[Event Report] New Generation Community 'MILY club' Launches, Designed Backwards from an Ideal Future

MILY Inc. (Headquarters: Minato-ku, Tokyo; CEO: Atsumi Murata) held the launch event 'Ideal Marriage Workshop' for its new community 'MILY club' on Sunday, May 31, 2026, at 'Overlap' on the 5th floor of the Pola Aoyama Building. This community is designed to help individuals build new partnerships based on 'ideal relationships' rather than conditions.

What is the new community 'MILY club'?

MILY club proposes a new style of backward-planning life plan community, not a restrictive marriage activity that only pursues the 'result' of marriage. With the concept of 'Be yourself, with someone you love,' it aims to help individuals shine and meet lifelong companions.

This kickoff event marked the first page of the story that has finally begun.

Event Overview

Approximately 35 people who wish to proactively engage with marriage and their ideal life plans gathered, marking the start of the new community in a fully booked, vibrant atmosphere.

Event Name

Ideal Marriage Workshop by MILY club

Date and Time

Sunday, May 31, 2026, 14:00-17:30 (Reception starts at 13:30)

Venue

'Overlap', 5th Floor, Pola Aoyama Building

Event Program

・Opening
・Icebreaker & Self-introduction
・Backward-planning Workshop
・Talk Show (SHE Inc. CEO Eri Fukuda x MILY Inc. CEO Atsumi Murata)
・Q&A Session
・Networking

A Workshop to Find Your Own 'Compatibility Ruler,' Not a Checklist of Conditions

Couple therapist and clinical psychologist Arisa Yoshida took the stage.

Participants practiced using worksheets to uncover what is truly necessary for a relationship where they can be themselves, rather than focusing on superficial specs like annual income or age.

They creatively visualized past deep psychology and verbalized the 'specific actions' they and their partners should take.

Throughout the venue, participants could be seen sharing their sheets and talking with smiles, saying things like 'I get that!' and 'I've finally put my ideal into words!'.

From 'Being Chosen' to 'Choosing the Future.' Eri Fukuda (SHE CEO) and Atsumi Murata (MILY CEO) Discuss Future Happiness

A special talk show was held with Eri Fukuda, CEO of SHE Inc., a company that continues to lead the careers and lifestyles of the millennial generation, as a special guest, alongside MILY CEO Atsumi Murata.

The talk session focused on partner selection with an ideal future in mind, sharing real-life experiences, including their past of aiming to be 'someone who is chosen' and the evolution of their views on love, which they could only discuss as long-time friends.

A message was conveyed that it is important to first make an effort to realize one's ideal future through one's own power, and then consider an ideal partnership. This encouraged many women struggling with marriage and careers.

Speakers

Atsumi Murata (Anmitsu), CEO of MILY Inc.

Started working as a web designer while studying at Doshisha University. Joined Recruit Holdings in 2015 as a new graduate. In the same year, co-founded Lovegraph Inc., which operates the on-location photography service 'Lovegraph,' and served as CCO and brand manager. In 2022, the company joined the MIXI group through an M&A. In 2023, received the Special Jury Prize at the 'DESIGN LEADER IMPACT AWARD' hosted by NewsPicks. In 2025, received the Good Design Award. After experiences of childbirth and childcare, founded MILY Inc. to create a society where both work and family can be valued. Also engages in startup investment and support. Mother of one child.

Eri Fukuda (Erirazapi), CEO of SHE Inc.

Born in 1990. Studied abroad in San Francisco and South Korea while at Osaka University. After returning to Japan, while interning at a production company as a web designer, she launched 'Design Girls,' a web design school for beginner women. Joined Recruit Holdings in 2015 as a new graduate. Responsible for UX design of Zexy and Rikunabi apps. Founded SHE in 2017. The career school for women 'SHElikes' has surpassed a cumulative total of over 170,000 students. Appointed CEO of the company in 2020. Won IVS LAUNCHPAD NASU in 2021. Received the Bold Woman Award in 2023. Received the Startup Grand Prize Special Award in 2025. Mother of two children.

Event Satisfaction Rate of 94.7%! Survey Results and Participant Feedback

In a post-event participant survey, 94.7% of respondents answered 'very satisfied' or 'satisfied' regarding 'overall satisfaction with today's event,' receiving extremely high praise.

Participant Voices (Excerpts from open-ended survey responses)

'Encouraged by the real stories of the two speakers'

Hearing about the past relationships of both Anmitsu-san and Eri-san, I was reminded that I want to continue having dialogues without fear of changing according to age and life stage.

'I met friends who, despite being first-time acquaintances, could deeply inspire each other'

I was nervous because it was my first time attending a workshop on marriage, but the overall atmosphere and the warm vibe of the people at my table made it easy to do the workshop and exchange opinions, which put me at ease.

Latest Information on MILY club

MILY club concluded with great success. Going forward, it will continue to roll out events and exclusive content for 'self-improvement' and achieving the 'best partnership' to realize an ideal future.

Information on community membership and next events will be distributed on Instagram.