Sports Tech Company NextStairs Raises Approximately 12.57 Million Yen in Second Equity Crowdfunding Round, Bringing Cumulative Total to Approximately 27.77 Million Yen

Sports tech company NextStairs has successfully raised approximately 12.57 million yen in its second equity crowdfunding campaign on "FUNDINNO," surpassing its target. This brings the cumulative funding to approximately 27.77 million yen. The funds will be used to accelerate the development of its AI image analysis service "Brand Insight" and expand its implementation to sports teams.
資金調達NQ 42/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 7, 2026 at 19:10
  • 🔍 Collected: May 7, 2026 at 10:31
  • 🤖 AI Analyzed: May 8, 2026 at 03:01 (16h 29m after Collected)
NextStairs Inc. (Headquarters: Chuo-ku, Fukuoka City, Fukuoka Prefecture; Representative Director CEO: Takuma Man-i) successfully raised 12,573,000 yen (approx. 158% of target) in its second equity crowdfunding campaign on "FUNDINNO," conducted from March 14 to April 6, 2026, exceeding the target amount of 7,920,000 yen. The target amount was reached in approximately 34 hours from the start of applications. Combined with the first round of funding in November 2024 (15.2 million yen), the cumulative funding raised in the seed round has reached approximately 27.77 million yen. This campaign is also eligible for Angel Tax Scheme B (with potential applicability for pre-seed/seed special treatment). This funding will accelerate the development of "Brand Insight," a media exposure value analysis service utilizing proprietary AI image analysis technology, and promote its expanded adoption by sports teams. [Progress since the first funding round] Since the first funding round in November 2024, the following achievements have been made: ・Achieved 35% adoption rate in J1 League and over 30 cumulative adopted teams. ・Recorded 7x revenue growth in the last 3 years. ・Developed a logo detection AI utilizing AI image recognition technology supervised by a university professor. ・Established a cross-media exposure analysis system covering SNS, web articles, TV, and newspapers. ・Developed a proprietary calculation engine that automates the quantitative conversion of media exposure value. [Use of raised funds] The funds raised will be invested in the following two areas: ・Improving the accuracy of the logo detection AI model and expanding its application to sports video analysis. ・Accelerating product development for the media exposure value analysis service "Brand Insight." ・Advancing automated sponsor logo detection and exposure time calculation from videos and images. ・Expanding adoption to professional sports teams, including the J1 League. ・Adding high value to advertising effectiveness reports for sponsor companies. ・Accelerating new customer acquisition in the sports marketing field. [About the Sports Sponsorship Market] The global sports sponsorship market has expanded to over 600 billion dollars, and sponsor companies are increasingly seeking quantitative visualization of advertising effectiveness. Traditionally, the exposure effect of sponsor advertisements tended to rely on qualitative evaluations. By quantitatively visualizing this effect through AI and data analysis, NextStairs enables data-driven marketing strategy planning for both sports teams and sponsor companies. NextStairs addresses this market need with its unique approach of automated detection and value conversion of media exposure using AI image analysis, contributing to the transparency and efficiency of the sports business. [About FUNDINNO] Japan's first equity crowdfunding service. It is the No. 1 domestic share service that allows investment in venture companies aiming for IPOs or M&As with small amounts starting from approximately 100,000 yen. FUNDINNO, Japan's first equity crowdfunding service. It is the No. 1 domestic share service that allows investment in venture companies aiming for IPOs or M&As with small amounts starting from approximately 100,000 yen. Driven by the desire to "create a society where anyone can start a business," it aims for "a future where fair challenges are possible," serving as a platform connecting venture companies and investors who want to support them. Company Name: FUNDINNO Inc. Representative Directors: Yuki Shibahara / Manabu Oura Location: 5-29-11 Shiba, Minato-ku, Tokyo 108-0014 Established: November 26, 2015 Type I Financial Instruments Business Operator Kanto Local Finance Bureau (Kinsho) No. 2957 Member Association: Japan Securities Dealers Association Business Activities: Operation of Type I Small-Amount Electronic Public Offering Business FUNDINNO, Operation of Type I Financial Instruments Business FUNDINNO MARKET, Operation of FUNDOOR. URL: https://corp.fundinno.com/ [About NextStairs Inc.] Company Name: NextStairs Inc. Established: March 2022 Representative Director CEO: Takuma Man-i Location: Tenjin Sumitomo Life FJ Business Center 6F, 2-8-35 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture Business Activities: Provision of media exposure value analysis services utilizing AI, sports marketing support URL: https://nextstairs.co.jp [Contact for this matter] NextStairs Inc. E-mail: info@nextstairs.co.jp