New "Nui Pouch" Color "Silver" Appears! Compatible with 17cm Plushies & Evolved from Oshi-katsu User Feedback
MRG JAPAN has released a new silver color for its popular "Nui Pouch" series, a trending item for "Oshi-katsu" (fandom activities). Developed based on user surveys, it accommodates plushies up to 17cm and targets a wide range of Oshi-katsu users, including K-POP fans and male demographics.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 21:00
- 🔍 Collected: May 1, 2026 at 12:31
- 🤖 AI Analyzed: May 1, 2026 at 13:18 (46 min after Collected)
New "Silver" Color Appears in the Hugely Popular "Nui Pouch"!
MRG JAPAN Co., Ltd. (Head office: Higashiosaka, Osaka; Representative Director: Tadashi Nakamura), a planning and sales manufacturer of household goods and interiors, has added a new "silver" color to its "Nui Pouch" series, a trending "Oshi-katsu" (fandom activities) item on social media.
▼TikTok: https://www.tiktok.com/@mrgjapan9666
▼Zakka Mania marz Rakuten Ichiba Store: https://item.rakuten.co.jp/marz-shop/nuipouch001/
▼Avatar Amazon Store: https://amzn.asia/d/0dcwyIvA
▼Rush Mall Yahoo! Store: https://store.shopping.yahoo.co.jp/rush-mall/nuipouch001.html
Nui Pouch, with cumulative sales of approximately 5,000 units
This series is a popular item developed and expanded based on the desire to "go out with my Oshi (favorite character/idol)" and user feedback received on social media. We have previously commercialized a "two-plushie size Nui Pouch" in response to requests like "I want to take two of them with me," demonstrating our product development reflects real needs.
The newly added silver color was also commercialized after receiving strong support in a TikTok survey. As a color that is easy to use regardless of gender or genre, it has a stylish and trendy finish that is easy for K-POP fans and male users to incorporate.
Furthermore, this product is compatible with plushies up to approximately 17cm, earning a good reputation across various Oshi-katsu communities. The design allows users to carry their plushies beautifully while also seamlessly integrating them into daily outings, which is another point of support.
## Reasons for Social Media Support
Information as of December 2025.
- Becomes a hot topic and spreads widely on social media (X, TikTok)
Posts have garnered significant reactions from many users, attracting attention as Oshi-katsu goods. It has spread primarily through video content that makes it easy to imagine actual use scenarios, expanding recognition among a wide range of demographics.
- Product development and improvement based on user feedback
Real opinions received through comments and surveys are reflected, and color variations and specifications are continuously updated. The addition of silver this time was also commercialized based on the results of a TikTok survey.
## Features of the Nui Pouch
A Nui Pouch with a simple and easy-to-use design.
- Compatible with plushies up to approximately 17cm.
- 2-way specification with a strap for attaching to a bag and a shoulder strap for carrying over the shoulder.
- Waterproof material for peace of mind on rainy days.
- Convenient pockets for smartphones and acrylic stands.
- Rich color variations to find your "Oshi color."
- Can be carried discreetly by changing the orientation of the pouch.
It is active in a wide range of scenes as a "subtle Oshi-katsu item" that fits not only for live events and concerts but also for daily use.
## Product Overview
New color silver Nui Pouch Nui Pouch size overview
Product name: Nui Pouch
Product number: nuipouch002
Material: PVC + PU
Colors: Black, White, Red, Pink, Yellow, Orange, Green, Purple, Blue, Light Blue, Silver
*The appearance of colors may vary depending on the monitor environment.
*Specifications may change depending on the arrival time.
## Comment from the SNS Manager
As an SNS manager with 15 years of Oshi-katsu experience, I strive daily through TikTok to deliver "Oshi-katsu goods that fulfill everyone's desires."
While the single-size Nui Pouch has been well-received, with the desire for "more people to use it," we have been considering colors that are easy for everyone to incorporate, regardless of gender or genre.
Among these, we focused on "silver," which is expected to gain support from male users and K-POP fans, and conducted sample production and surveys. As it received strong support, this commercialization was realized.
Moving forward, MRG will continue to be a brand close to Oshi-katsu fans, cherishing the real voices received through social media, and continuing to create products that "give shape to desires."
## About MRGJAPAN's SNS Operations
MRGJAPAN's mascot character "Miruji"
MRGJAPAN actively shares information about Oshi-katsu goods, primarily on TikTok. Through the posts by an SNS manager with over 15 years of Oshi-katsu experience and the mascot character "Miruji," we are committed to product development that values the voices of viewers.
In fact, the "two-plushie size Nui Pouch"
MRG JAPAN Co., Ltd. (Head office: Higashiosaka, Osaka; Representative Director: Tadashi Nakamura), a planning and sales manufacturer of household goods and interiors, has added a new "silver" color to its "Nui Pouch" series, a trending "Oshi-katsu" (fandom activities) item on social media.
▼TikTok: https://www.tiktok.com/@mrgjapan9666
▼Zakka Mania marz Rakuten Ichiba Store: https://item.rakuten.co.jp/marz-shop/nuipouch001/
▼Avatar Amazon Store: https://amzn.asia/d/0dcwyIvA
▼Rush Mall Yahoo! Store: https://store.shopping.yahoo.co.jp/rush-mall/nuipouch001.html
Nui Pouch, with cumulative sales of approximately 5,000 units
This series is a popular item developed and expanded based on the desire to "go out with my Oshi (favorite character/idol)" and user feedback received on social media. We have previously commercialized a "two-plushie size Nui Pouch" in response to requests like "I want to take two of them with me," demonstrating our product development reflects real needs.
The newly added silver color was also commercialized after receiving strong support in a TikTok survey. As a color that is easy to use regardless of gender or genre, it has a stylish and trendy finish that is easy for K-POP fans and male users to incorporate.
Furthermore, this product is compatible with plushies up to approximately 17cm, earning a good reputation across various Oshi-katsu communities. The design allows users to carry their plushies beautifully while also seamlessly integrating them into daily outings, which is another point of support.
## Reasons for Social Media Support
Information as of December 2025.
- Becomes a hot topic and spreads widely on social media (X, TikTok)
Posts have garnered significant reactions from many users, attracting attention as Oshi-katsu goods. It has spread primarily through video content that makes it easy to imagine actual use scenarios, expanding recognition among a wide range of demographics.
- Product development and improvement based on user feedback
Real opinions received through comments and surveys are reflected, and color variations and specifications are continuously updated. The addition of silver this time was also commercialized based on the results of a TikTok survey.
## Features of the Nui Pouch
A Nui Pouch with a simple and easy-to-use design.
- Compatible with plushies up to approximately 17cm.
- 2-way specification with a strap for attaching to a bag and a shoulder strap for carrying over the shoulder.
- Waterproof material for peace of mind on rainy days.
- Convenient pockets for smartphones and acrylic stands.
- Rich color variations to find your "Oshi color."
- Can be carried discreetly by changing the orientation of the pouch.
It is active in a wide range of scenes as a "subtle Oshi-katsu item" that fits not only for live events and concerts but also for daily use.
## Product Overview
New color silver Nui Pouch Nui Pouch size overview
Product name: Nui Pouch
Product number: nuipouch002
Material: PVC + PU
Colors: Black, White, Red, Pink, Yellow, Orange, Green, Purple, Blue, Light Blue, Silver
*The appearance of colors may vary depending on the monitor environment.
*Specifications may change depending on the arrival time.
## Comment from the SNS Manager
As an SNS manager with 15 years of Oshi-katsu experience, I strive daily through TikTok to deliver "Oshi-katsu goods that fulfill everyone's desires."
While the single-size Nui Pouch has been well-received, with the desire for "more people to use it," we have been considering colors that are easy for everyone to incorporate, regardless of gender or genre.
Among these, we focused on "silver," which is expected to gain support from male users and K-POP fans, and conducted sample production and surveys. As it received strong support, this commercialization was realized.
Moving forward, MRG will continue to be a brand close to Oshi-katsu fans, cherishing the real voices received through social media, and continuing to create products that "give shape to desires."
## About MRGJAPAN's SNS Operations
MRGJAPAN's mascot character "Miruji"
MRGJAPAN actively shares information about Oshi-katsu goods, primarily on TikTok. Through the posts by an SNS manager with over 15 years of Oshi-katsu experience and the mascot character "Miruji," we are committed to product development that values the voices of viewers.
In fact, the "two-plushie size Nui Pouch"