Former Firefighter Aims to Reform Japan's Roblox Creation Market. modegination Inc. Declares Goal to Become "Japan's Most Affordable, High-Quality Roblox Creation Studio"

modegination Inc. (Headquarters: Tokyo, Representative Director: Shogo Ebata) hereby declares its aim to become "Japan's most affordable, high-quality Roblox creation studio."

We have fully strengthened our production system to support the creation of games and experiences on Roblox for corporations, local governments, and IP holders. We will provide end-to-end support from planning and design to 3D asset production, world building, script implementation, and post-launch operational improvements, thereby supporting the utilization of Roblox by Japanese companies.

Our company is a 3D creative enterprise founded by a former Tokyo Fire Department firefighter. Drawing on his experience supporting communities and people in the field as a firefighter, he is now engaged in creating new forms of communication that connect companies, regions, and users through 3D creativity.

With the concept "Turning imagination into reality," we have created new forms of communication through 3D content production, metaverse production, XR content production, and video production.

Currently, we have multiple Roblox production projects underway, including those related to local governments and the entertainment sector. Specific project details will be announced sequentially according to their respective launch timings.

Roblox is an online platform where users can experience and create games and virtual spaces. In recent years, its use has expanded into areas such as engaging with younger generations, brand experiences, education, and regional promotion.

Furthermore, the importance of experiential communication through games and virtual spaces is increasing for user demographics, primarily Gen Z and Gen Alpha, who are difficult to reach through traditional advertising and social media alone. Within this context, Roblox is gaining attention as a means for companies and local governments to connect with users in new ways.

In Japan, while interest in Roblox utilization is growing, many companies and local governments are hesitant to adopt it due to hurdles in production know-how, development systems, and operational aspects.

Roblox is used by hundreds of millions worldwide and is attracting attention as a new touchpoint for Gen Z and Gen Alpha. However, in Japan, the lack of production companies and creators, and the complexity of the production flow, have led many companies to abandon entry.

We want to change this situation.

Leveraging our production know-how cultivated in 3D production, game development, and video production, we will proceed with planning, asset production, game system development, and post-launch operational improvements for Roblox, in collaboration with our network of in-house and external creators. This will support the utilization of Roblox tailored to each company's objectives.

We aim to make Roblox a platform accessible not just to large corporations, but to small and medium-sized enterprises, startups, local governments, and IP holders alike.

To achieve this, we are optimizing production processes, strengthening our 3D production system, and standardizing development workflows to build a Roblox production system that is easy for companies and local governments to adopt.

Our mission is to express corporate worlds and create experiences that users will want to revisit time and again.

Our Four Business Areas

modegination Inc. focuses on Roblox production, combined with creative production in the 3D, XR, and video domains.

Our Four Business Areas

1. Roblox Production

We provide one-stop production of games and experiences on Roblox, from planning and design, world building, 3D asset production, script implementation, to post-launch operational improvements.

We support Roblox utilization tailored to objectives such as corporate brand experiences, regional promotion for local governments, and fan content for IP and celebrities.

2. XR (VR/MR) Content Production

We provide integrated production from planning to development of immersive content utilizing VR and MR.

We deliver information and worlds that cannot be fully conveyed in physical spaces as three-dimensional, intuitive experiences for exhibitions, training, promotions, and experiential events.

3. 3D Production

We produce high-quality 3D assets that embody the worlds of companies and regions, including characters, avatars, spaces, buildings, and props.

We provide 3D creativity for various purposes such as Roblox and XR content, videos, and promotional measures.

4. Video (Live-Action/CG/VFX) Production

We provide total production of videos that convey the appeal of brand worlds and services, from live-action shooting to CG, VFX, and editing.

We support information dissemination through video expressions tailored to objectives such as corporate introductions, promotional videos, videos for social media, and event videos.

Comment from Representative Director Shogo Ebata

During my time at the Tokyo Fire Department, I was involved in work that protected people's lives and communities. Now, I have changed fields and am challenging myself to connect people, companies, and regions in the new domains of 3D creativity and Roblox.

Roblox is not just a game; it is a next-generation communication platform with immense potential for corporate marketing, recruitment, education, and regional revitalization. However, the current high production costs make it a challenging market for many companies.

Based on the knowledge gained from our multiple ongoing production projects, we aim to establish a production system that makes it easier for companies and local governments to utilize Roblox, and to increase the number of utilization cases in Japan.

Future Outlook

We will continue to support corporations, local governments, and IP holders in utilizing Roblox for brand experiences, regional promotion, education and recruitment initiatives, and fan community building.

Moving forward, we will strengthen our production and operational systems so that Roblox production is not just a one-off game development, but can be utilized as a new digital space where companies and regions can continuously engage with users.

Specifically, we plan to develop projects that leverage Roblox's interactivity, such as branding initiatives that express corporate brand worlds on Roblox, experiential content for regional tourism, education, and revitalization by local governments, and game concepts that expand fan communities for IP and celebrities.

We want to make Roblox a place for new communication where companies and users connect long-term, rather than just a venue for temporary buzz.

Our future vision at modegination Inc. is to deliver the option of Roblox to those who have found entry difficult due to cost or know-how, including small and medium-sized enterprises, startups, local governments, and IP holders.

And to contribute to the growth of the overall market by increasing successful cases of Roblox utilization in Japan.

We are accepting consultations from companies, local governments, and IP holders considering Roblox utilization.

Making the Japanese Roblox market more accessible and easier to challenge.

modegination Inc. will continue to create new value that connects companies, regions, and users through the power of 3D creativity.

For inquiries regarding the content of this release, please contact us at the following:

[Contact Information]

modegination Inc. Public Relations

E-mail: info@modegination.com

[About modegination Inc.]

modegination Inc. offers end-to-end services from planning to production and operation for Roblox creation.

We provide high-quality Roblox studios at the industry's lowest prices.

Company Name: modegination Inc. Representative: Representative Director Shogo Ebata Business Activities: Roblox production, 3D content production URL: https://modegination.com