Transforming Offline Measures from 'Intuition' to 'Data' ~ NTT West Group's KOKOKU TSUSHINSHA Adopts 'Waredoko' to Support Advanced Integrated Marketing
NTT West Group's KOKOKU TSUSHINSHA has adopted "Waredoko," an effectiveness measurement service for offline initiatives. This aims to visualize data from offline advertising, which has often relied on intuition, and to advance integrated marketing strategies with online efforts.
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- 📰 Published: May 12, 2026 at 20:55
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frame and surface Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Masaaki Shoji; hereinafter FAS) and miraNEX Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Satoshi Nakamura; hereinafter miraNEX *system development 담당) are pleased to announce that they have concluded a license agreement with KOKOKU TSUSHINSHA Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture; President and Representative Director: Ken Uyama), a member of the NTT West Group, for "Waredoko," a service that enables the measurement of the effectiveness of offline measures, including print media.
■ Background
In the field of advertising and promotion, the advancement of digital measures has led to sophisticated visualization of user behavior and data analysis. However, for offline measures such as flyers, direct mail, and transit advertising, effectiveness measurement remains difficult, and decisions often rely on "intuition" and "experience."
As a result, data from online and offline channels are fragmented, making it challenging to optimize marketing as a whole.
Against this backdrop, FAS provides "Waredoko" to acquire response data from offline measures, enabling the verification and improvement of overall marketing strategies.
■ Initiatives
"Waredoko" is a service that enables the acquisition of response data from offline measures, which has been difficult to visualize, by attaching QR codes to print media, thereby allowing for the verification and improvement of overall marketing strategies.
Through this initiative, KOKOKU TSUSHINSHA will be able to provide value such as:
・Advanced effectiveness measurement in integrated promotions, including print media
・Cross-channel data analysis spanning online and offline
・Strengthening quantitative backing for client proposals
This will enable the establishment of a consistent PDCA cycle that includes offline measures, leading to the formulation and execution of more precise marketing strategies.
FAS will continue to promote data utilization in corporate marketing activities through "Waredoko" and support the realization of more effective promotions.
■ About "Waredoko"
"Waredoko" is a response effect visualization tool that enables web誘導 (web guidance) and the acquisition of response data by attaching QR codes to print media. It is provided by frame and surface Inc. (FAS) and miraNEX is responsible for its development and operation.
It supports flyers, direct mail, business cards, posters, etc., and by analyzing where and when QR codes are read, it allows for understanding the "reach of information" in print media promotions, similar to digital channels.
There is no need for complex settings or dashboard construction like in Google Analytics. From the moment a QR code is placed, you can immediately know in which region, at what timing, and via what medium it was read.
https://fas.co.jp/waredoco/
■ About KOKOKU TSUSHINSHA Inc.
KOKOKU TSUSHINSHA Inc., a member of the NTT West Group, is a company that consistently handles advertising and promotion from planning and production to implementation. It specializes in communication design tailored to client needs and provides cross-channel promotion support for both online and offline. In recent years, it has also focused on advancing marketing measures based on data utilization, striving for more precise proposals and outcome creation.
・Company Name: KOKOKU TSUSHINSHA Inc.
・Location: NTT Credo Motomachi Building 12F, 6-78 Motomachi, Naka-ku, Hiroshima City 730-0011
・Representative: Ken Uyama, President and Representative Director
・Business Activities: Utility pole advertising, transit advertising, outdoor advertising, mass media advertising (TV, radio, newspapers, magazines, etc.), web advertising and website creation, sales promotion, sales staff support, planning and operation of events and exhibitions, operation of NTT Credo Hall (Naka-ku, Hiroshima City), video distribution, sound and lighting for hotels, planning and construction of commercial spaces.
・URL: https://www.cocots.jp
■ Company Overview
frame and surface Inc.
・Location: Yokohama Landmark Plaza 5F, 2-2-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture
・Representative Director: Masaaki Shoji
・URL: https://fas.co.jp
miraNEX Inc.
・Location: Mizunobu Building 7F, 1-11-1 Kitasaichi, Nishi-ku, Yokohama City, Kanagawa Prefecture
・Representative Director: Satoshi Nakamura
■ Background
In the field of advertising and promotion, the advancement of digital measures has led to sophisticated visualization of user behavior and data analysis. However, for offline measures such as flyers, direct mail, and transit advertising, effectiveness measurement remains difficult, and decisions often rely on "intuition" and "experience."
As a result, data from online and offline channels are fragmented, making it challenging to optimize marketing as a whole.
Against this backdrop, FAS provides "Waredoko" to acquire response data from offline measures, enabling the verification and improvement of overall marketing strategies.
■ Initiatives
"Waredoko" is a service that enables the acquisition of response data from offline measures, which has been difficult to visualize, by attaching QR codes to print media, thereby allowing for the verification and improvement of overall marketing strategies.
Through this initiative, KOKOKU TSUSHINSHA will be able to provide value such as:
・Advanced effectiveness measurement in integrated promotions, including print media
・Cross-channel data analysis spanning online and offline
・Strengthening quantitative backing for client proposals
This will enable the establishment of a consistent PDCA cycle that includes offline measures, leading to the formulation and execution of more precise marketing strategies.
FAS will continue to promote data utilization in corporate marketing activities through "Waredoko" and support the realization of more effective promotions.
■ About "Waredoko"
"Waredoko" is a response effect visualization tool that enables web誘導 (web guidance) and the acquisition of response data by attaching QR codes to print media. It is provided by frame and surface Inc. (FAS) and miraNEX is responsible for its development and operation.
It supports flyers, direct mail, business cards, posters, etc., and by analyzing where and when QR codes are read, it allows for understanding the "reach of information" in print media promotions, similar to digital channels.
There is no need for complex settings or dashboard construction like in Google Analytics. From the moment a QR code is placed, you can immediately know in which region, at what timing, and via what medium it was read.
https://fas.co.jp/waredoco/
■ About KOKOKU TSUSHINSHA Inc.
KOKOKU TSUSHINSHA Inc., a member of the NTT West Group, is a company that consistently handles advertising and promotion from planning and production to implementation. It specializes in communication design tailored to client needs and provides cross-channel promotion support for both online and offline. In recent years, it has also focused on advancing marketing measures based on data utilization, striving for more precise proposals and outcome creation.
・Company Name: KOKOKU TSUSHINSHA Inc.
・Location: NTT Credo Motomachi Building 12F, 6-78 Motomachi, Naka-ku, Hiroshima City 730-0011
・Representative: Ken Uyama, President and Representative Director
・Business Activities: Utility pole advertising, transit advertising, outdoor advertising, mass media advertising (TV, radio, newspapers, magazines, etc.), web advertising and website creation, sales promotion, sales staff support, planning and operation of events and exhibitions, operation of NTT Credo Hall (Naka-ku, Hiroshima City), video distribution, sound and lighting for hotels, planning and construction of commercial spaces.
・URL: https://www.cocots.jp
■ Company Overview
frame and surface Inc.
・Location: Yokohama Landmark Plaza 5F, 2-2-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture
・Representative Director: Masaaki Shoji
・URL: https://fas.co.jp
miraNEX Inc.
・Location: Mizunobu Building 7F, 1-11-1 Kitasaichi, Nishi-ku, Yokohama City, Kanagawa Prefecture
・Representative Director: Satoshi Nakamura