - Early Bird: Limited to 100 people, ¥10,500 - Makuake Special: Limited to 500 people, ¥11,250 - Duo Pack: Unlimited quantity, planned at ¥17,000

Product & Set Information

Name: NeyoWell 30-Day Sleep Environment Management Program

Set Contents: Photon Eye Mask, NeyoWell Earplugs, Environmental Setup Door Hanger, Light-Blocking Stickers, Sleep Immersion BGM, Photon Pillow Cover, Habit Tracker Calendar, Exclusive Q&A Videos from Experts

Target Audience: Individuals looking to improve their pre-sleep environment or refine their nighttime routine

Uses: Personal use, thoughtful gift for family, gift for loved ones

About the Brand "NeyoWell (Neyowell)"

NeyoWell is a sleep wellness brand born from the idea of "sleep well."

What we value is not just the act of sleeping, but how you spend the time leading up to it. Through sensory-aligned products—scent, light, sound, temperature, and touch—we aim to make the end of each day a moment of comfort and care.