World's First! "Eh, Muscat" and "Eh, Strawberry" - Fruits Beyond Common Sense in Size and Sweetness - Appear on CAMPFIRE
MINORICA Inc. has launched "Eh, Muscat" and "Eh, Strawberry", fruits boasting world-class size and sweetness developed with their "plant enhancement technology", on CAMPFIRE crowdfunding. They are seeking support until June 12, 2026, to establish new cultivation facilities.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 19:45
- 🔍 Collected: May 12, 2026 at 11:01
- 🤖 AI Analyzed: May 14, 2026 at 07:55 (44h 53m after Collected)
MINORICA Inc. (Headquarters: Bunkyo-ku, Tokyo / Representative: Yuya Hirata, hereinafter "MINORICA") is offering "Eh, Muscat" and "Eh, Strawberry", fruits with world-class size and sweetness, as return gifts for a CAMPFIRE crowdfunding project until Friday, June 12, 2026.
▼CAMPFIRE Crowdfunding Article *Until Friday, June 12, 2026*
https://camp-fire.jp/projects/934054/view
■ "Plant Enhancement Technology" Creates Astonishing New Sensation Fruits
◎ A New Cultivation Method that Balances Size and Deliciousness
MINORICA's plant enhancement technology has successfully increased the metabolic reaction efficiency of leaf surfaces, thereby enhancing the nutrient transport to the fruit. Unlike conventional methods that restrict water supply to control fruit size, this technology allows for the stable cultivation of "large and delicious fruits." This crowdfunding initiative aims to establish cultivation facilities using this method, with the harvested produce offered as return gifts.
◎ Last Year's Pilot Cultivation Showed Significantly Higher Quality Than Conventional Standards
In 2025, a pilot cultivation of strawberries was conducted, and in the enhanced strawberry farms, yields increased by more than double, and the average sugar content rose by three stages. By applying this technology to Japanese improved varieties such as Shine Muscat and Amaou, the realization of truly world-class fruits is expected.
◎ Applicable to a Wide Range of Varieties
MINORICA's enhancement technology has been proven effective in over 20 varieties to date (including fruit trees, vegetables, and grains). Moving forward, the company plans to expand to new varieties following Muscat and strawberries, and is soliciting requests for "the third fruit variety to be enhanced next" through supporter comments on CAMPFIRE.
■ Comment from Yuya Hirata, Representative Director of MINORICA Inc.
"We are committed to developing and implementing plant enhancement technology to leave a robust agricultural production infrastructure for future generations. This time, with the desire for many people to experience the charm of our produce, we are challenging ourselves to launch a new fruit brand, 'Eh,'. We sincerely ask for your support."
▼If you want to experience 'Eh, Fruit', click here!
https://camp-fire.jp/projects/934054/view
■ Company Overview of MINORICA Inc.
A deep tech startup originating from OIST, Okinawa Prefecture, that solves problems for agricultural producers nationwide using world-leading plant enhancement technology. With the mission of "creating green infrastructure," the company is challenging itself to solve high-temperature damage, increase yields, and add high value to grains, vegetables, and fruits across Japan. In 2025, it was selected for the University of Tokyo IPC "1stRound 12th."
▼CAMPFIRE Crowdfunding Article *Until Friday, June 12, 2026*
https://camp-fire.jp/projects/934054/view
■ "Plant Enhancement Technology" Creates Astonishing New Sensation Fruits
◎ A New Cultivation Method that Balances Size and Deliciousness
MINORICA's plant enhancement technology has successfully increased the metabolic reaction efficiency of leaf surfaces, thereby enhancing the nutrient transport to the fruit. Unlike conventional methods that restrict water supply to control fruit size, this technology allows for the stable cultivation of "large and delicious fruits." This crowdfunding initiative aims to establish cultivation facilities using this method, with the harvested produce offered as return gifts.
◎ Last Year's Pilot Cultivation Showed Significantly Higher Quality Than Conventional Standards
In 2025, a pilot cultivation of strawberries was conducted, and in the enhanced strawberry farms, yields increased by more than double, and the average sugar content rose by three stages. By applying this technology to Japanese improved varieties such as Shine Muscat and Amaou, the realization of truly world-class fruits is expected.
◎ Applicable to a Wide Range of Varieties
MINORICA's enhancement technology has been proven effective in over 20 varieties to date (including fruit trees, vegetables, and grains). Moving forward, the company plans to expand to new varieties following Muscat and strawberries, and is soliciting requests for "the third fruit variety to be enhanced next" through supporter comments on CAMPFIRE.
■ Comment from Yuya Hirata, Representative Director of MINORICA Inc.
"We are committed to developing and implementing plant enhancement technology to leave a robust agricultural production infrastructure for future generations. This time, with the desire for many people to experience the charm of our produce, we are challenging ourselves to launch a new fruit brand, 'Eh,'. We sincerely ask for your support."
▼If you want to experience 'Eh, Fruit', click here!
https://camp-fire.jp/projects/934054/view
■ Company Overview of MINORICA Inc.
A deep tech startup originating from OIST, Okinawa Prefecture, that solves problems for agricultural producers nationwide using world-leading plant enhancement technology. With the mission of "creating green infrastructure," the company is challenging itself to solve high-temperature damage, increase yields, and add high value to grains, vegetables, and fruits across Japan. In 2025, it was selected for the University of Tokyo IPC "1stRound 12th."