Limited-Time Offer: 'Startup Science' Business Game Training Commemorating New Book Publication, Launching New Business Fast-Start Campaign.
NEXERA Inc. has launched a limited-time campaign for its business game training program based on the bestselling book 'Startup Science,' targeting companies that apply by June 30, 2026. This initiative aims to support the development of new business managers and foster a common understanding within teams.
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- 📰 Published: April 23, 2026 at 23:00
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NEXERA Inc. is pleased to announce the launch of a campaign offering its business game training program, based on the bestselling book 'Startup Science,' at a special campaign price for companies that apply by March 31, 2026, in commemoration of the new book's publication.
■ Background of the Campaign
With organizational restructuring and personnel changes accompanying the fiscal year-end, there is an increasing number of cases where individuals are newly appointed as new business managers or new business teams are formed. At such times, many companies face challenges such as "lack of alignment in thinking and direction across the entire team" and "knowledge and know-how being reset each time a person in charge changes."
This campaign is designed to provide companies facing these challenges with the optimal timing to introduce training at a special campaign price.
▼ Campaign Overview
◎ Target: Companies applying by June 30, 2026
◎ Content: Business game training 'Startup Science' offered at a campaign price
◎ Format: In-person (online also available)
Inquiries about campaign details can be made here.
■ What is 'Startup Science'?
'Startup Science' is a bestseller with over 250,000 copies sold, summarizing the mindset in 20 steps to create and scale (expand business) products passionately loved by customers as a textbook for "new business."
■ Features of the 'Startup Science' Business Game Training
This training is an experiential program combining "video lectures" and "practical application through business games."
Participants learn theory through "video lectures" explained by Mr. Tadokoro himself and immediately apply the theories of 'Startup Science' in a game setting. By simulating the new business development process from "idea validation" to "scaling," participants can acquire practical experience in a short period that cannot be gained through classroom learning alone.
■ The "Common Language" Effect Created by Organizational Engagement
A major feature of this training is the creation of a "common language" by sharing the same experience across teams and departments.
This solves the problem of "individuals understanding the book but reverting to their original environment once back at work."
① "Why this action is bad" becomes a common understanding
By internalizing the pitfalls of 'Startup Science' within the organization, such as "profitability should not be considered in the idea validation phase" or "unnecessary features should not be added to an MVP," teams can align their direction and proceed with work.
② New business initiatives can be judged by the same standards
The progress of a business can be evaluated using common metrics, such as the degree of PMF achievement and the accuracy of hypothesis testing. Since discussions can be held using "frameworks" rather than "intuition," misunderstandings between superiors and subordinates are less likely to occur.
③ New business decision-making and execution speed increase
Decisions such as "what hypothesis should be validated at this stage" or "whether to proceed or pivot" can be made instantly using a common framework. By reducing the need for alignment and explanation costs, the lead time from idea to execution is significantly shortened.
▼ Click here for an introductory video explaining the content of the 'Startup Science' training lectures.
▶ Inquiries about campaign details can be made here.
NEXERA Inc.
Operates experiential human resource development and training services utilizing business games. With the vision of "creating learning spaces through experience," the company provides essential learning opportunities for business professionals. It offers 'MarketingTown,' where participants learn management perspectives through simulated company management, and 'CAREER MAKER,' where they experience career design through simulated career experiences. The total number of participants exceeds 30,000, and the services have been widely adopted by companies ranging from major corporations to ventures.
Name: NEXERA Inc.
Representative Director: Kyohei Tobita
Established: October 2018
Tokyo Office: 2F TK IKEDAYAMA BLDG, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo
Business Activities: Development of business games, operation of human resource development and training services, commissioned game development.
《Related Sites》
・Corporate Site: https://corp.nexera.jp/
・Marketing Town: https://marketingtown.jp/
・CAREER MAKER: https://careermaker.jp/
・Management Base: https://management-base.jp
・BB-BOARD: https://bb-board.jp/
・Startup Science: https://media231.nexera.j
■ Background of the Campaign
With organizational restructuring and personnel changes accompanying the fiscal year-end, there is an increasing number of cases where individuals are newly appointed as new business managers or new business teams are formed. At such times, many companies face challenges such as "lack of alignment in thinking and direction across the entire team" and "knowledge and know-how being reset each time a person in charge changes."
This campaign is designed to provide companies facing these challenges with the optimal timing to introduce training at a special campaign price.
▼ Campaign Overview
◎ Target: Companies applying by June 30, 2026
◎ Content: Business game training 'Startup Science' offered at a campaign price
◎ Format: In-person (online also available)
Inquiries about campaign details can be made here.
■ What is 'Startup Science'?
'Startup Science' is a bestseller with over 250,000 copies sold, summarizing the mindset in 20 steps to create and scale (expand business) products passionately loved by customers as a textbook for "new business."
■ Features of the 'Startup Science' Business Game Training
This training is an experiential program combining "video lectures" and "practical application through business games."
Participants learn theory through "video lectures" explained by Mr. Tadokoro himself and immediately apply the theories of 'Startup Science' in a game setting. By simulating the new business development process from "idea validation" to "scaling," participants can acquire practical experience in a short period that cannot be gained through classroom learning alone.
■ The "Common Language" Effect Created by Organizational Engagement
A major feature of this training is the creation of a "common language" by sharing the same experience across teams and departments.
This solves the problem of "individuals understanding the book but reverting to their original environment once back at work."
① "Why this action is bad" becomes a common understanding
By internalizing the pitfalls of 'Startup Science' within the organization, such as "profitability should not be considered in the idea validation phase" or "unnecessary features should not be added to an MVP," teams can align their direction and proceed with work.
② New business initiatives can be judged by the same standards
The progress of a business can be evaluated using common metrics, such as the degree of PMF achievement and the accuracy of hypothesis testing. Since discussions can be held using "frameworks" rather than "intuition," misunderstandings between superiors and subordinates are less likely to occur.
③ New business decision-making and execution speed increase
Decisions such as "what hypothesis should be validated at this stage" or "whether to proceed or pivot" can be made instantly using a common framework. By reducing the need for alignment and explanation costs, the lead time from idea to execution is significantly shortened.
▼ Click here for an introductory video explaining the content of the 'Startup Science' training lectures.
▶ Inquiries about campaign details can be made here.
NEXERA Inc.
Operates experiential human resource development and training services utilizing business games. With the vision of "creating learning spaces through experience," the company provides essential learning opportunities for business professionals. It offers 'MarketingTown,' where participants learn management perspectives through simulated company management, and 'CAREER MAKER,' where they experience career design through simulated career experiences. The total number of participants exceeds 30,000, and the services have been widely adopted by companies ranging from major corporations to ventures.
Name: NEXERA Inc.
Representative Director: Kyohei Tobita
Established: October 2018
Tokyo Office: 2F TK IKEDAYAMA BLDG, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo
Business Activities: Development of business games, operation of human resource development and training services, commissioned game development.
《Related Sites》
・Corporate Site: https://corp.nexera.jp/
・Marketing Town: https://marketingtown.jp/
・CAREER MAKER: https://careermaker.jp/
・Management Base: https://management-base.jp
・BB-BOARD: https://bb-board.jp/
・Startup Science: https://media231.nexera.j