NBS Co., Ltd. Launches Alliance Initiative, First Joint Seminar with encyclo Co., Ltd. to be Held on June 1st

NBS Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President: Satoshi Matsuoka; hereinafter "NBS") will hold a joint seminar with encyclo Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; President: Yuko Mizuta; hereinafter "encyclo") on Monday, June 1, 2026. Through continuous care proposals that connect salon treatments, home care, and daily care, we will disseminate new lifestyle proposals that support intrinsic beauty.

NBS, a comprehensive beauty equipment manufacturer, is launching an alliance initiative to promote co-creation with companies that share its philosophy and vision. The joint seminar with encyclo is the first step in this endeavor.

Under its corporate philosophy of "Contributing to society through beauty and health," NBS has supported customers in "becoming their desired selves" through the manufacturing, development, and sales of beauty equipment and products. From the new fiscal year in June 2026, with the new tagline "Beauty, a force for life.", NBS will promote customer-centric brand building. This initiative embodies that brand policy as a concrete value proposition.

Supporting Intrinsic Beauty with Continuous Lifestyle Proposals

In this joint seminar, NBS will propose continuous care based on the concept of "circulation" centered around Terra Circular Gel. By looking beyond salon treatment time to include home care, the aim is to provide a consistent beauty experience that doesn't end with just the salon visit.

On the other hand, encyclo's "MAEÉ" is a wellness brand born from medical supplies. Through products like compression socks that pursue sophisticated design and comfortable wear, it proposes daily care that balances the body from the feet up, while adding color to daily coordination.

Both companies connect in their aim to propose sustainable lifestyles that achieve intrinsic beauty. By integrating salon treatments, continuous home care, and effortless daily routines, the core idea of this joint seminar is to support healthy and lasting beauty that goes beyond superficial changes.

Both Companies' Approach Focusing on "Circulation"

Another significant connection in this co-creation is that both companies focus on "circulation." NBS proposes continuous care that approaches "circulation" from both salon treatments and home care, utilizing Terra Circular Gel.

encyclo, through MAEÉ, offers compression socks and other products that can be easily incorporated into daily life, proposing comfort and condition support from the feet up.

While both companies have different points of contact, they share the direction of supporting healthy beauty through an approach to "circulation," incorporating the concept of drainage. By seamlessly connecting salon treatments, home care, and daily care, they aim to evolve from one-off care to continuous care rooted in daily life.

Content to be Presented at the Joint Seminar

In this seminar, NBS will introduce the concept of continuous care that connects salon treatments to home care, and proposals utilizing Terra Circular Gel. Concurrently, encyclo will introduce the concept of daily care through MAEÉ and continuous care proposals that can be naturally incorporated into daily lifestyles.

Furthermore, through a talk session by both companies, they will discuss how to connect salon treatments, home care, and daily care to enhance the value provided to customers. The aim is to provide new perspectives that not only expand treatment proposals in beauty salons but also lead to improved retention rates after treatments and strengthened customer touchpoints.

Future Outlook

NBS will continue to promote new value creation through alliance initiatives with companies that share its philosophy and vision. We believe that connecting individual products, services, and support, and elevating them into values that customers experience in their daily lives, is crucial for future brand building.

With this joint seminar as the first step, NBS will continue to advance new initiatives through co-creation, aiming to provide continuous value from a more customer-centric perspective.

Joint Seminar Overview

Name: encyclo × NBS Joint Seminar

Content: - Introduction of NBS's continuous care proposal - Home care proposal utilizing Terra Circular Gel - Introduction of encyclo's MAEÉ brand and daily care proposal - Talk session by both companies

Date: Monday, June 1, 2026, 14:00-15:00 (scheduled)

Format: ZOOM