Makers' Shirt Kamakura to Implement Local Inventory Marketing with "Kuchikomi Com" to Strengthen OMO

We are pleased to announce that "Kuchikomi Com," a customer acquisition centralization platform for stores and facilities provided by mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), has been introduced by Makers' Shirt Kamakura Inc. (President & CEO: Nanao Suesue, Headquarters: Kamakura-shi, Kanagawa).

Makers' Shirt Kamakura will utilize Kuchikomi Com to enhance its presence on Google platforms, including Google Maps, and to disseminate inventory information for each store through free local listings. Through OMO (Online-Merges-with-Offline) initiatives that span online and offline channels, the company aims to acquire new customers and drive store visits from the web.

What is "Local Inventory Marketing"?

"Local Inventory Marketing" is a new marketing method advocated by mov for the retail industry. When users search for a product, it displays inventory information and store details of nearby stores handling that product, as well as a purchase pathway to the e-commerce site, on search platforms like Google. This promotes visits to physical stores and establishes a purchase pathway to the company's own e-commerce site, providing users with a seamless purchasing experience both online and offline.

Companies Introducing "Kuchikomi Com"

Company Name: Makers' Shirt Kamakura Inc. Representative: President & CEO Nanao Suesue Location: 3-1-31 Yuki-no-shita, Kamakura-shi, Kanagawa 248-0005 Established: November 7, 1993 Business Activities: Manufacturing and sales of apparel such as Japanese-made shirts, ties, and blouses HP: https://www.shirt.co.jp/

Expected Benefits After Introduction

The introduction of Kuchikomi Com is expected to yield the following benefits:

- Acquisition of new customers through enhanced exposure on Google platforms

Utilizing free local listings, store information exposure on Google Maps and Google Search will be strengthened. This will expand touchpoints not only with domestic customers but also with inbound tourists, leading to new opportunities for store visits.

- Driving store visits from the web through OMO

OMO initiatives that transcend the boundaries of online and offline will be promoted. By disseminating inventory information for each store through free local listings, customers who want to "buy at a nearby store" will be guided to visit physical stores.

- Strengthening inbound customer acquisition through multilingual support

Information dissemination in multiple languages on Google Maps and Google Search will be enhanced for inbound tourists. The appeal of stores and products will be conveyed to overseas customers who want to buy "Made in Japan shirts," leading to the capture of increasing inbound demand.

Comments from the Person in Charge

Mr. Yasumura, Digital Retail Department

At Kamakura Shirts, we have been working to provide a clearer and more convenient purchasing experience that spans our online shop and physical stores.

Previously, linking product masters to free local listings was done manually, which posed an operational burden. However, with the introduction of Kuchikomi Com, we have achieved automation of product and inventory information linkage, with support from initial setup. This has created an environment where store-specific product information can be disseminated more accurately and smoothly on Google Search and Google Maps.

Moving forward, we will continue to work on creating an environment where both domestic and international customers can shop with ease and confidence, by leveraging customer feedback and data for improvements in both store operations and our e-commerce site.

Our company will continue to contribute to various businesses through "Kuchikomi Com."

Inquire about Kuchikomi Com

What is "Kuchikomi Com" that turns review sites into "more" sales?

Kuchikomi Com is a "customer acquisition centralization platform for stores" that turns domestic and international review sites into "more" sales. It supports store improvements utilizing review analysis data, increasing customer acquisition from Google Maps and review sites, and reducing the workload of updating store information on multiple review sites. It also integrates with inbound-focused sites, supporting multilingual store information management and review analysis, as well as inbound MEO (Map Engine Optimization) measures.

It is widely used across various industries, not only by restaurants, commercial facilities, and retailers, but also in cooperation with local governments.

<Kuchikomi Com Feature 1>

Links with 32 sites, including our own HP! Centralized management of store information, menus, products, and posts

Kuchikomi Com can link with 32 domestic and international sites, including our own HP and Google Maps. By updating master data such as store hours and menu information, store information and posts on each site can be updated collectively, which can be utilized for workload reduction and customer acquisition strategies.

<Kuchikomi Com Feature 2>

Centralized review management! AI supports analysis and replies

By analyzing and scoring aggregated reviews and surveys with AI, customer feedback, which is difficult to analyze, can be quantitatively analyzed on various axes, aiding in management decisions and store improvements. Furthermore, AI supports replying to reviews, enabling smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound support too! MEO measures utilizing the latest information and know-how

Kuchikomi Com allows for the centralized management and operation of store search pages on Google Maps, Dianping, other overseas sites, and our own HP, which are important for inbound measures. Additionally, mov, the provider of Kuchikomi Com, operates "Honyaku Lab," one of the largest inbound business media outlets in the industry, and supports MEO measures by leveraging its extensive knowledge and know-how.

Honyaku Lab is a major inbound business media outlet that delivers daily news and data on foreign visitors to Japan for inbound and inbound marketing personnel. It delivers various data related to inbound tourism, such as the number of visitors by nationality and route information for entry and exit, as well as inbound situations by prefecture. Simultaneously, daily news articles cover "government policies and trends," "information on subsidies for inbound tourism," and "know-how for inbound measures."

[Company Profile]

Company operating "Kuchikomi Com"

Company Name: mov Inc.

Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo

Representative: Makoto Watanabe

Established: September 2015

URL: http://mov.am/

[Contact for Inquiries Regarding This Matter]

mov Inc. Public Relations: Niihara

Email Address: pr@mov.am

Phone: 070-9343-8235