Natee Provides End-to-End Support for Official SNS of Director Kazuyuki Izutsu's Latest Film 'Kokkyo'. Post-Wrap, Information Outreach Intensifies Ahead of Release.

Director Kazuyuki Izutsu's latest film, 'Kokkyo' (Production/Distribution: K2 Pictures Inc.), has wrapped principal photography in early May after two months of filming across more than 40 locations in the Kansai region, including Osaka, Hyogo, Kyoto, Wakayama, and Shiga.

Natee Inc. (HQ: Shibuya, Tokyo; CEO: Yusuke Oe), which develops creator-led marketing, has been responsible for the planning, production, and operation of the film's official SNS accounts (TikTok, Instagram, X) since the film started shooting on February 28, 2026. The firm has been accompanying the production team, integrating the creative essence of the film industry with the unique context of SNS.

Film × SNS Promotion

Film promotion has traditionally relied heavily on mass media. However, as social media becomes the primary arena for engagement, particularly among younger generations, film promotion faces new challenges: how to translate the essence of a film into an engaging SNS experience.

'Kokkyo' is a buzzworthy project featuring top-tier cast and staff, including Director Kazuyuki Izutsu, Hideaki Ito, and Shota Sometani. As a partner for SNS promotion, Natee has been providing a comprehensive support system, including on-set presence, SNS-native content creation, and influencer casting.

Natee's Initiatives for 'Kokkyo'

■ On-Set Presence
Accompanying the production from the very start, Natee has continuously produced content tailored for SNS, including cast interviews, making-of footage, and behind-the-scenes shots.

■ Expanding Outreach via Creator Collaboration
Utilizing Natee's creator network, they have cast influencers who align with the film's worldview to generate buzz, including scenes where creators visit the set to provide food service.

■ Integrated SNS Management
Building a PDCA-driven system to consistently disseminate content across TikTok, Instagram, and X.

Official SNS Accounts for 'Kokkyo'

TikTok: https://www.tiktok.com/@kokkyo_movie
Instagram: https://www.instagram.com/kokkyo_movie/
X: https://x.com/kokkyo_movie0

Comments from Staff

■ Producer Shinichiro Muraoka (K2 Pictures)
Reflecting on the two-month Kansai shoot, the word 'fun' captures it all. However, the early stages were full of incidents, and in the harsh environment, I often wondered, 'Can we really pull this off?' Our two leads powered through, always staying positive and sincere toward the project. With Director Izutsu's passionate gaze at them, and the Kansai humor and warmth, the set was constantly full of laughter, which helped us overcome various difficulties. I am deeply grateful to the many local residents across the Kansai region who warmly supported us. I honestly feel we couldn't have made it through if it weren't for the Kansai shoot. Please look forward to this long-awaited new film from Director Izutsu, born from the heart of Kansai.

■ Dream Kuramoto (Natee Produce Team)
On the set of filmmaking, there was an intensity and passion from all the professionals involved—directors, cast, and crew. At Natee, as those who deliver these precious works via SNS, we have carefully received the passion and intent born on-site, approaching every single post with sincerity. The wrap is truly a 'new start' for us. As we head toward the release, we will continue to maximize the charm of 'Kokkyo' within the context of SNS.

About 'Kokkyo'

Based on a masterpiece from the 'Yakubyogami' series by novelist Hiroyuki Kurokawa, who also penned 'Gosaigyo', this film is brought to the screen by Director Kazuyuki Izutsu, known for masterpieces like 'Pacchigi!'. It is a high-stakes noir action film following a buddy duo—Osaka yakuza Kuwahara (Hideaki Ito) and construction consultant Ninomiya (Shota Sometani)—as they chase a con artist who fled to North Korea with stolen money.

Original Work: Hiroyuki Kurokawa, 'Kokkyo' (Bunshun Bunko)
Director: Kazuyuki Izutsu
Screenplay: Yasuhiro Yoshida
Planning: Muneyuki Kii
Producer: Shinichiro Muraoka
Cast: Hideaki Ito, Shota Sometani, et al.
Production/Distribution: K2 Pictures Inc.
Release: 2027