【July 14th Event】A Must-See for Manufacturers and Retailers! Common Traits of "Sellable Products" for Inbound Tourists

mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), which operates "Hojin Lab," Japan's largest inbound business media, and "Kuchikomi Com," a unified customer review platform for stores, will hold an online seminar on Tuesday, July 14th, from 2:00 PM to 3:00 PM for manufacturers, brand managers, retailers, and advertising agencies. Participation is free of charge.

This seminar will explain the "common traits of sellable products" based on the latest inbound market data, focusing on User Generated Content (UGC), and a promotion strategy that spans from pre-trip to during-trip, leveraging these insights.

Apply for the Free Seminar

Seminar Highlights

Understand the latest inbound market data for 2026.

Grasp the customer journey of inbound tourists and the overall picture of pre-trip to during-trip promotions.

Learn the mechanisms and utilization of UGC common to "sellable products" for inbound tourism.

Recommended for:

Manufacturers and brands in charge of product appeal and sales promotion for inbound tourism.

Retailers such as drugstores, duty-free shops, and department stores looking to increase inbound sales.

Marketing professionals who feel "we are implementing measures, but the impact on sales is weak."

Advertising agencies and support companies proposing inbound strategies to clients.

Seminar Content

Teppei Kawanishi from Hojin Lab and trial JAPAN will present, practically explaining the direction of measures that manufacturers and retailers should take while organizing the latest trends in inbound consumption with data.

<Agenda>

Part 1: Latest Trends in the 2026 Inbound Market

Interpreting the latest data on the number of foreign visitors and consumption expenditure.

Which categories and products are attracting concentrated spending?

Market changes and notable trends in the first half of 2026.

Part 2: Understanding Foreigner Purchasing Behavior - The Importance of Pre-Trip to During-Trip Promotions

Understanding the customer journey of inbound tourists through diagrams.

What happens "pre-trip": The process of information gathering, comparison, and selection.

The importance and timing of pre-trip contact that influences during-trip purchases.

Part 3: Common Traits of "Sellable Products" for Inbound Tourism

Why do some products in the same category sell well while others do not?

What is the "UGC mechanism" common to sellable products?

The mechanism of UGC creating a chain of word-of-mouth and specific examples.

Part 4: Strategies to Encourage Brand-Name Purchases by Users ~Introduction to trial JAPAN~

Concept of influencer utilization to strategically generate UGC.

Designing measures that connect pre-trip awareness to during-trip purchases.

Overview of inbound influencer marketing provided by trial JAPAN.

※Content is subject to change.

Apply for the Free Seminar

▼ For inbound foreign influencer strategies, "trial JAPAN"

Click here for service details

Speaker

Teppei Kawanishi

mov Inc. / Hojin Lab, Office of the President

After graduating from university, he has been involved in telecommunications and mobile content related businesses since joining the workforce. From 2014, he was responsible for the launch, promotion, and sales of Wi-Fi applications for inbound tourists at a major telecommunications carrier. He actively promoted services to inbound tourists in various countries in what was then an immature market, achieving over 2 million cumulative downloads and growing it to become one of the largest user bases in Japan at the time. He was also involved in alliances, planning, and sales of advertising and big data seminars utilizing Wi-Fi connection data and GPS data for local governments and public offices nationwide. Currently, at mov Inc., he provides digital marketing and inbound consulting to major corporations and government agencies. He will be in charge of the new business, trial JAPAN, from 2025. External expert personnel for the Japan Tourism Agency's "Project to Promote the Formation of World-Class DMOs" (2020-2023).

Apply for the Free Seminar

What is "Kuchikomi Com"? Turning Review Sites into Sales.

Kuchikomi Com is a "unified customer review platform for stores" that aims to turn domestic and international review sites into sales.

It supports store improvements based on review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the workload of updating store information on multiple review sites. It also integrates with inbound-focused websites, supporting inbound MEO (Map Engine Optimization) through multilingual store information management and review analysis.

It is widely used across various industries and sectors, including restaurants, commercial facilities, retail stores, and in collaboration with local governments.

<Kuchikomi Com Feature 1>

Integrates with 32 sites including your own website! Unified management of store information, menus, and posts.

Kuchikomi Com can integrate with 32 domestic and international sites, including your own website and Google Maps. By updating master data such as store hours and menu information, you can collectively update store information and posts on each site, reducing workload and utilizing it for customer acquisition strategies.

<Kuchikomi Com Feature 2>

Unified review management! AI supports analysis and replies.

By aggregating and scoring reviews and surveys with AI, customer feedback, which is difficult to analyze, can be quantitatively analyzed on various axes, aiding management decisions and store improvements. AI also supports review replies, facilitating smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound support also available! MEO measures utilizing the latest information and know-how.

Kuchikomi Com allows for unified management and operation of store search pages on overseas sites like Dianping, as well as Google Maps and your own website, which are crucial for inbound strategies. Furthermore, mov, the provider of Kuchikomi Com, operates "Hojin Lab," Japan's largest inbound business media, and supports MEO measures by leveraging its extensive knowledge and know-how.

Learn more about Kuchikomi Com

What is "Hojin Lab," Japan's Largest Inbound Business Media?

Hojin Lab is Japan's largest inbound business media, delivering daily news and data on inbound tourists to inbound and inbound marketing professionals.

It distributes various inbound-related data, such as the number of foreign visitors by nationality, route information for entries and exits, and inbound situations by prefecture. Simultaneously, daily news articles cover topics such as "government policies and trends," "information on subsidies for inbound tourism," and "know-how for inbound measures."

Learn more about Hojin Lab

【Company Profile】

Company Name: mov Inc. (Corporate Site)

Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo

Representative: Makoto Watanabe

Established: September 2015

Business Activities:

Operation of "Kuchikomi Com," a unified customer review platform for stores

Operation of "Hojin Lab," Japan's largest inbound business media

Operation of "Hojin Lab Solution Store," a website for requesting materials specialized in inbound measures

【Contact for Media Inquiries Regarding This Matter】

mov Inc. Public Relations: Niihara

Email: pr@mov.am

Phone: 070-9343-8235