neumo, provider of 'Kikumore' auditory training, appears on J-WAVE's 'GLOBAL BUSINESS CHARGE' to discuss a new approach: 'Listening skills can be trained in the brain'

neumo Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryusei Wakabayashi) is pleased to announce that CEO Wakabayashi appeared on the J-WAVE radio program 'GLOBAL BUSINESS CHARGE' as a representative of the auditory training service 'Kikumore.' Wakabayashi appeared as a guest for four days from Monday, April 27, to Thursday, April 30, 2024, to discuss a new approach that challenges conventional wisdom regarding 'hearing.' In recent years, hearing loss has been identified as a major factor in dementia, leading to increased interest in auditory-related social issues. While the number of people suffering from 'difficulty hearing' is increasing due to the aging population, most cases have been treated as 'ear problems' or 'aging problems,' with a focus on hearing aids. However, many challenges remain, such as 'being able to hear sounds but not understand words,' which conventional methods have not fully resolved. Against this backdrop, the auditory training service 'Kikumore' provided by neumo adopts a new approach that focuses on 'brain processing rather than the ears,' training the listening ability itself. By performing daily training on a smartphone, it aims to address 'difficulty in understanding words' that hearing aids alone may not fully cover. Furthermore, in actual training, an average improvement of 3.1dB in the S/N ratio has been confirmed for the ability to hear speech in noise. This indicates that users have become better at hearing speech even in noisier environments, and it is attracting attention as a new option to 'enhance listening skills themselves.' This initiative, which redefines 'hearing' as a brain function rather than an ear problem and aims to improve it through technology, has garnered attention, leading to this program appearance.