Natee Launches EC Support Business, Offering End-to-End Service from SNS-Driven Demand Creation to EC Operations

Natee, a next-generation marketing company that creates new value with brands through SNS-driven creator co-creation, announced the launch of its new EC support business.

The company will provide one-stop support, from strategic design to operational improvement and SNS integration, for in-house EC sites, Amazon, Rakuten Ichiba, Qoo10, and Yahoo! Shopping. By combining its expertise in creator utilization cultivated through its SNS marketing business with practical EC operational skills, Natee will support brands and EC businesses struggling with sales growth through an approach that "expands awareness and sparks interest on SNS, leading to purchases on EC."

Background of Business Launch

Amidst intensifying competition in the EC market, a structure where simply opening a store does not lead to sales growth is becoming entrenched. Through its SNS marketing business, Natee has recognized the following challenges:

- EC stores are open, but sales are stagnant. - The roles and objectives of advertising, sales promotion, and operations are fragmented. - It is unclear where to start improving, such as product pages, advertisements, or CRM. - The workload is overwhelming due to simultaneous operation of multiple malls like Amazon, Rakuten, Qoo10, and Yahoo!. - SNS awareness initiatives and EC purchasing funnels are disconnected and not integrated.

In response to these challenges, Natee has established a system to provide consistent support for brand sales growth by combining its accumulated knowledge of creator co-creation from its SNS marketing business with its practical EC operational skills.

Service Overview

This business will provide one-stop support in four key areas to expand sales for brands and EC businesses:

1 EC Strategy Design & Improvement Proposals

Mall policy design, KPI design, prioritization of improvements.

2 Product Page & Creative Improvement

Product page, image, banner, and landing page creation and updates.

3 Advertising, Sales Promotion, & CRM Operations

In-mall advertising, sales event design, LINE and newsletter operations.

4 SNS Integration & Demand Creation

Creator utilization, UGC creation, design of purchasing funnels from SNS.

Additionally, Natee will also provide comprehensive support for back-office operations such as order processing, logistics integration, and customer service, addressing the overall burden of EC operations. Supported EC platforms include Amazon, Rakuten Ichiba, Qoo10, and Yahoo! Shopping.

Strengths Natee Can Offer: SNS x EC

1 Creating "Desire" through SNS x Creator Co-creation

Instead of relying solely on in-mall traffic, Natee designs from the ground up to foster natural purchasing intent on SNS through co-creation with creators who are a good fit for the brand. With the communication power of creators and Natee's direction, they build a seamless flow from "knowing" to "wanting" to "buying" from SNS to EC.

2 End-to-End Support as One Team, from Strategy to Operational Improvement

Natee handles everything from current analysis, strategy design, creative production, operations, to performance verification as a unified team, without fragmentation. They operate a consistent improvement cycle, rather than running SNS and EC initiatives separately.

3 Commitment to Results: Supportive Execution Support

Natee acts as an execution team that consistently focuses on results, from creator co-creation to EC operations, rather than offering one-off policy proposals. As a partner, they will support sales expansion and business growth by "creating a flow that sells and building a mechanism to continue selling."

About Natee Inc.

Natee's mission is "Empowering Humanity as Talent," and the company creates businesses that empower individuals and drive changes in industrial structures. In its creator co-creation marketing business, which starts with SNS, Natee stands between brands and creators, drawing out the strengths of both to create new value that resonates with people.

Location

MFPR Shibuya Building 3F, 1-2-5 Shibuya, Shibuya-ku, Tokyo

Representative

Yusuke Oe, Representative Director & CEO

Established

November 2018

Business Activities

Creator co-creation marketing business starting with SNS

URL

https://natee.jp

Recruitment

Natee is strengthening its recruitment of team members to drive its EC support business. They welcome applications from individuals who wish to challenge themselves in creating new value at the intersection of SNS and EC.

Recruitment Page: https://herp.careers/v1/nateehr/nj2PBIUn6Ubq

Inquiries Regarding This Matter

Natee Inc. Public Relations Team

Inquiry Form: https://natee.jp/contact

Email: pr@natee.co.jp