Lift-up*1 Electric Toothbrush 'MiiS LIFT BRUSH' Approaching Facial Muscles from Inside the Oral Cavity, Now Available for Pre-sale on Makuake!
MiiS, an oral beauty brand by WinC Co., Ltd., a consolidated subsidiary of MUSCAT GROUP Co., Ltd., has launched pre-sales of its innovative lift-up*1 electric toothbrush, 'MiiS LIFT BRUSH,' on the crowdfunding service Makuake starting May 11, 2026. Developed over four years with dentists from their own dental clinic, the product offers special discounts and corporate welfare packages.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 21:30
- 🔍 Collected: May 11, 2026 at 13:02
- 🤖 AI Analyzed: May 12, 2026 at 01:05 (12h 3m after Collected)
WinC Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Momoka Ogiwara; hereinafter "the Company"), a consolidated subsidiary of MUSCAT GROUP Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryo Okubo; Securities Code: 195A), which creates exciting products and services with the mission of "WinK TO COMMUNITY," has launched pre-sales of its innovative lift-up*1 electric toothbrush, "MiiS LIFT BRUSH," on the crowdfunding service "Makuake" starting today, May 11, 2026 (Monday), through its oral beauty brand "MiiS."
■ Available from 12:00 PM today at a special price of up to 62% OFF
After four years of conception, the 'MiiS LIFT BRUSH,' which has continuously pursued "beauty from within the oral cavity" with dentists from the Company's self-produced dental clinic "Mii DENTAL STUDIO," is finally available for pre-sale on Makuake starting today. We offer many advantageous Makuake-exclusive returns, including the "Super Early Bird" discount immediately after the project launch. (Each return is limited in quantity, so early termination is expected.)
*Partial excerpt
・MiiS LIFT BRUSH 1 set + 4 replacement brushes (for 12 months)
・MiiS LIFT BRUSH 2 sets + 8 replacement brushes (for 12 months)
・MiiS LIFT BRUSH 4 sets + 8 replacement brushes (for 6 months)
Makuake Project Page
*Sales until June 24, 2026 (Wednesday)
■ [Limited to 15 Companies] "Oral Care Welfare Set" to Support Employee QOL Also Available
In this Makuake project, in addition to returns for individuals, we have prepared two types of "Oral Care Welfare Sets" for companies promoting health management, limited to 15 companies each.
This is an experiential welfare plan that includes a seminar by "Mii DENTAL STUDIO," a dental clinic produced by our company and involved in the joint development of this product, and a set of products (MiiS LIFT BRUSH and Whity Cream). It supports the "smiles" and "health" of employees and contributes to improving corporate image.
"Toothbrushing and Lift Care*1 Seminar" by Mii DENTAL STUDIO
Dr. Miki Kanai, director of "Mii DENTAL STUDIO" and a co-developer, will directly lecture on correct brushing methods and lift care*1 methods to improve facial impression.
MiiS Whity Cream
This is a new sensation toothpaste with a non-foaming clay*2 paste. With just one product, it aims for whitening*3, cavity prevention, and bad breath prevention. It has the appearance of Korean cosmetics and a gorgeous scent that uplifts your mood.
・[For Corporations] Oral Care Welfare Set 50 sets
・[For Corporations] Oral Care Welfare Set 100 sets
■ Features of the Lift-up*1 Electric Toothbrush MiiS LIFT BRUSH
Reproducing the experience of "Mii DENTAL STUDIO"'s popular menu, limited to 10 people per month
"Oral Lift Therapy" is a popular menu offered at Mii DENTAL STUDIO, limited to 10 people per month. This treatment is a unique method where dental hygienists with specialized knowledge directly approach facial muscles (masseter muscles) from inside the oral cavity, carefully loosening stiffness to improve facial impression.
What we aimed for was how to reproduce this "sensation of a professional's hand grasping muscles" and the "overwhelming refreshing feeling after treatment" with a home device.
The silicone head of "MiiS LIFT BRUSH" was developed through numerous prototypes to achieve this "softness of fingertips" and "appropriate pressure to push up stiffness." It provides a direct approach from inside the oral cavity, which cannot be reached by hands or beauty devices. Simply by brushing your teeth, it supports a "comfortable upward confidence" as a daily routine.
■ Makuake Project Overview
Project Name: Lift Care*1 Electric Toothbrush Devised by Dentists Specializing in Oral Beauty!
Sales Period: May 11 (Mon) - June 24 (Wed), 2026
Makuake Page URL: https://www.makuake.com/project/miisliftbrush/
[Information will be sent from MiiS official LINE for Makuake!]
Register as a friend here ⇒ https://lin.ee/Vaknk1V
*1: Moving the device to lift
*2: Kaolin (cleaning ingredient)
*3: By brushing
■ About MiiS
New, you-ness.
New habits starting from the mouth.
MiiS is