MuuMu Inc. (CEO: Hajime Kawaguchi / Koichiro Kuraoka, Headquarters: Nagasaki City, Nagasaki Prefecture) has been selected as a recipient company for the Ministry of Internal Affairs and Communications' ICT startup support program "ICT Startup League" (Fiscal Year 2026). The company will focus on accelerating the commercialization of its AR live-action video service "Detecle," engaging in R&D of AR x AI technology and AR glasses compatibility.

What is "Detecle"? - An AR Live-Action Video Service Where People Appear from QR Codes

Detecle is a service that allows AR live-action videos of people to appear on screen, providing guidance, explanations, and PR, simply by scanning a QR code with a smartphone, making it seem as if a real person is present. No dedicated app is required; it can be experienced immediately via a standard browser. Detecle Official Web: https://deteqle.com

If you cannot scan the QR code, you can experience it at https://deteqle.com/ar/pr

● Delivers easy-to-understand guidance and PR with communication conveyed through voice and facial expressions.

● Supports multiple languages with AI subtitles and AI translation, catering to inbound demand.

● Deployable across all media, including print, web, and social media, in QR (URL) format.

● Multiple technical patents acquired.

It has been utilized in a wide range of fields, primarily for tourism, events, and PR, including the Osaka-Kansai Expo 2025, the Yoshinogari historical site in Saga Prefecture, J.League V-Varen Nagasaki, and Prefectural University of Yamaguchi.

◆ Demonstrated Effects

Detecle's AR videos are easy to understand, highly satisfying, and provide a more memorable experience compared to other media.

In a demonstration for tourism in Shimabara City, Nagasaki Prefecture, it received high ratings with 90% finding the "guide experience good" and 83% finding the "content easy to understand." In a corporate introduction demonstration at the Prefectural University of Yamaguchi, AR videos were chosen as the most memorable format (49%), surpassing brochures and regular promotional videos.

(Shimabara City Demonstration: Cooperation from Shimabara Tourism Bureau Inc. [Registered DMO], n=35 respondents / Prefectural University of Yamaguchi Demonstration: Cooperation from Prefectural University of Yamaguchi, n=274 respondents)

What is the "ICT Startup League"?

The "ICT Startup League" is a support program that began in FY2023, stemming from the MIC's "Support Program for Early-Stage Research and Development for Startup Creation."

In addition to R&D funding and mentoring support through MIC projects, it collaborates with media to widely promote the businesses and initiatives of participating startups.

It also functions as an ecosystem that accelerates business growth and regional revitalization by increasing the number of people who support startups.

This year, 574 applications were received nationwide, and after rigorous screening, 63 companies (entities) were selected, representing approximately 11% of applicants. Our company is one of the selected enterprises.

FY2026 "ICT Startup League" Kick-off Event (June 5, 2026)

Research and Development to be Undertaken in This Project

The selected theme is "Accelerating the Commercialization of the AR Live-Action Video Service 'Detecle.'" Through this program, we will pursue R&D in areas such as enhancing expression and production through AR x AI, interactive communication, and compatibility with next-generation devices like AR glasses, aiming to realize more natural and immersive AR experiences.

◆ The World We Aim For

- A New Japanese Media That Conveys "Hospitality" Even Amidst Labor Shortages -

In an era of declining population and labor shortages, we aim for a world where heartfelt guidance and PR can be delivered, conveying human warmth, even with fewer people, by leveraging AR/AI technology.

Furthermore, we aim to globally promote "AR Short Videos" as a new form of media.

MuuMu Inc. Comment

We are deeply honored to have been selected for the "ICT Startup League."

Through the unprecedented experience of "people appearing from QR codes," we have strived to create a service that can deliver "human warmth" and "hospitality" even in an era of labor shortages. With this support, we will accelerate R&D in AR x AI and AR glasses compatibility, refining our service to be truly useful in fields such as tourism, inbound tourism, and regional revitalization.

We aspire to spread AR media, which more people can enjoy, from Nagasaki and Japan to the world. We would appreciate your warm support.

About MuuMu Inc.

MuuMu Inc. Logo

MuuMu Inc. is a Japanese company that develops content and software utilizing cutting-edge technologies such as VR, AR, and MR (Virtual Reality, Augmented Reality, Mixed Reality), as well as AI. The company produces software for a wide range of applications, from industrial use to entertainment content and systems for tourism and gaming.

Under the slogan "Creative, Heart-Moving, Connecting," we strive to deliver products that bring joy to people worldwide.

Company: MuuMu Inc.

Main Locations: Nagasaki/Tokyo Established: July 2017

WEB: https://muumu.co.jp

Contact for Inquiries

Please contact us at the following for inquiries regarding this matter:

Company: MuuMu Inc. E-mail: info@muumu.co.jp

WEB: https://muumu.co.jp/#contact

https://deteqle.com/#contact

* "QR Code" is a registered trademark of Denso Wave Inc.

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  • Source: PR TIMES
  • Category: 企業News