mooo-up Inc. Launches New Initiative for Omoriyama Zoo Revitalization: Linking Product Purchases with Animal Support
mooo-up Inc. has started a project with Omoriyama Zoo in Akita City to support zoo operations through product sales. By purchasing animal-themed goods, consumers can naturally contribute to animal welfare in their daily lives.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 17:00
- 🔍 Collected: April 28, 2026 at 08:31
- 🤖 AI Analyzed: April 28, 2026 at 09:08 (36 min after Collected)
mooo-up Inc. (Headquarters: Tokyo; CEO: Ryoho Mitsudome) has launched an initiative to support zoo operations through product purchases as part of a revitalization project for Akita City Omoriyama Zoo ~Akigin Omorin no Mori~.
Under this initiative, animal-themed goods are planned, produced, and sold, with a portion of the sales proceeds returned to the zoo for operational costs, such as habitat improvements and food for the animals.
The products are sold both inside the zoo and through 'Lien Pawture,' an EC brand operated by the company, creating a system that allows people to stay involved continuously, not just during their visit but also in their daily lives.
Furthermore, for visitors, this is designed as an experience that offers the joy of 'being involved' rather than just 'viewing.'
Background of the Initiative
In recent years, while interest in animal protection and environmental issues has increased, methods of support have diversified, and many people have voiced that they 'don't know how to get involved.'
Based on this situation, mooo-up recognized the need for a mechanism where people could contribute effortlessly as an extension of their daily routines and proceeded with the study of this initiative.
In the process, the company focused on the Omoriyama Zoo operated by Akita City. The zoo has been recognized for its efforts in animal welfare-conscious management and environmental enrichment, and such practices are attracting attention nationwide as advanced examples. It is also a facility that fulfills the inherent roles of a zoo, such as species conservation and environmental education.
Given this background, the company implemented this measure as a system where support continues through daily choices, connecting with the zoo's existing efforts.
Additionally, the company has been continuously involved as an animal supporter for the zoo's Amur tigers and snow leopards. Within this ongoing relationship, they envisioned this initiative as a mechanism for wider support to circulate.
Official X for Akita City Omoriyama Zoo: https://x.com/omoriyama_zoo/status/2009097730489242094?s=42
Overview of the Initiative
In collaboration with Akita City Omoriyama Zoo, the following are being implemented:
- Planning and production of animal-themed goods
- Sales within Akita City Omoriyama Zoo and via the company's EC brand (Lien Pawture)
- Returning a portion of sales to zoo operation costs
This creates points of contact for continuous involvement after the visit, in addition to the experience during the visit.
Features
1. Integrating Support into Purchasing Behavior
By incorporating support into the everyday action of buying products, continuous support is realized without the need for special decision-making.
2. Expansion of the Zoo Visit Experience
Providing the joy of 'being involved' through goods, not just 'viewing' animals. The design expands the experience value of the visit itself.
3. Contribution to Zoo Revitalization
Contributes to the sustainability of facility management by improving visitor satisfaction and creating new revenue opportunities.
4. Sustainable Support Model
Instead of one-time donations, a continuous flow of funds is established through product distribution.
5. Designing Touchpoints Between Online and Offline
By connecting the zoo experience with EC purchases, a non-transient, continuous relationship is realized.
Future Developments
Moving forward, the company will deepen its efforts based on the mechanism built through this initiative, looking toward developments that contribute to enhancing the experience value for visitors and the sustainable operation of the facility.
By integrally designing everything from planning and design to product development and sales, they aim to achieve both the enhancement of the visit experience and the creation of new revenue opportunities.
Comment
Ryoho Mitsudome, CEO of mooo-up Inc.
'I believe it is important for support not to be a special action, but to be a form that continues naturally in daily life. Through this initiative, I want to expand the state where someone's choices lead to a cycle that supports the environment of the animals.'
Company Profile
Company Name: mooo-up Inc.
Location: 14F Arca Central, 1-2-1 Kinshi, Sumida-ku, Tokyo
Website: https://mooo-up.com/
Business Description: Branding / Advertising design production, EC business (Lien Pawture operation), Media business (USME operation)
Contact: contact@lienpawture.com
Under this initiative, animal-themed goods are planned, produced, and sold, with a portion of the sales proceeds returned to the zoo for operational costs, such as habitat improvements and food for the animals.
The products are sold both inside the zoo and through 'Lien Pawture,' an EC brand operated by the company, creating a system that allows people to stay involved continuously, not just during their visit but also in their daily lives.
Furthermore, for visitors, this is designed as an experience that offers the joy of 'being involved' rather than just 'viewing.'
Background of the Initiative
In recent years, while interest in animal protection and environmental issues has increased, methods of support have diversified, and many people have voiced that they 'don't know how to get involved.'
Based on this situation, mooo-up recognized the need for a mechanism where people could contribute effortlessly as an extension of their daily routines and proceeded with the study of this initiative.
In the process, the company focused on the Omoriyama Zoo operated by Akita City. The zoo has been recognized for its efforts in animal welfare-conscious management and environmental enrichment, and such practices are attracting attention nationwide as advanced examples. It is also a facility that fulfills the inherent roles of a zoo, such as species conservation and environmental education.
Given this background, the company implemented this measure as a system where support continues through daily choices, connecting with the zoo's existing efforts.
Additionally, the company has been continuously involved as an animal supporter for the zoo's Amur tigers and snow leopards. Within this ongoing relationship, they envisioned this initiative as a mechanism for wider support to circulate.
Official X for Akita City Omoriyama Zoo: https://x.com/omoriyama_zoo/status/2009097730489242094?s=42
Overview of the Initiative
In collaboration with Akita City Omoriyama Zoo, the following are being implemented:
- Planning and production of animal-themed goods
- Sales within Akita City Omoriyama Zoo and via the company's EC brand (Lien Pawture)
- Returning a portion of sales to zoo operation costs
This creates points of contact for continuous involvement after the visit, in addition to the experience during the visit.
Features
1. Integrating Support into Purchasing Behavior
By incorporating support into the everyday action of buying products, continuous support is realized without the need for special decision-making.
2. Expansion of the Zoo Visit Experience
Providing the joy of 'being involved' through goods, not just 'viewing' animals. The design expands the experience value of the visit itself.
3. Contribution to Zoo Revitalization
Contributes to the sustainability of facility management by improving visitor satisfaction and creating new revenue opportunities.
4. Sustainable Support Model
Instead of one-time donations, a continuous flow of funds is established through product distribution.
5. Designing Touchpoints Between Online and Offline
By connecting the zoo experience with EC purchases, a non-transient, continuous relationship is realized.
Future Developments
Moving forward, the company will deepen its efforts based on the mechanism built through this initiative, looking toward developments that contribute to enhancing the experience value for visitors and the sustainable operation of the facility.
By integrally designing everything from planning and design to product development and sales, they aim to achieve both the enhancement of the visit experience and the creation of new revenue opportunities.
Comment
Ryoho Mitsudome, CEO of mooo-up Inc.
'I believe it is important for support not to be a special action, but to be a form that continues naturally in daily life. Through this initiative, I want to expand the state where someone's choices lead to a cycle that supports the environment of the animals.'
Company Profile
Company Name: mooo-up Inc.
Location: 14F Arca Central, 1-2-1 Kinshi, Sumida-ku, Tokyo
Website: https://mooo-up.com/
Business Description: Branding / Advertising design production, EC business (Lien Pawture operation), Media business (USME operation)
Contact: contact@lienpawture.com