[pppom] New 'Snap Serum Liner' - A Natural-Looking Mucous Membrane Liner!
Key facts
- [pppom] New 'Snap Serum Liner' - A Natural-Looking Mucous Membrane Liner!
- mimi-Japan Co., Ltd. is launching the new 'Snap Serum Liner' in 6 colors from its makeup brand 'pppom'. This mucous membrane liner contains moisturizing ingredients and will be available sequentially from mid-June at variety stores and online nationwide.
- Source: PR Times
- Date: June 3, 2026
Direct answer
mimi-Japan Co., Ltd. is launching the new 'Snap Serum Liner' in 6 colors from its makeup brand 'pppom'. This mucous membrane liner contains moisturizing ingredients and will be available sequentially from mid-June at variety stores and online nationwide.
- Citation
- [pppom] New 'Snap Serum Liner' - A Natural-Looking Mucous Membrane Liner! (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
mimi-Japan Co., Ltd. is launching the new 'Snap Serum Liner' in 6 colors from its makeup brand 'pppom'. This mucous membrane liner contains moisturizing ingredients and will be available sequentially from mid-June at variety stores and online nationwide.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 10:00
- 🔍 Collected: June 3, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:38 (87h 11m after Collected)
mimi-Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo) will launch the 'Snap Serum Liner' in a total of 6 colors from its makeup brand 'pppom'.
First early release*² will begin in mid-June at Loft* and Loft Net Store, PLAZA* and PLAZA Online Store, and Don Quijote. Second early release*² will begin in late June at Hands, @cosme STORE, shop in, Zakkakan Incube, and in early July at Ainz & Tulpe.
*¹ Meadowfoam seed oil (skin conditioning ingredient)
*² Excluding some stores.
*² Availability may vary by store.
*² Sales may end without notice.
Product Information
Snap Serum Liner
Price: ¥1,320 (tax included)
A 2-in-1 mucous membrane liner combining a pencil and a smudge brush.
Adds natural depth to the eyes with shadows and a flushed look*¹.
Formulated with moisturizing ingredients*² for a soft application, yet delivers vibrant color that fits well and is long-lasting!
Makes daily makeup more fun and light♪
Comes with a removable apple-shaped silicone cap!
Point 1
Formulated with moisturizing ingredients*² for a finish that resists dryness as if caring for the skin.
The light touch allows for smooth color application, making it easy to use every day.
Point 2
2-in-1 liner with pencil and smudge brush.
The 2mm slim core allows you to draw lines exactly where you want them!
The diagonally cut ultra-fine brush fits along the lash line, making it easy to smudge fine areas like the tear trough and outer corners of the eyes.
Point 3
Creates a natural, enhanced look that lasts.
Adds depth to the eyes with natural flushed color*¹ and shadows.
The drawn line adheres seamlessly and is resistant to smudging.
Also recommended for use as a lip liner or lip shading!
*¹ Due to makeup effect.
*² Meadowfoam seed oil (skin conditioning ingredient)
【Color Variations】
01 Cinnamon Sugar
Soft cinnamon brown. A versatile color that adds natural shadows and a flushed look*¹ to the eyes. (Mucous membrane line/triangle zone/outer corner line)
02 Baked Apple
Warm apple brown. Creates a soft, relaxed look while tightening the eye area. (Mucous membrane line/triangle zone/outer corner line)
03 Berry Sunday
Skin-friendly mauve pink. Adds a soft, diffused flushed look*¹. (Mucous membrane line/inner corner/outer corner line)
04 Peach Shake
Cute peach pink with a slight blue undertone. Creates a transparent, moist impression. (Mucous membrane line/triangle zone/tear trough)
05 Vanilla Cupcake
Soft, bright vanilla beige. Eliminates dullness*¹ and naturally creates a plump, three-dimensional effect. (Inner corner/tear trough/dullness cover)
06 Cocoa Donut
Mellow cocoa brown. Softly adds shadows to make the eyes appear larger*¹. (Triangle zone/outer corner line/tear trough shadow)
*¹ Due to makeup effect
【Precautions】
※ May soften at high temperatures; store below 30°C and avoid direct sunlight.
※ Do not extend the core too much as it may break; extend only about 1-2mm when using.
※ To prevent drying, close the cap tightly after use.
Sales Information
【First Early Release】
*
Loft* and Loft Net Store, PLAZA* and PLAZA Online Store, Don Quijote
【Second Early Release】
*
Hands, @cosme STORE, shop in, Zakkakan Incube
*
Ainz & Tulpe
【Online Release】
*
・Official Online Shop: https://pppom.jp/
・Qoo10: https://www.qoo10.jp/shop/pppom
・Amazon: https://x.gd/t9Zlo
・TikTok Shop: https://vt.tiktok.com/ZSahkdhN1/?page=TikTokShop (Mobile only, link transition from PC is not possible.)
*Excluding some stores.
*Availability may vary by store.
*Sales may end without notice.
About pppom
"pppom Playfulness"
pppom playfulness that blends into daily life.
one point for your makeup ⭐︎
■pppom Official Instagram: https://www.instagram.com/pppom_official/
■pppom Official X: https://x.com/pppom_official
■pppom Official TikTok: https://www.tiktok.com/@pppom_official?lang=ja-JP
FAQ
Where can I buy the Snap Serum Liner?
It is available at physical stores like Loft, PLAZA, Don Quijote, Hands, @cosme STORE, and Ainz & Tulpe, as well as online at the official shop, Qoo10, Amazon, and TikTok Shop.
How much does the Snap Serum Liner cost?
It costs ¥1,320 (tax included).
Can the Snap Serum Liner be used on lips?
Yes, it is also recommended for use as a lip liner or lip shading.