From 'Enduring Fertility Struggles' to 'Progressing While Harmonizing': A New Approach to Fertility
Momo Inc. and the Woman Food Health Association are launching 'Cho-No-Katsu', a new fertility program focusing on the gut-brain axis, integrating physical and mental care to support a sustainable fertility journey.
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- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 13:02 (542h 6m after Collected)
Momo Inc. (Toshima-ku, Tokyo) and the Woman Food Health Association (Nakagami-gun, Okinawa) are planning to launch a new program this spring called 'Cho-No-Katsu' (Gut-Brain-Fertility), which focuses on the connection between the gut and the brain. The existing 'Cho-Ninkatsu' program, which has over 35,000 registered users cumulatively, has supported the 'building of a physical foundation' through diet and lifestyle habits. The new 'Cho-No-Katsu' adds a perspective that gently addresses 'mental states,' proposing a form of fertility journey that can be sustained without undue stress. *As of March 2026.
## Background of the Launch: 'Doing Everything Right, Yet Feeling Overwhelmed'
'I am trying so hard, but getting no results.'
'Before I know it, I am blaming myself.'
We have received many such voices from individuals so far.
A fertility journey is a time to face not only physical conditions but also emotional fluctuations. In fact, studies suggest that approximately 40% to 60% of women undergoing fertility treatments may exhibit depressive or anxious tendencies.
Furthermore, it has been pointed out that stress can affect the autonomic nervous system and hormone balance, leading to disrupted sleep and lifestyle habits.
Given this background, the importance of a perspective that holisticially harmonizes the body and mind without separating them is increasing.
## What is Cho-No-Katsu: Focusing on the 'Connection' Between the Gut and the Mind
Cho-No-Katsu is a conditioning program focusing on the relationship between the gut and the brain, known as the 'gut-brain axis.'
For example:
Your stomach hurts when you are nervous.
When stress continues, bowel movements tend to become irregular.
These experiences are considered examples of the brain's state affecting the gut.
Conversely, the intestinal environment may also be related to functions involving mood and sleep, suggesting a relationship where the gut and the mind mutually influence each other.
Based on these findings, Cho-No-Katsu aims to gently connect 'harmonizing from the gut' to 'emotional fluctuations.'
## The Goal is a 'State That Can Be Maintained Without Undue Stress'
What Cho-No-Katsu values is not forcing oneself to 'always stay positive.'
Rather, it aims for a state where:
- You are less swayed by waves of mood and physical condition.
- You can validate yourself, saying, 'I managed to do this much today.'
- You can continue at a comfortable, unstrained pace.
We aim to cultivate such a state through the accumulation of daily practices.
## Program Features (Planned)
In Cho-No-Katsu, in addition to the previous Cho-Ninkatsu initiatives, we plan to incorporate the following perspectives:
- Integrated support for diet/lifestyle habits and mental conditioning.
- Helping you continue even on 'days when physical condition fluctuates.'
## Background of the Launch: 'Doing Everything Right, Yet Feeling Overwhelmed'
'I am trying so hard, but getting no results.'
'Before I know it, I am blaming myself.'
We have received many such voices from individuals so far.
A fertility journey is a time to face not only physical conditions but also emotional fluctuations. In fact, studies suggest that approximately 40% to 60% of women undergoing fertility treatments may exhibit depressive or anxious tendencies.
Furthermore, it has been pointed out that stress can affect the autonomic nervous system and hormone balance, leading to disrupted sleep and lifestyle habits.
Given this background, the importance of a perspective that holisticially harmonizes the body and mind without separating them is increasing.
## What is Cho-No-Katsu: Focusing on the 'Connection' Between the Gut and the Mind
Cho-No-Katsu is a conditioning program focusing on the relationship between the gut and the brain, known as the 'gut-brain axis.'
For example:
Your stomach hurts when you are nervous.
When stress continues, bowel movements tend to become irregular.
These experiences are considered examples of the brain's state affecting the gut.
Conversely, the intestinal environment may also be related to functions involving mood and sleep, suggesting a relationship where the gut and the mind mutually influence each other.
Based on these findings, Cho-No-Katsu aims to gently connect 'harmonizing from the gut' to 'emotional fluctuations.'
## The Goal is a 'State That Can Be Maintained Without Undue Stress'
What Cho-No-Katsu values is not forcing oneself to 'always stay positive.'
Rather, it aims for a state where:
- You are less swayed by waves of mood and physical condition.
- You can validate yourself, saying, 'I managed to do this much today.'
- You can continue at a comfortable, unstrained pace.
We aim to cultivate such a state through the accumulation of daily practices.
## Program Features (Planned)
In Cho-No-Katsu, in addition to the previous Cho-Ninkatsu initiatives, we plan to incorporate the following perspectives:
- Integrated support for diet/lifestyle habits and mental conditioning.
- Helping you continue even on 'days when physical condition fluctuates.'