NEXA Inc. Established: Founders from Keyence Launch Generative AI Sales Role-Playing Business
NEXA Inc., founded by former Keyence members, has launched "Jishutore AI," a generative AI-powered sales role-playing service. It aims to solve challenges like "individualized training" in sales and promote corporate sales DX.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:10
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 15:24 (4h 52m after Collected)
NEXA Inc. (Headquarters: Tokyo, Representative: Yusuke Watanabe, hereinafter NEXA) is pleased to announce its establishment with the purpose of developing and providing sales role-playing solutions utilizing generative AI. NEXA focuses on challenges in sales settings such as "individualized training," "increased training man-hours," and "low reproducibility of results," and offers a service that enables practical sales training through interaction with AI. Sales representatives can conduct role-playing anytime, anywhere, which leads to improved negotiation skills and standardization of proposal quality. The founding members consist of former Keyence employees, known for their strong sales capabilities. By combining sales know-how cultivated in the field with generative AI technology, NEXA supports companies in maximizing their sales performance. The company aims to develop the thought processes and speaking styles of top salespeople into a reproducible format for organizations, aspiring to be the next-generation sales training infrastructure. Going forward, NEXA will expand its client base, primarily in sales training and human resource development, contributing to the promotion of sales DX for Japanese companies.
Business Description
"Jishutore AI" is an AI-powered sales role-playing service aimed at improving sales representatives' negotiation skills and enabling them to become effective quickly. Under scenarios simulating actual business negotiations, AI acts as the customer, allowing repeated training of practical skills necessary for sales activities, such as listening skills, proposal skills, problem-solving skills, and closing skills. After the role-play, the conversation content is analyzed, providing feedback on specific improvement points while visualizing speaking style, questions asked, and proposal accuracy. Compared to conventional OJT, which tends to vary greatly among trainers, Jishutore AI realizes a uniform and highly reproducible training environment. It supports not only the onboarding of new sales staff but also strengthens the skills of mid-career employees and reduces the burden of instruction on managers, contributing to the overall improvement of sales productivity for companies.
Download Jishutore AI materials here.
Management Team & Executive Introduction
Yusuke Watanabe
Representative Director President
Shota Kikuchi
Director COO
Representative Director Watanabe and Director COO Kikuchi both originate from the Data Analytics Business GR, an in-house venture organization within Keyence. Watanabe joined the Data Analytics Business GR as a first-generation new graduate and received the Youngest Top Sales Award in the SMB Division in FY2023. Kikuchi joined as a second-generation new graduate and received the Youngest Top Sales Award in the ETP-G Division in FY2025. In the future NEXA, Watanabe will be responsible for public relations and overall management. Kikuchi, leveraging his previous experience as a consulting engineer developing customer-specific demos and technical proposals before transitioning to consulting sales, will lead product development. As a management team combining sales prowess and business creation capabilities, they will drive growth.
Representative's Comment
We are very pleased to announce "Jishutore AI," our sales role-playing solution. At my previous company, Keyence, I learned firsthand the importance of sales capabilities directly linked to results and the necessity of a reproducible training system. However, in many companies, training relies on OJT and individual instruction, often failing to secure sufficient training opportunities. Jishutore AI was developed to solve these challenges as a practical sales role-playing service. Through interaction with AI, sales professionals can repeatedly refine their proposal skills, listening skills, and closing skills, providing growth opportunities tailored to individual needs. NEXA will continue to contribute to increasing corporate sales and human resource development by providing truly effective sales support services in the field.
Company Profile
Company Name: NEXA
Location: BURTON B1, 1-20-23 Kamiikedai, Ota-ku, Tokyo
Established: April 6, 2026
Business Description: Development and provision of generative AI sales role-playing services
URL: https://sales-nexa.com/
Contact Information for this Release
TEL: 03-6821-7693
E-MAIL: info@sales-nexa.co.jp
Business Description
"Jishutore AI" is an AI-powered sales role-playing service aimed at improving sales representatives' negotiation skills and enabling them to become effective quickly. Under scenarios simulating actual business negotiations, AI acts as the customer, allowing repeated training of practical skills necessary for sales activities, such as listening skills, proposal skills, problem-solving skills, and closing skills. After the role-play, the conversation content is analyzed, providing feedback on specific improvement points while visualizing speaking style, questions asked, and proposal accuracy. Compared to conventional OJT, which tends to vary greatly among trainers, Jishutore AI realizes a uniform and highly reproducible training environment. It supports not only the onboarding of new sales staff but also strengthens the skills of mid-career employees and reduces the burden of instruction on managers, contributing to the overall improvement of sales productivity for companies.
Download Jishutore AI materials here.
Management Team & Executive Introduction
Yusuke Watanabe
Representative Director President
Shota Kikuchi
Director COO
Representative Director Watanabe and Director COO Kikuchi both originate from the Data Analytics Business GR, an in-house venture organization within Keyence. Watanabe joined the Data Analytics Business GR as a first-generation new graduate and received the Youngest Top Sales Award in the SMB Division in FY2023. Kikuchi joined as a second-generation new graduate and received the Youngest Top Sales Award in the ETP-G Division in FY2025. In the future NEXA, Watanabe will be responsible for public relations and overall management. Kikuchi, leveraging his previous experience as a consulting engineer developing customer-specific demos and technical proposals before transitioning to consulting sales, will lead product development. As a management team combining sales prowess and business creation capabilities, they will drive growth.
Representative's Comment
We are very pleased to announce "Jishutore AI," our sales role-playing solution. At my previous company, Keyence, I learned firsthand the importance of sales capabilities directly linked to results and the necessity of a reproducible training system. However, in many companies, training relies on OJT and individual instruction, often failing to secure sufficient training opportunities. Jishutore AI was developed to solve these challenges as a practical sales role-playing service. Through interaction with AI, sales professionals can repeatedly refine their proposal skills, listening skills, and closing skills, providing growth opportunities tailored to individual needs. NEXA will continue to contribute to increasing corporate sales and human resource development by providing truly effective sales support services in the field.
Company Profile
Company Name: NEXA
Location: BURTON B1, 1-20-23 Kamiikedai, Ota-ku, Tokyo
Established: April 6, 2026
Business Description: Development and provision of generative AI sales role-playing services
URL: https://sales-nexa.com/
Contact Information for this Release
TEL: 03-6821-7693
E-MAIL: info@sales-nexa.co.jp