NBS Co., Ltd. Refreshes Corporate Brand in Line with New Fiscal Year in June
NBS Co., Ltd. is refreshing its corporate brand as it enters its 21st year. Under the new tagline "Beauty, as a force for life," the brand expression will be renewed with a more customer-centric approach, with the new design to be unveiled at BWJ Tokyo starting May 18, 2026.
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NBS Co., Ltd. is refreshing its corporate brand as it enters its 21st year. While inheriting its past journey and achievements, the brand expression will be completely renewed with a more customer-centric approach under the new tagline "Beauty, as a force for life." The new brand design will be pre-released at BWJ Tokyo, which opens on May 18, 2026, and will be rolled out sequentially.
NBS Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President: Satoshi Matsuoka), a comprehensive beauty equipment manufacturer, is refreshing its corporate brand as it enters its 21st year. While inheriting its past journey and achievements, the brand expression will be completely renewed with a more customer-centric approach under the new tagline "Beauty, as a force for life."
The new brand design will be pre-released at Beautyworld Japan Tokyo (BWJ), which opens on May 18, and will be sequentially rolled out to the corporate website, exhibitions, sales tools, and various promotional materials.
**■ Background of Brand Refresh**
Since its establishment in 2006, NBS has supported many customers in "becoming the self they want to be" through the manufacturing, development, and sales of beauty equipment and beauty products, including hair removal. Based on its corporate philosophy of "contributing to society through beauty and health," NBS is committed to providing total support that goes beyond simply delivering products, encompassing customer business opening, improvement, and prosperity.
This corporate brand refresh is an initiative to convey NBS's journey and value proposition in a clearer and more customer-friendly manner. By refining its design and communication expressions, the company aims to communicate its stance and aspirations more clearly than ever before.
**■ The message behind the new tagline "Beauty, as a force for life."**
The beauty NBS envisions is not just about physical appearance. The moment people start to like themselves a little, they face forward, their expressions change, and their lives quietly begin to move.
Since its founding, we have repeatedly witnessed these changes happening on the ground. That's why we want to deliver beauty not as a temporary result or adornment, but as a force that moves each individual's life forward. This desire is encapsulated in our new tagline, "Beauty, as a force for life."
This phrase embodies NBS's origin and future promise: to illuminate the potential within people and gently encourage them to step forward into the future.
**■ About the New Design**
The new brand design was conceived with "light," "progress," and "people" as keywords. It adopts a simple and essential expression that evokes a sense of spaciousness and inner strength, aiming for both universality that can be used for a long time regardless of trends, and the distinctive warmth of NBS.
Going forward, new brand expressions will be sequentially deployed across all touchpoints, including the logo, corporate website, company brochure, exhibition booths, sales tools, and various promotional materials, to deliver a more consistent brand experience.
**■ Pre-release at BWJ opening May 18**
As the first venue for this brand refresh, NBS will exhibit with its new design at Beautyworld Japan Tokyo (BWJ), which opens on May 18. The booth space and various visuals will also reflect the new brand expression, aiming to create a place where visitors can more intuitively experience the world view and value proposition that NBS strives for.
Ahead of the full-scale launch in June, we hope many people will visit and experience the new NBS firsthand as an opportunity to experience it early.
New Booth Design Image
**BWJ Exhibition Overview**
* **Date:** May 18 (Mon) - 20 (Wed), 2026
* **Venue:** Tokyo Big Sight
* **Booth Number:** West Hall W1-G012
* **Experience Reservation:** https://forms.gle/RbmU1MCvTFpn2edHA
**■ Future Developments**
NBS will continue to support each individual in "becoming the self they want to be" through the power of beauty, and will strive to provide customer-centric products, services, and support. Through this brand refresh, we will build upon the trust and achievements cultivated so far, and communicate NBS's value in a clearer, more accessible, and more powerful way.
**Company Profile**
* **Trade Name:** NBS Co., Ltd.
* **Established:** June 2014
* **Founded:** September 2006
* **Capital:** 50,000,000 JPY
* **Representative:** Satoshi Matsuoka, President and CEO
* **Head Office Address:** NBS Building, 4-1-6 Chiyoda, Naka-ku, Nagoya City, Aichi Prefecture 460-0012
* **Business Activities:** Manufacturing, development, and sales of beauty equipment and beauty products
* **Corporate Philosophy:** Contributing to society through beauty and health
**Contact for this matter**
* NBS Co., Ltd. Marketing Department
* **TEL:** 052-339-5572
* **Mail:** info@nbs-nbs.com
* **URL:** https://www.nbs-nbs.com/
NBS Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President: Satoshi Matsuoka), a comprehensive beauty equipment manufacturer, is refreshing its corporate brand as it enters its 21st year. While inheriting its past journey and achievements, the brand expression will be completely renewed with a more customer-centric approach under the new tagline "Beauty, as a force for life."
The new brand design will be pre-released at Beautyworld Japan Tokyo (BWJ), which opens on May 18, and will be sequentially rolled out to the corporate website, exhibitions, sales tools, and various promotional materials.
**■ Background of Brand Refresh**
Since its establishment in 2006, NBS has supported many customers in "becoming the self they want to be" through the manufacturing, development, and sales of beauty equipment and beauty products, including hair removal. Based on its corporate philosophy of "contributing to society through beauty and health," NBS is committed to providing total support that goes beyond simply delivering products, encompassing customer business opening, improvement, and prosperity.
This corporate brand refresh is an initiative to convey NBS's journey and value proposition in a clearer and more customer-friendly manner. By refining its design and communication expressions, the company aims to communicate its stance and aspirations more clearly than ever before.
**■ The message behind the new tagline "Beauty, as a force for life."**
The beauty NBS envisions is not just about physical appearance. The moment people start to like themselves a little, they face forward, their expressions change, and their lives quietly begin to move.
Since its founding, we have repeatedly witnessed these changes happening on the ground. That's why we want to deliver beauty not as a temporary result or adornment, but as a force that moves each individual's life forward. This desire is encapsulated in our new tagline, "Beauty, as a force for life."
This phrase embodies NBS's origin and future promise: to illuminate the potential within people and gently encourage them to step forward into the future.
**■ About the New Design**
The new brand design was conceived with "light," "progress," and "people" as keywords. It adopts a simple and essential expression that evokes a sense of spaciousness and inner strength, aiming for both universality that can be used for a long time regardless of trends, and the distinctive warmth of NBS.
Going forward, new brand expressions will be sequentially deployed across all touchpoints, including the logo, corporate website, company brochure, exhibition booths, sales tools, and various promotional materials, to deliver a more consistent brand experience.
**■ Pre-release at BWJ opening May 18**
As the first venue for this brand refresh, NBS will exhibit with its new design at Beautyworld Japan Tokyo (BWJ), which opens on May 18. The booth space and various visuals will also reflect the new brand expression, aiming to create a place where visitors can more intuitively experience the world view and value proposition that NBS strives for.
Ahead of the full-scale launch in June, we hope many people will visit and experience the new NBS firsthand as an opportunity to experience it early.
New Booth Design Image
**BWJ Exhibition Overview**
* **Date:** May 18 (Mon) - 20 (Wed), 2026
* **Venue:** Tokyo Big Sight
* **Booth Number:** West Hall W1-G012
* **Experience Reservation:** https://forms.gle/RbmU1MCvTFpn2edHA
**■ Future Developments**
NBS will continue to support each individual in "becoming the self they want to be" through the power of beauty, and will strive to provide customer-centric products, services, and support. Through this brand refresh, we will build upon the trust and achievements cultivated so far, and communicate NBS's value in a clearer, more accessible, and more powerful way.
**Company Profile**
* **Trade Name:** NBS Co., Ltd.
* **Established:** June 2014
* **Founded:** September 2006
* **Capital:** 50,000,000 JPY
* **Representative:** Satoshi Matsuoka, President and CEO
* **Head Office Address:** NBS Building, 4-1-6 Chiyoda, Naka-ku, Nagoya City, Aichi Prefecture 460-0012
* **Business Activities:** Manufacturing, development, and sales of beauty equipment and beauty products
* **Corporate Philosophy:** Contributing to society through beauty and health
**Contact for this matter**
* NBS Co., Ltd. Marketing Department
* **TEL:** 052-339-5572
* **Mail:** info@nbs-nbs.com
* **URL:** https://www.nbs-nbs.com/