From "Striving Through Fertility Treatment" to "Moving Forward While Finding Balance"
momo Inc. and the Woman Food Health Association are launching a new program this spring called "Gut-Brain Fertility Care" (Chonokatsu). This program builds upon their existing "Gut Fertility Care" (Choninkatsu) by integrating mental well-being support, aiming to help individuals manage the emotional and physical challenges of fertility treatment in a sustainable, balanced way.
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- 📰 Published: March 30, 2026 at 19:00
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momo Inc. (Toshima-ku, Tokyo) and the Woman Food Health Association (Nakagami-gun, Okinawa Prefecture) are planning to launch a new program this spring called "Gut-Brain Fertility Care" (Chonokatsu), which focuses on the connection between the gut and the brain. Their previous program, "Gut Fertility Care®" (Choninkatsu), which has had over 35,000 cumulative registrants*, has supported the "building of a physical foundation" through diet and lifestyle habits. This new "Gut-Brain Fertility Care" program adds a perspective that gently attends to one's "state of mind," proposing a form of fertility care that can be continued without strain. *As of March 2026.
■ Background: Fertility treatment where "even though you're doing everything right, it becomes painful"
"I'm trying so hard, but I'm not seeing results."
"Before I know it, I'm blaming myself."
We have received many such voices from people in the past.
Fertility treatment is a time when one must face not only physical condition but also emotional fluctuations. In fact, some studies suggest that approximately 40–60% of women undergoing fertility treatment may exhibit signs of depression or anxiety.
Furthermore, it has been pointed out that stress can affect the autonomic nervous system and hormonal balance, potentially leading to disruptions in sleep and lifestyle habits. Given this background, the importance of a perspective that treats the body and mind as a whole, rather than separating them, is increasing.
■ What is Gut-Brain Fertility Care?: Focusing on the "connection" between the gut and the mind
Gut-Brain Fertility Care is a conditioning program that focuses on the relationship between the gut and the brain, known as the "gut-brain axis."
For example:
- Getting a stomachache when nervous
- Bowel movements becoming irregular when stress continues
These experiences are considered examples of how the state of the brain affects the gut. On the other hand, the intestinal environment may also be related to functions involving mood and sleep, suggesting a relationship where the gut and the mind mutually influence each other.
Based on these findings, Gut-Brain Fertility Care aims to gently connect "conditioning from the gut" to "emotional fluctuations."
■ The Goal: A "state that can be continued without strain"
What Gut-Brain Fertility Care values is not the effort to "have to be positive."
Rather, we aim to help you reach a state where, through daily habits:
- You are less easily swayed by waves of mood and physical condition
- You can give yourself credit by saying, "I was able to do this much today"
- You can continue at a pace that is not forced
■ Program Features (Planned)
In addition to the existing Gut Fertility Care® initiatives, Gut-Brain Fertility Care will incorporate the following perspectives:
- Integrated support for diet/lifestyle habits and mental condition
- A flexible design that can be continued even on "days when physical condition fluctuates"
- Consideration for "brain fatigue," such as sleep and smartphone habits
- Visualization of changes in physical condition, mood, sleep, and bowel movements
- Accompaniment-style support by a team of experts
We value "finding a way to continue that suits you" rather than "doing things perfectly."
■ Future Developments
Moving forward, we will promote the creation of an environment where you can engage with peace of mind by:
- Organizing general knowledge regarding the intestinal environment and mental health
- Reflecting the latest research trends
- Strengthening cooperation with doctors and experts
Details of the program and the start of recruitment will be announced sequentially via our official LINE account and other channels.
■ Comment from Aki Kawazoe, Representative Director of the Woman Food Health Association
While facing fertility treatment, I have heard from so many people that they feel "swayed by the ups and downs of their emotions."
During a time when just managing your physical condition is difficult, continuing to push yourself by thinking, "I have to keep my spirits up," is a huge burden.
With Gut-Brain Fertility Care, we want to offer the option of "fertility care that moves forward while finding balance," rather than "striving through fertility treatment."
We hope to continue fostering support that allows you to move forward while accepting yourself, including your daily emotional fluctuations.
■ About momo Inc.
Company Overview
momo Inc.
6F, 2nd Onda Bldg., 2-47-6 Ikebukuro, Toshima-ku, Tokyo
Website: https://www.momooo.co.jp/pregnancy/
Joint Participation
Woman Food Health Association
*This service is not a medical practice; it is primarily focused on lifestyle improvement and nutritional guidance.
*Notes/Sources
Domar AD et al. Psychological stress and infertility
https://pubmed.ncbi.nlm.nih.gov/8515979/
Cryan JF, Dinan TG. Mind-altering microorganisms: the impact of the gut microbiota on brain and behaviour
https://www.nature.com/articles/nrn3346
Chrousos GP. Stress and disorders of the stress system
https://www.nature.com/articles/nrendo.2009.106
【Inquiries regarding this matter】
momo Inc.: Public Relations
Mail: info@momooo.co.jp
■ Background: Fertility treatment where "even though you're doing everything right, it becomes painful"
"I'm trying so hard, but I'm not seeing results."
"Before I know it, I'm blaming myself."
We have received many such voices from people in the past.
Fertility treatment is a time when one must face not only physical condition but also emotional fluctuations. In fact, some studies suggest that approximately 40–60% of women undergoing fertility treatment may exhibit signs of depression or anxiety.
Furthermore, it has been pointed out that stress can affect the autonomic nervous system and hormonal balance, potentially leading to disruptions in sleep and lifestyle habits. Given this background, the importance of a perspective that treats the body and mind as a whole, rather than separating them, is increasing.
■ What is Gut-Brain Fertility Care?: Focusing on the "connection" between the gut and the mind
Gut-Brain Fertility Care is a conditioning program that focuses on the relationship between the gut and the brain, known as the "gut-brain axis."
For example:
- Getting a stomachache when nervous
- Bowel movements becoming irregular when stress continues
These experiences are considered examples of how the state of the brain affects the gut. On the other hand, the intestinal environment may also be related to functions involving mood and sleep, suggesting a relationship where the gut and the mind mutually influence each other.
Based on these findings, Gut-Brain Fertility Care aims to gently connect "conditioning from the gut" to "emotional fluctuations."
■ The Goal: A "state that can be continued without strain"
What Gut-Brain Fertility Care values is not the effort to "have to be positive."
Rather, we aim to help you reach a state where, through daily habits:
- You are less easily swayed by waves of mood and physical condition
- You can give yourself credit by saying, "I was able to do this much today"
- You can continue at a pace that is not forced
■ Program Features (Planned)
In addition to the existing Gut Fertility Care® initiatives, Gut-Brain Fertility Care will incorporate the following perspectives:
- Integrated support for diet/lifestyle habits and mental condition
- A flexible design that can be continued even on "days when physical condition fluctuates"
- Consideration for "brain fatigue," such as sleep and smartphone habits
- Visualization of changes in physical condition, mood, sleep, and bowel movements
- Accompaniment-style support by a team of experts
We value "finding a way to continue that suits you" rather than "doing things perfectly."
■ Future Developments
Moving forward, we will promote the creation of an environment where you can engage with peace of mind by:
- Organizing general knowledge regarding the intestinal environment and mental health
- Reflecting the latest research trends
- Strengthening cooperation with doctors and experts
Details of the program and the start of recruitment will be announced sequentially via our official LINE account and other channels.
■ Comment from Aki Kawazoe, Representative Director of the Woman Food Health Association
While facing fertility treatment, I have heard from so many people that they feel "swayed by the ups and downs of their emotions."
During a time when just managing your physical condition is difficult, continuing to push yourself by thinking, "I have to keep my spirits up," is a huge burden.
With Gut-Brain Fertility Care, we want to offer the option of "fertility care that moves forward while finding balance," rather than "striving through fertility treatment."
We hope to continue fostering support that allows you to move forward while accepting yourself, including your daily emotional fluctuations.
■ About momo Inc.
Company Overview
momo Inc.
6F, 2nd Onda Bldg., 2-47-6 Ikebukuro, Toshima-ku, Tokyo
Website: https://www.momooo.co.jp/pregnancy/
Joint Participation
Woman Food Health Association
*This service is not a medical practice; it is primarily focused on lifestyle improvement and nutritional guidance.
*Notes/Sources
Domar AD et al. Psychological stress and infertility
https://pubmed.ncbi.nlm.nih.gov/8515979/
Cryan JF, Dinan TG. Mind-altering microorganisms: the impact of the gut microbiota on brain and behaviour
https://www.nature.com/articles/nrn3346
Chrousos GP. Stress and disorders of the stress system
https://www.nature.com/articles/nrendo.2009.106
【Inquiries regarding this matter】
momo Inc.: Public Relations
Mail: info@momooo.co.jp