Makeup Artist Shinobu Igari's Brand 'whomee' Unveils New Logo: Visuals Symbolizing Brand Renewal Released
Key facts
- Makeup Artist Shinobu Igari's Brand 'whomee' Unveils New Logo: Visuals Symbolizing Brand Renewal Released
- WinC Inc., a consolidated subsidiary of MUSCAT GROUP, has announced the rebranding of its cosmetics brand 'whomee,' produced by makeup artist Shinobu Igari, and has unveiled a new logo design. The brand concept is 'New me. whomee,' expressing individuality and freedom. Igari stated that while whomee has provided products that allow anyone to achieve a passing grade without technique, this rebranding returns to the brand's origin of offering products one truly wants to use, aiming to provide choices that allow individuals to affirm themselves through makeup.
- Source: PR Times
- Date: June 3, 2026
Direct answer
WinC Inc., a consolidated subsidiary of MUSCAT GROUP, has announced the rebranding of its cosmetics brand 'whomee,' produced by makeup artist Shinobu Igari, and has unveiled a new logo design. The brand concept is 'New me. whomee,' expressing individuality and freedom. Igari stated that while whomee has provided products that allow anyone to achieve a passing grade without technique, this rebranding returns to the brand's origin of offering products one truly wants to use, aiming to provide choices that allow individuals to affirm themselves through makeup.
- Citation
- Makeup Artist Shinobu Igari's Brand 'whomee' Unveils New Logo: Visuals Symbolizing Brand Renewal Released (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
WinC Inc., a consolidated subsidiary of MUSCAT GROUP, has announced the rebranding of its cosmetics brand 'whomee,' produced by makeup artist Shinobu Igari, and has unveiled a new logo design. The brand concept is 'New me. whomee,' expressing individuality and freedom. Igari stated that while whomee has provided products that allow anyone to achieve a passing grade without technique, this rebranding returns to the brand's origin of offering products one truly wants to use, aiming to provide choices that allow individuals to affirm themselves through makeup.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 11:00
- 🔍 Collected: June 3, 2026 at 11:25 (25 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:17 (85h 52m after Collected)
WinC Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Momoka Ogihara), a consolidated subsidiary of MUSCAT GROUP (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Okubo; Securities Code: 195A) and a company that creates exciting products and services under the mission 'WinK TO COMMUNITY,' has initiated the rebranding of its cosmetics brand 'whomee.'
Today, the company unveiled the new logo design that symbolizes the brand, along with a message from brand producer Shinobu Igari.
■ Brand Concept:
New me. whomee
A gentle breeze. A sense of freedom.
Escape the noise. Reconnect with yourself.
Love your natural glow. Be uniquely you.
A running meadow, the premonition of freedom carried by the wind.
A small escape for myself, gently shedding the daily noise.
Love your natural glow, and be free, endlessly.
■ Meaning Behind the Logo Design
The new logo is composed entirely of lowercase letters, giving it a soft, spacious, and natural appearance. The delicate lines and slightly rhythmic, rounded forms are intentionally given an imperfect balance. This reflects the brand's philosophy of whomee, which is to be attuned to subtle changes in the skin and daily shifting emotions.
Choosing for yourself, not for someone else.
Embracing your natural glow and being your free self.
It is a symbol of the new whomee, reflecting comfort and quiet determination.
[Comment from Shinobu Igari]
'With the desire for people to rely more on cosmetics, whomee has been supported by many by delivering products that allow anyone to aim for a passing grade without needing technique.'
'This rebranding began with a re-examination of the brand's origin—the feeling of 'whether I myself truly want to use it'—in line with the times and values of the future.'
'Makeup is not just for adornment; it creates your feelings and attitude for the day. We want to deliver options that naturally bring out one's individuality and charm, allowing each person to feel comfortable and affirm themselves.'
'Going forward, whomee will take a new step as a culture where makeup can be enjoyed more freely and more authentically.'
■ Shinobu Igari Profile
Igari works on makeup for magazines and advertisements, and is also widely active as a cosmetics development director and makeup instructor. A hit-maker who creates one boom after another with her technique for creating flattering looks and unique ideas, she has sparked trends not only in Japan but also overseas with the hashtag '#igarimakeup,' and is a popular artist supported by many actresses and models.
■ About WinC Inc.
WinC Inc. is a company that creates exciting products and services under the mission 'WinK TO COMMUNITY.' Through the planning and development of a variety of products that complement daily lifestyles, including its main brand MiiS, it delivers exciting moments to people. Leveraging its expertise in SNS/community management and marketing, it creates new relationships between brands and users.
[Company Overview]
Company Name: WinC Inc.
Location: Shibuya Mark City West 20F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Representative: Momoka Ogihara, Representative Director
Business: Development and provision of various brands and services
URL: https://winc.inc/
Company Name: MUSCAT GROUP
Location: Shibuya Mark City West 20F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Representative: Ryo Okubo, Representative Director
Business: Various brand production businesses based on a niche-top strategy
URL: https://muscatgroup.co.jp/
Today, the company unveiled the new logo design that symbolizes the brand, along with a message from brand producer Shinobu Igari.
■ Brand Concept:
New me. whomee
A gentle breeze. A sense of freedom.
Escape the noise. Reconnect with yourself.
Love your natural glow. Be uniquely you.
A running meadow, the premonition of freedom carried by the wind.
A small escape for myself, gently shedding the daily noise.
Love your natural glow, and be free, endlessly.
■ Meaning Behind the Logo Design
The new logo is composed entirely of lowercase letters, giving it a soft, spacious, and natural appearance. The delicate lines and slightly rhythmic, rounded forms are intentionally given an imperfect balance. This reflects the brand's philosophy of whomee, which is to be attuned to subtle changes in the skin and daily shifting emotions.
Choosing for yourself, not for someone else.
Embracing your natural glow and being your free self.
It is a symbol of the new whomee, reflecting comfort and quiet determination.
[Comment from Shinobu Igari]
'With the desire for people to rely more on cosmetics, whomee has been supported by many by delivering products that allow anyone to aim for a passing grade without needing technique.'
'This rebranding began with a re-examination of the brand's origin—the feeling of 'whether I myself truly want to use it'—in line with the times and values of the future.'
'Makeup is not just for adornment; it creates your feelings and attitude for the day. We want to deliver options that naturally bring out one's individuality and charm, allowing each person to feel comfortable and affirm themselves.'
'Going forward, whomee will take a new step as a culture where makeup can be enjoyed more freely and more authentically.'
■ Shinobu Igari Profile
Igari works on makeup for magazines and advertisements, and is also widely active as a cosmetics development director and makeup instructor. A hit-maker who creates one boom after another with her technique for creating flattering looks and unique ideas, she has sparked trends not only in Japan but also overseas with the hashtag '#igarimakeup,' and is a popular artist supported by many actresses and models.
■ About WinC Inc.
WinC Inc. is a company that creates exciting products and services under the mission 'WinK TO COMMUNITY.' Through the planning and development of a variety of products that complement daily lifestyles, including its main brand MiiS, it delivers exciting moments to people. Leveraging its expertise in SNS/community management and marketing, it creates new relationships between brands and users.
[Company Overview]
Company Name: WinC Inc.
Location: Shibuya Mark City West 20F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Representative: Momoka Ogihara, Representative Director
Business: Development and provision of various brands and services
URL: https://winc.inc/
Company Name: MUSCAT GROUP
Location: Shibuya Mark City West 20F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo
Representative: Ryo Okubo, Representative Director
Business: Various brand production businesses based on a niche-top strategy
URL: https://muscatgroup.co.jp/
FAQ
What is whomee's new brand concept?
'New me. whomee,' expressing individuality and freedom.
What does whomee's new logo look like?
It is composed entirely of lowercase letters, giving it a soft, spacious, and natural design.
What is the purpose of this rebranding?
To return to the brand's origin and offer products that one truly wants to use.