MomentumStudio Inc. Begins Handling Tie-up Advertisements for Two Media Outlets Targeting Inbound Visitors to Japan
MomentumStudio Inc. has launched tie-up advertising services for two key media targeting inbound tourists and affluent foreign residents in Japan. This initiative offers advertising slots in a leading Chinese-language guidebook and an English dining magazine, aiming to connect businesses with high-spending international visitors and residents.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 22:39
- 🔍 Collected: April 29, 2026 at 14:01
- 🤖 AI Analyzed: April 29, 2026 at 14:03 (1 min after Collected)
MomentumStudio Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Koichi Koyanagi) has announced the commencement of handling tie-up advertisements for two media outlets targeting inbound foreign visitors to Japan and affluent foreign residents in Japan.
They are simultaneously launching sales of tie-up advertisement (article advertisement) slots for companies in both the Chinese-speaking world's No. 1 class inbound guidebook, "Keihan Koryaku Kanzen Seiha" (Conquering Kyoto & Osaka), and "WINING & DINING in TOKYO + KANSAI," an English-language dining magazine for affluent foreign residents in Japan.
Responding to the Japanese government's goal of "60 million visitors by 2030" and policies to attract "high-spending" consumer segments, they will reach key target markets of the US, Australia, and Taiwan through a cross-media approach integrating print, digital, apps, and social media.
Service website: https://momentumstudio-jp.com/
"WINING & DINING in TOKYO + KANSAI" material download: https://momentumstudio-jp.com/culture-ai/base05
"Keihan Koryaku Kanzen Seiha" material download: https://momentumstudio-jp.com/culture-ai/base06
Background of service launch:
[1] Inbound tourism is entering a "record high → even higher record" phase.
In fiscal year 2025, the number of foreign visitors to Japan reached a record high of 42.68 million (115% year-on-year). Industry forecasts predict approximately 50 million visitors in fiscal year 2026 (157% compared to 2019), indicating a continuous expansion in both quantity and quality towards the government's target of 60 million by 2030.
[2] By country, the growth from "US, Australia, and Taiwan" is particularly prominent.
Looking at the number of visitors by country compared to 2019 (January-December), the growth rate is clearly dichotomous.
USA: 192% (Top growth rate / Highest spending per capita / Significant yen depreciation effect)
Australia: 170% (2nd highest growth rate / Long stays, high spending)
Taiwan: 138% (Pro-Japanese country / High repeat visitor rate / Concentration in Kansai)
Hong Kong: 109% (Chinese Traditional character sphere / Same market as Taiwan)
China: 94% (Delayed recovery)
*Source: Quoted and organized from TMJ Agency / Daily Information NY "2026 Inbound Promotion Proposal" based on various public statistics of foreign visitors to Japan (compared to the same period in 2019, Jan-Dec).
The Japanese government is strongly promoting measures to increase "high-spending" consumer segments. Due to the weak yen, the US, Australia, which have high travel expenditures per person, and Taiwan, which is pro-Japanese and shows stable growth, are becoming the most important common targets for the industry.
[3] The key to attracting customers is media contact during "pre-trip" and "in-trip" phases.
Inbound promotion is divided into four phases: "pre-pre-trip / pre-trip / in-trip / post-trip." However, actual purchasing and visiting behaviors are influenced by the "pre-trip" (3 months before to the day before travel) and "in-trip" (during travel) phases. The typical media used in these two phases are guidebooks, restaurant guides, social media, and local free papers—in other words, practical cross-media platforms combining print and digital.
[4] Furthermore, "3.956 million foreign residents in Japan" form a huge secondary market.
In addition to inbound visitors, the 3.956 million foreign residents in Japan (June 2025 / record high) cannot be ignored. While their number is 1/10th of inbound visitors, considering their annual stay (approx. 350 days), their economic impact on Japan is estimated to be about three times that of inbound tourism. Particularly, foreign businessmen working for embassies and foreign-affiliated companies (annual income 11-20 million yen / 10-20+ meals out per month) are top-tier customers for dining, retail, and accommodation.
[5] Commencing handling of two media satisfying all these strategic requirements.
"US, Australia, Taiwan" × "pre-trip, in-trip" × "practical cross-media" — media that simultaneously satisfy these three conditions are limited. This time, our company has partnered with:
"Mook Publishing (MOOK Inc.)", which publishes the No. 1 class inbound guidebook series in the Chinese-speaking world (Sales agent: TMJ Agency Inc.), and
"Business World Inc.", an English media pioneer with approximately 50 years of experience (in cooperation with Daily Information NY based in Brooklyn, USA),
and will begin handling tie-up advertisement (article advertisement) slots for both media.
[MEDIA 01] Keihan Koryaku Kanzen Seiha (Traditional Chinese / Inbound Travel Guidebook)
The representative series "Kanzen Seiha" from Mook Publishing Co., Ltd. (MOOK Inc.), the first publishing group in the Chinese-speaking world to base its publishing philosophy on "magazines (MOOK)" and the largest travel book publisher in Taiwan. Annual ranking in the travel genre of "Kingstone," Taiwan's largest online bookstore.
They are simultaneously launching sales of tie-up advertisement (article advertisement) slots for companies in both the Chinese-speaking world's No. 1 class inbound guidebook, "Keihan Koryaku Kanzen Seiha" (Conquering Kyoto & Osaka), and "WINING & DINING in TOKYO + KANSAI," an English-language dining magazine for affluent foreign residents in Japan.
Responding to the Japanese government's goal of "60 million visitors by 2030" and policies to attract "high-spending" consumer segments, they will reach key target markets of the US, Australia, and Taiwan through a cross-media approach integrating print, digital, apps, and social media.
Service website: https://momentumstudio-jp.com/
"WINING & DINING in TOKYO + KANSAI" material download: https://momentumstudio-jp.com/culture-ai/base05
"Keihan Koryaku Kanzen Seiha" material download: https://momentumstudio-jp.com/culture-ai/base06
Background of service launch:
[1] Inbound tourism is entering a "record high → even higher record" phase.
In fiscal year 2025, the number of foreign visitors to Japan reached a record high of 42.68 million (115% year-on-year). Industry forecasts predict approximately 50 million visitors in fiscal year 2026 (157% compared to 2019), indicating a continuous expansion in both quantity and quality towards the government's target of 60 million by 2030.
[2] By country, the growth from "US, Australia, and Taiwan" is particularly prominent.
Looking at the number of visitors by country compared to 2019 (January-December), the growth rate is clearly dichotomous.
USA: 192% (Top growth rate / Highest spending per capita / Significant yen depreciation effect)
Australia: 170% (2nd highest growth rate / Long stays, high spending)
Taiwan: 138% (Pro-Japanese country / High repeat visitor rate / Concentration in Kansai)
Hong Kong: 109% (Chinese Traditional character sphere / Same market as Taiwan)
China: 94% (Delayed recovery)
*Source: Quoted and organized from TMJ Agency / Daily Information NY "2026 Inbound Promotion Proposal" based on various public statistics of foreign visitors to Japan (compared to the same period in 2019, Jan-Dec).
The Japanese government is strongly promoting measures to increase "high-spending" consumer segments. Due to the weak yen, the US, Australia, which have high travel expenditures per person, and Taiwan, which is pro-Japanese and shows stable growth, are becoming the most important common targets for the industry.
[3] The key to attracting customers is media contact during "pre-trip" and "in-trip" phases.
Inbound promotion is divided into four phases: "pre-pre-trip / pre-trip / in-trip / post-trip." However, actual purchasing and visiting behaviors are influenced by the "pre-trip" (3 months before to the day before travel) and "in-trip" (during travel) phases. The typical media used in these two phases are guidebooks, restaurant guides, social media, and local free papers—in other words, practical cross-media platforms combining print and digital.
[4] Furthermore, "3.956 million foreign residents in Japan" form a huge secondary market.
In addition to inbound visitors, the 3.956 million foreign residents in Japan (June 2025 / record high) cannot be ignored. While their number is 1/10th of inbound visitors, considering their annual stay (approx. 350 days), their economic impact on Japan is estimated to be about three times that of inbound tourism. Particularly, foreign businessmen working for embassies and foreign-affiliated companies (annual income 11-20 million yen / 10-20+ meals out per month) are top-tier customers for dining, retail, and accommodation.
[5] Commencing handling of two media satisfying all these strategic requirements.
"US, Australia, Taiwan" × "pre-trip, in-trip" × "practical cross-media" — media that simultaneously satisfy these three conditions are limited. This time, our company has partnered with:
"Mook Publishing (MOOK Inc.)", which publishes the No. 1 class inbound guidebook series in the Chinese-speaking world (Sales agent: TMJ Agency Inc.), and
"Business World Inc.", an English media pioneer with approximately 50 years of experience (in cooperation with Daily Information NY based in Brooklyn, USA),
and will begin handling tie-up advertisement (article advertisement) slots for both media.
[MEDIA 01] Keihan Koryaku Kanzen Seiha (Traditional Chinese / Inbound Travel Guidebook)
The representative series "Kanzen Seiha" from Mook Publishing Co., Ltd. (MOOK Inc.), the first publishing group in the Chinese-speaking world to base its publishing philosophy on "magazines (MOOK)" and the largest travel book publisher in Taiwan. Annual ranking in the travel genre of "Kingstone," Taiwan's largest online bookstore.