MIRAILABS Launches "Secure NFC Solution" for Tamper Detection and Anti-Counterfeiting

MIRAILABS Inc. (Headquarters: Tokyo, Representative Director: [Not specified]) announces the launch of its high-security NFC solution, utilizing the next-generation NFC chip "NTAG424 DNA." This service provides a new digital touchpoint that simultaneously achieves product authenticity verification, tamper detection, and enhanced user experience. Service details can be viewed here: Secure NFC Service Details ■ Development Background In recent years, the problems of "counterfeit goods" and "illegal distribution" that damage brand value have become serious. Conventional QR codes and barcodes are easy to copy, making it difficult to guarantee authenticity. Furthermore, in marketing, as "online merges with offline (OMO)" is sought, there is a demand not just for identification but for "safe and personalized experiences." ■ Service Overview This service utilizes NXP's high-security NFC chip "NTAG424 DNA," and by embedding it in products, packaging, and promotional materials, it achieves the following: ① Anti-counterfeiting and Authenticity Proof By simply tapping a smartphone, users can instantly verify if a product is genuine. Encryption technology prevents copying and replication. → NTAG424 DNA features AES-128 encryption and a unique authentication mechanism, achieving advanced security. ② Tamper and Opening Detection (Tamper Function) By attaching it to product packaging, it can detect if the package has been opened or damaged, and display a message to the user corresponding to its state. → Detects changes in tag state, allowing determination of whether it has been opened. ③ "Unique Experience" that Changes with One Tap Generates a different authentication URL with each NFC tap, preventing unauthorized access while enabling the provision of content optimized for each user. → Significantly reduces replication risk with URLs that change with each tap. ④ Integrated Real x Digital Marketing ・Exclusive content distribution ・Membership registration / Point awards ・Post-purchase engagement measures Etc., seamless integration with CRM measures is possible. ■ Use Cases Authenticity verification for luxury brands/apparel Tamper detection/safety assurance for alcoholic beverages/foods Traceability for pharmaceuticals/cosmetics Prevention of fraud in events/campaigns Prevention of unauthorized use of membership cards/tickets ■ MIRAILABS' Strengths This service is not just about providing NFC tags, but an "integrated solution" that provides the following as a package: NFC tag design/selection Authentication server/API construction Data utilization/CRM design UI/UX design (user experience design) Marketing strategy design Because MIRAILABS' strength is "AI-driven development x promotion design," we can implement solutions that balance both "security" and "customer experience." ■ Future Developments MIRAILABS plans to expand into the following areas based on this solution: Integration with Web3/digital certification Integration with NFT/digital ownership certification Visualization of the entire supply chain Expansion for global brands ■ Company Overview Company Name: MIRAILABS Inc. Location: Toranomon 1-16-16, Toranomon 1-chome MG Building 2F, Minato-ku, Tokyo Business Activities: ・AI development ・System development ・Product design ・Promotion business ・SES business ■ Inquiries regarding this matter MIRAILABS Inc. Contact: Shibazaki Email: shibazaki@mirailabs.co.jp URL: https://mirailabs.co.jp