From 'Distribution' to 'Verification' in the Printing Business: Kansai Kyodo Printing Adopts 'Waredoko' to Create New Value in Printing
frame and surface and miraNEX's QR code-based effect measurement tool 'Waredoko' has been adopted by Kansai Kyodo Printing, enabling response measurement for print media and creating new value in the printing business.
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- 📰 Published: April 24, 2026 at 20:46
- 🔍 Collected: April 24, 2026 at 12:31
- 🤖 AI Analyzed: April 24, 2026 at 14:09 (1h 37m after Collected)
frame and surface Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Masahiro Shoji; hereinafter FAS) and miraNEX Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Satoshi Nakamura; hereinafter miraNEX *system development 담당) announce that they have concluded a license agreement with Kansai Kyodo Printing Co., Ltd. (Headquarters: Oyodonaka, Kita-ku, Osaka; President: Takeshi Matsumoto) to expand sales of 'Waredoko,' an effect measurement tool utilizing QR codes provided by both companies.
■ Background of the Alliance
In recent years, while effect measurement and data analysis in the digital advertising field have become highly sophisticated, it has been difficult to quantitatively grasp the response of print media such as flyers, direct mail, and posters, even though the number of distributions and postings can be understood. This has made it challenging to connect to campaign improvements.
Furthermore, across corporate marketing activities, a disconnect has arisen where 'online can be measured, but offline relies on intuition,' leading to a situation where the value of print media cannot be maximized.
■ Initiatives
'Waredoko' is a service that enables digital-like effect measurement and improvement for print advertisements by attaching QR codes to print media such as flyers, direct mail, and posters, visualizing 'where' and 'who' responded.
Through this initiative, Kansai Kyodo Printing will be able to provide new value in addition to traditional print planning and production, such as:
- Acquisition of response data by media and area
- Verification of campaign effectiveness and improvement proposals
- Realization of data-driven promotions originating from print media
We are confident that this will evolve print materials from mere distributed items into a 'starting point for data acquisition' to measure effects and utilize them for subsequent campaigns.
FAS will continue to support the advancement of corporate promotional activities by establishing new marketing methods through the fusion of 'print x digital.'
■ About 'Waredoko'
'Waredoko' is a response effect visualization tool that enables web guidance and acquisition of response data by attaching QR codes to print media. It is provided by frame and surface Inc. (FAS) and miraNEX is responsible for its development and operation.
It supports flyers, direct mail, business cards, posters, etc., and by analyzing where and when QR codes are read, it allows for understanding how information 'reaches' users in print media promotions, similar to digital.
There is no need for complicated settings or dashboard construction like in Google Analytics. From the moment a QR code is placed, you can immediately see in which region, at what time, and via what medium it was read.
https://fas.co.jp/waredoco/
■ About Kansai Kyodo Printing Co., Ltd.
Kansai Kyodo Printing Co., Ltd. is a company that handles the planning, production, and printing of various printed materials such as flyers, brochures, and direct mail. Utilizing printing technology and know-how cultivated over many years, the company supports customers' promotional activities. In recent years, it has also focused on proposing plans to maximize the value of print media, advancing the provision of added value beyond just printing.
Kansai Kyodo Printing Co., Ltd.
- Location: 3-15-5 Oyodonaka, Kita-ku, Osaka 531-0076
- Representative: Takeshi Matsumoto, Representative Director (President)
- Business Activities: Planning, production, and printing of printed materials, etc.
- URL: https://www.kansai-kyodo.jp
■ Company Overview
frame and surface Inc.
- Location: Yokohama Landmark Plaza 5F, 2-2-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture
- Representative Director: Masahiro Shoji
- URL: https://fas.co.jp
miraNEX Inc.
- Location: Mizunobu Building 7F, 1-11-1 Kitasa, Nishi-ku, Yokohama City, Kanagawa Prefecture
- Representative Director: Satoshi Nakamura
■ Background of the Alliance
In recent years, while effect measurement and data analysis in the digital advertising field have become highly sophisticated, it has been difficult to quantitatively grasp the response of print media such as flyers, direct mail, and posters, even though the number of distributions and postings can be understood. This has made it challenging to connect to campaign improvements.
Furthermore, across corporate marketing activities, a disconnect has arisen where 'online can be measured, but offline relies on intuition,' leading to a situation where the value of print media cannot be maximized.
■ Initiatives
'Waredoko' is a service that enables digital-like effect measurement and improvement for print advertisements by attaching QR codes to print media such as flyers, direct mail, and posters, visualizing 'where' and 'who' responded.
Through this initiative, Kansai Kyodo Printing will be able to provide new value in addition to traditional print planning and production, such as:
- Acquisition of response data by media and area
- Verification of campaign effectiveness and improvement proposals
- Realization of data-driven promotions originating from print media
We are confident that this will evolve print materials from mere distributed items into a 'starting point for data acquisition' to measure effects and utilize them for subsequent campaigns.
FAS will continue to support the advancement of corporate promotional activities by establishing new marketing methods through the fusion of 'print x digital.'
■ About 'Waredoko'
'Waredoko' is a response effect visualization tool that enables web guidance and acquisition of response data by attaching QR codes to print media. It is provided by frame and surface Inc. (FAS) and miraNEX is responsible for its development and operation.
It supports flyers, direct mail, business cards, posters, etc., and by analyzing where and when QR codes are read, it allows for understanding how information 'reaches' users in print media promotions, similar to digital.
There is no need for complicated settings or dashboard construction like in Google Analytics. From the moment a QR code is placed, you can immediately see in which region, at what time, and via what medium it was read.
https://fas.co.jp/waredoco/
■ About Kansai Kyodo Printing Co., Ltd.
Kansai Kyodo Printing Co., Ltd. is a company that handles the planning, production, and printing of various printed materials such as flyers, brochures, and direct mail. Utilizing printing technology and know-how cultivated over many years, the company supports customers' promotional activities. In recent years, it has also focused on proposing plans to maximize the value of print media, advancing the provision of added value beyond just printing.
Kansai Kyodo Printing Co., Ltd.
- Location: 3-15-5 Oyodonaka, Kita-ku, Osaka 531-0076
- Representative: Takeshi Matsumoto, Representative Director (President)
- Business Activities: Planning, production, and printing of printed materials, etc.
- URL: https://www.kansai-kyodo.jp
■ Company Overview
frame and surface Inc.
- Location: Yokohama Landmark Plaza 5F, 2-2-1 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture
- Representative Director: Masahiro Shoji
- URL: https://fas.co.jp
miraNEX Inc.
- Location: Mizunobu Building 7F, 1-11-1 Kitasa, Nishi-ku, Yokohama City, Kanagawa Prefecture
- Representative Director: Satoshi Nakamura