GEO Holdings, operator of luxury reuse store "OKURA," to implement local inventory marketing via "Kuchikomi Com" to strengthen OMO

mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo) is pleased to announce that its customer acquisition unification platform for stores and facilities, "Kuchikomi Com," has been introduced at all 19 locations of "OKURA," a luxury reuse specialty store operated by GEO Holdings, Inc. (President and CEO: Yuzo Endo, Headquarters: Nagoya-shi, Aichi).

Going forward, OKURA will leverage Kuchikomi Com to link Google Business Profile (GBP) with Google Merchant Center (GMC), displaying product inventory information on Google Maps and Google Search to maximize user touchpoints. This initiative aims to meet the need for customers to "confirm high-quality, high-priced items in person before purchasing" and connect enhanced online exposure to in-store traffic.

What is "Local Inventory Marketing"?

"Local Inventory Marketing" is a new marketing method advocated by mov for the retail industry. When users search for a product, it displays inventory information and store details of nearby stores handling that product, as well as a purchase pathway to the e-commerce site, on search platforms like Google. This not only promotes store visits but also establishes a purchase pathway to the company's own e-commerce site, providing users with a seamless purchasing experience both online and offline.

Companies Introducing "Kuchikomi Com"

Company Name: GEO Holdings, Inc. Representative: President and CEO Yuzo Endo Location: OMC Building, 8-8 Fujimi-cho, Naka-ku, Nagoya-shi, Aichi Established: January 1989 Business Activities: Management planning and administration of group companies, and consignment of administrative tasks HP: https://www.geonet.co.jp/

Expectations for Kuchikomi Com After Introduction

The introduction of Kuchikomi Com is expected to yield the following results:

- Strengthening store traffic through OMO

For high-quality, high-priced items, the need to "confirm in person before purchasing" is strong, so maximizing exposure on Google directly leads to store traffic. By integrating online and offline customer touchpoints through Kuchikomi Com, we will strengthen customer acquisition for both stores and e-commerce.

- Promoting store visits based on product inventory

Through the GMC x GBP integration, product inventory information will be displayed on Google Maps and Google Search. This will directly reach consumers with the need to "buy from a nearby store," leading to increased store visits.

Comments from the Person in Charge

Mr. Sugawara, OKURA Inc. We have been conducting MEO measures with Kuchikomi Com for about a year, and have now introduced an OMO initiative to display store product inventory. Since we do not have a dedicated MEO team, the hurdle to start a new service was high, but we were able to start with peace of mind thanks to the thorough support from the knowledgeable staff. Although full-scale operation is yet to begin, we expect to provide information to customers based on products and attract many visitors.

We will continue to contribute to various companies through "Kuchikomi Com."

Inquire about Kuchikomi Com

What is "Kuchikomi Com," which turns review sites into "more" sales?

Kuchikomi Com is a "customer acquisition unification platform for stores" that turns domestic and international review sites into "more" sales.

It supports store improvements utilizing review analysis data, increased customer acquisition from Google Maps and review sites, and reduced workload for updating store information on multiple review sites. It also integrates with inbound-向け sites, supporting store information management and review analysis in multiple languages for inbound MEO measures.

It is widely used across various industries, not only by restaurants, commercial facilities, and retail stores, but also in cooperation with local governments.

<Kuchikomi Com Feature 1>

Integration with 32 sites, including our own HP! Unified management of store information, menus, products, and posts

Kuchikomi Com can integrate with 32 domestic and international sites, including our own HP and Google Maps. By updating master data such as store hours and menu information, store information and posts on each site can be updated collectively, which can be used for workload reduction and customer acquisition strategies for stores.

<Kuchikomi Com Feature 2>

Unified review management! AI supports analysis and replies

By analyzing and scoring aggregated reviews and surveys with AI, customer feedback, which is difficult to analyze, can be quantitatively analyzed on various axes, helping with management decisions and store improvements. AI also supports review replies, enabling smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound support too! MEO measures utilizing the latest information and know-how

Kuchikomi Com allows for unified management and operation of important sites for inbound measures such as Google Maps, Dianping, and other overseas sites, as well as store search pages on company HPs. Furthermore, mov, the provider of Kuchikomi Com, operates "Hajimelabo," one of the largest inbound business media outlets, and supports MEO measures by leveraging its extensive knowledge and know-how.

Hajimelabo is one of the largest inbound business media outlets, delivering daily news and data on foreign visitors to Japan for inbound and inbound marketing professionals. It delivers various data related to inbound tourism, such as the number of visitors by nationality and route information for departures and arrivals, as well as inbound situations by prefecture. Simultaneously, daily news articles cover "government policies and trends," "information on subsidies for inbound tourism," and "know-how for inbound measures."

【Company Overview】

"Kuchikomi Com" Operating Company

Company Name: mov Inc.

Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo

Representative: Makoto Watanabe

Established: September 2015

URL: http://mov.am/

【Contact for Inquiries from Media】

mov Inc. Public Relations: Niihara

Email Address: pr@mov.am

Phone: 070-9343-8235