What is the primary purpose of MomentumStudio Inc.'s new global marketing business, the "BBFL (J+B) PROJECT"?

The BBFL (J+B) PROJECT aims to fully launch global marketing support for Japanese companies, assisting them in expanding into overseas markets by collaborating with local partners in Brooklyn, New York.

What are the main challenges Japanese companies face when considering international expansion, as mentioned in the article?

Japanese companies often hesitate to expand internationally due to perceived high risks, a lack of sales experience and uncertainty about where to begin, and the absence of a controllable base in the local market.

How does MomentumStudio Inc. plan to mitigate risks for Japanese companies entering overseas markets?

MomentumStudio Inc. provides end-to-end support, including test marketing with minimized risks, by leveraging its expertise and partnering with a local entity that has a showroom in Brooklyn, New York.

What is the significance of Brooklyn, New York, in the context of the "BBFL (J+B) PROJECT"?

Brooklyn, New York, is highlighted as a global trendsetting hub, and MomentumStudio Inc. has established a partnership with a local entity there to facilitate the overseas expansion of Japanese companies.

When was the showroom that serves as a part of the "BBFL (J+B) PROJECT" initially opened?

The showroom, which functions as a new type of space to exhibit and sell excellent products from Japan and Brooklyn, was opened in September 2014.

MomentumStudio Inc. Launches Full-Scale Global Marketing Support for Japanese Companies Based in Brooklyn, New York

Published Mar 28, 2026 9:32 PM ・ Updated Jun 14, 2026 8:15 PM ・ 6 min read ・ Source: PR Times

MomentumStudio is fully launching its global marketing support services for Japanese companies, based in Brooklyn, New York.

MomentumStudio Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Koichi Koyanagi; hereinafter referred to as "the Company") is fully launching its global marketing business "BBFL (J+B) PROJECT" to support Japanese companies in expanding into overseas markets, in collaboration with local partners in Brooklyn, New York. Service Site: https://momentumstudio-jp.com/culture-ai/knowledge03

Background of Business Development While Japan has many excellent products and brands that are competitive globally, many companies are hesitant to expand internationally due to challenges such as "interest in overseas expansion but high risks," "lack of sales experience and uncertainty about where to start," and "no controllable base in the local market." With the mission of "spreading good services to the world and making the world 1% better," the Company has established a system to comprehensively support the overseas expansion of Japanese companies by leveraging its expertise cultivated in domestic BtoB sales and marketing support. Through a partnership with a local partner who has a showroom in Brooklyn, New York – a global trendsetting hub – we provide end-to-end support, from test marketing with minimized risks to full-scale sales channel development. ■ What is "BBFL (J+B) PROJECT"? BBFL (J+B) PROJECT is a project based in Brooklyn that connects Japan and the US, developing and disseminating cutting-edge values and products to the world through various collaborations and test marketing. Opened in September 2014 as a new type of showroom to exhibit and sell excellent products from Japan and Brooklyn. It was launched in response to the needs of small and medium-sized enterprises and local governments who wanted to "test long-term market viability in New York," "lack overseas sales experience and are unsure how to enter the US market," or "want to promote Japanese traditional industries overseas." Currently, it is recognized not only by Americans interested in Japanese culture but also as a gathering place for many designers and artists in Brooklyn, with a track record of exhibiting and selling approximately 200 Japanese products. ■ Showroom Location: Park Slope, Brooklyn Park Slope, where the showroom is located, is an area west of Prospect Park, Brooklyn's largest park. ・Convenient access, approximately 40 minutes by subway to Midtown Manhattan.

・An upper-middle-class area with a population of 65,047, an average age of 34.4, and an average annual income of $96,532 (approximately 10 million yen).

・A highly educated professional demographic with a strong awareness of environmental issues (eco-consciousness).

・A trendy area with a concentration of stylish restaurants, cafes, and bars...

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Source: PR Times
Category: News

MomentumStudio Inc. Launches Full-Scale Global Marketing Support for Japanese Companies Based in Brooklyn, New York

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