"Persistent Trying to Conceive" Shifts to "Moving Forward While Regulating"
New 'Gut-Brain Wellness' program launches this spring, focusing on the connection between the gut and the mind.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 09:16 (394h 20m after Collected)
momo Inc. (Tokyo, Toshima Ward) and the General Incorporated Association Woman Food Health Association (Okinawa Prefecture, Nakagami District) are planning to launch a new program called "Gut-Brain Wellness (Chonou-katsu)" this spring, which focuses on the connection between the gut and the brain. The "Gut Fertility®" program, which has had over 35,000 cumulative registrations*, has supported building a "foundation for the body" through diet and lifestyle habits. This new "Gut-Brain Wellness" program adds a perspective that gently supports the "state of the mind" to this foundation, proposing a form of trying to conceive that can be continued without strain. *As of March 2026.
■ Background: Trying to Conceive That Becomes Painful Despite Efforts
"I'm trying hard, but I'm not seeing results."
"I find myself blaming myself."
We have received many such comments from people.
Trying to conceive is a time that requires facing not only physical condition but also emotional fluctuations.
In fact, some research suggests that approximately 40-60% of women undergoing fertility treatment may show signs of depression or anxiety.
Furthermore, stress can potentially affect the autonomic nervous system and hormonal balance, and it has been pointed out that it can lead to disruptions in sleep and lifestyle habits.
Against this backdrop, the importance of a perspective that addresses the body and mind holistically, without separating them, is increasing.
■ What is Gut-Brain Wellness: Focusing on the "Connection" Between Gut and Mind
Gut-Brain Wellness is a conditioning program that focuses on the relationship between the gut and the brain, known as "gut-brain correlation."
For example,
Getting an upset stomach when nervous
Bowel movements becoming irregular during prolonged stress
These experiences are considered examples of how the state of the brain affects the gut.
On the other hand, the gut environment may also be related to functions that affect mood and sleep,
suggesting a reciprocal relationship between the gut and the mind.
Based on these insights, Gut-Brain Wellness aims to gently connect "regulating from the gut" with "emotional fluctuations."
■ Aiming for a "Sustainable State Without Strain"
Gut-Brain Wellness does not emphasize trying hard to be "positive."
Rather, it aims to cultivate a state where:
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One is less swayed by fluctuations in mood and physical condition.
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One can give oneself credit for what has been achieved, such as "I managed to do this much today."
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One can continue at a sustainable pace without strain.
We aim to foster such a state through daily accumulation.
■ Program Features (Planned)
In addition to the existing efforts of Gut Fertility®, Gut-Brain Wellness will incorporate the following perspectives:
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Integrated support for diet, lifestyle habits, and mental condition.
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Continuation even on days when physical condition fluctuates.
FAQ
What is "Gut-Brain Wellness (Chonou-katsu)"?
"Gut-Brain Wellness (Chonou-katsu)" is a new conditioning program that focuses on the connection between the gut and the brain, known as 'gut-brain correlation'. It aims to support both physical and mental well-being during the process of trying to conceive.
Why is this new program being launched?
The program is launched in response to the emotional and psychological challenges many women face while trying to conceive, even when they are making efforts. It recognizes that stress and emotional fluctuations can impact fertility and aims to provide a more holistic approach.
How does "Gut-Brain Wellness" differ from previous programs like "Gut Fertility®"?
While "Gut Fertility®" focused on building a 'foundation for the body' through diet and lifestyle, "Gut-Brain Wellness" adds a perspective that gently supports the 'state of the mind'. It integrates mental conditioning with physical health support.
What is the main goal of the "Gut-Brain Wellness" program?
The main goal is to help individuals achieve a state where they can continue trying to conceive without excessive strain. This includes becoming less swayed by mood swings, being able to acknowledge their progress, and maintaining a sustainable pace.
Who is this program intended for?
This program is intended for individuals who are trying to conceive and are looking for a supportive approach that addresses both their physical and mental well-being, especially those who have experienced emotional difficulties or stress during their fertility journey.