[New Father's Day Wisdom] 'Instead of things, give the gift of time spent together' — Insights revealed by survey. Imported goods store 'Azul' proposes experiential gifts for a 'special toast' with Kiriko glassware.

## New Wisdom for Father's Day: Value Time Together Over Things

MYT Enterprise Co., Ltd. (Representative: Terumi Ishikawa) announces the launch of imported gift sets for Father's Day, available on their official Rakuten Ichiba store starting May 21, 2026.

This campaign stems from the consumer sentiment that 'a gift alone is not enough.' In a survey regarding Father's Day activities, following the 37.5% who simply give gifts, 28.1% of respondents indicated that they 'give gifts + spend time together,' highlighting a growing demand for 'experiences' that go beyond mere gift consumption.

## Kiriko Glassware: A Spark for Conversation

Azul, an imported goods store where the owner handpicks items by traveling around the world, is proposing experiential gifts this year featuring glassware crafted with traditional techniques. With their intricate patterns and deep colors, Kiriko glasses naturally invite comments such as 'Where did you buy this?', providing a spark for conversation between fathers and their children.

We aimed to create a gift set where, through conversation such as 'This glass is beautiful' or 'It's a traditional craft called Kiriko...', feelings of gratitude that are usually too embarrassing to express can be naturally conveyed while tilting a glass.

## Azul's Proposal for Father's Day

What Azul wants to deliver is not just a gift to be handed over, but the experience of having a toast together using that very glass. Bringing your favorite alcohol, sharing the same space—we believe that the memory of such a special night creates the best Father's Day.

## Selected Product Lineup

- **Kiriko Glass Sashiko Stripe**: 9,680 yen (240ml)
- **Kiriko Glass Sashiko Dome**: 9,680 yen (240ml)
- **Kiriko Glass Sashiko Ichimatsu**: 10,604 yen (300ml)
- **Kiriko Glass Nichirin**: 5,588–27,482 yen (300ml)
- **Kiriko Mini Rock Sashiko Wave**: 4,532 yen (85ml)
- **Kiriko Sake Cup Hanabi**: 4,268 yen (65ml)
- **Kiriko Sake Cup Sashiko Ichimatsu**: 4,268 yen (65ml)

These products are available for purchase at the official 'Azul Rakuten Ichiba Store'.

## About MYT Enterprise Co., Ltd.

We carefully curate 'gifts that stay in the hearts of both the giver and the recipient' from all over the world. Utilizing insights cultivated over 20 years of sourcing, we deliver gifts that snuggle up to your daily life, ranging from traditional handcrafts to forward-looking trends.