Lift-up*1 Electric Toothbrush 'MiiS LIFT BRUSH' for Facial Muscles via Oral Cavity, Now Available for Pre-sale on Makuake!

WinC Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Momoka Ogihara; hereinafter "the Company"), a consolidated subsidiary of MUSCAT GROUP Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Okubo; Securities Code: 195A), which creates exciting products and services with the mission of "WinK TO COMMUNITY," has launched pre-sales of its innovative lift-up*1 electric toothbrush, "MiiS LIFT BRUSH," on the crowdfunding service "Makuake" starting today, May 11, 2026 (Monday), through its oral beauty brand "MiiS."

Available from 12:00 PM today at a special price of up to 62% OFF

After four years of development, the 'MiiS LIFT BRUSH,' which has continuously pursued "beauty from within the oral cavity" in collaboration with dentists from its self-produced dental clinic "Mii DENTAL STUDIO," is finally available for pre-sale on Makuake today. We offer a variety of advantageous Makuake-exclusive returns, including the "Super Early Bird Discount" immediately after the project launch. (Each return is limited in quantity, so early termination is expected.)

<Super Early Bird: Featured Return Lineup> *Partial excerpt - MiiS LIFT BRUSH 1 set + 4 replacement brushes (12 months' supply) - MiiS LIFT BRUSH 2 sets + 8 replacement brushes (12 months' supply) - MiiS LIFT BRUSH 4 sets + 8 replacement brushes (6 months' supply)

Makuake Project Page *Sales until June 24, 2026 (Wednesday)

[Limited to 15 companies] "Oral Care Welfare Set" to support employee QOL improvement also available

In this Makuake project, in addition to returns for individuals, we have prepared two types of "Oral Care Welfare Sets" for companies promoting health management, each limited to 15 companies.

This is an experiential welfare plan that includes a seminar by "Mii DENTAL STUDIO," a dental clinic produced by our company and involved in the joint development of this product, and a set of products (MiiS LIFT BRUSH and Whitey Cream). It supports the "smiles" and "health" of all employees and contributes to improving corporate image.

<Plan Details> - "Toothbrushing and Lift Care*1 Seminar" by Mii DENTAL STUDIO - Dr. Miki Kanai, Director of "Mii DENTAL STUDIO" and a joint developer, will directly lecture on correct brushing methods and lift care*1 methods to improve facial impression. - MiiS Whitey Cream - A new sensation toothpaste with a non-foaming clay*2 paste. This one product aims for whitening*3, cavity prevention, and bad breath prevention. It has the appearance of Korean cosmetics and a gorgeous scent that uplifts your mood.

- [For corporations] Oral Care Welfare Set 50 sets - [For corporations] Oral Care Welfare Set 100 sets

Features of the lift-up*1 electric toothbrush MiiS LIFT BRUSH

Recreating the experience of "Mii DENTAL STUDIO"'s popular menu, limited to 10 people per month

"Oral Lift Therapy" is a popular menu offered at Mii DENTAL STUDIO, limited to 10 people per month. This treatment is a unique method where dental hygienists with specialized knowledge directly approach facial muscles (masseter muscles) from within the oral cavity, carefully loosening stiffness to improve facial impression.

What we aimed for was how to reproduce this "feeling of a professional's hand grasping the muscle" and the "overwhelming refreshing feeling after the treatment" with a home device.

The silicone head of "MiiS LIFT BRUSH" aims to achieve this "softness of fingertips" and "appropriate pressure to push up stiffness" through numerous prototypes. A direct approach from within the oral cavity that cannot be reached by hands or beauty devices. Just by brushing your teeth, it supports "comfortable, uplifted confidence" as a daily routine.

Makuake Project Overview

Project Name: Dentist-devised Lift Care*1 Electric Toothbrush specializing in Oral Beauty! Sales Period: May 11 (Monday) - June 24 (Wednesday), 2026 Makuake Page URL: https://www.makuake.com/project/miisliftbrush/

[Information distributed from MiiS official LINE dedicated to Makuake!] Register as a friend here ⇒ https://lin.ee/Vaknk1V

*1: Moving the device as if to lift *2: Kaolin (cleaning ingredient) *3: By brushing

About MiiS

New, you-ness. New habit starting from your mouth. MiiS is