miive Releases "miive Social Support" as Second Phase of Lite Plan; Also Launches "miive Lite+", a Higher Tier Plan Combinable with Meal Support

miive Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ren Kurita) announces the launch of "miive Social Support" as the second phase of its "miive Lite Plan" on the welfare platform "miive". In addition, the higher tier plan "miive Lite + (Plus)", which allows for the combined operation of meal support and social support, will also be added to the lineup simultaneously, supporting the implementation of welfare benefits tailored to corporate needs.

◾️ Overview of New Plans

While the conventional "miive Standard Plan" allows for the free design and operation of diverse welfare benefits, the Lite Plan is designed to meet corporate needs such as "wanting to introduce only meal support first" or "wanting simple operation". We have newly added "miive Social Support" to the Lite Plan and have also added the new plan "miive Lite+" for companies that can combine it with "miive Meal Support". This enables more flexible welfare benefit design.

Plan

Operable System

Target

"miive Meal Support" (Lite)

Meal support only

Companies wanting to start with meal support

"miive Social Support" ★New

Social support only

Companies wanting to start with social allowances

miive Lite+

Meal support + Social support (Phase 1)

Companies wanting to operate meal support and social allowances as a set

miive Standard

All systems / Full custom

Companies wanting to flexibly design a wide range of welfare benefits

▼Inquiries regarding "miive Lite" and "miive Lite +" here

https://miive.jp/request

◾️ What is "miive Social Support"?

Social support is a non-taxable social allowance intended for use by multiple people, such as team social gatherings, in-house social events, and inter-departmental lunch meetings.

While meal support is a subsidy for individual employees, social support is designed as a team-based allowance to foster communication among employees and build organizational relationships. The subsidy amount can be set within the scope of regulations and, like meal support, can be operated tax-free.

*When designing the system, please consult with your company's tax advisor in advance.

miive Meal Support

miive Social Support

Target

Individual employees

Multiple person teams/groups

Main Usage Scenarios

Daily lunch/dinner

Social gatherings, in-house events, team lunches, etc.

Nature of Subsidy

Individual allowance

Team allowance

Tax-free operation

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◾️ How to Use

Representatives of adopting companies set the budget, minimum number of participants, and per-use spending limit for social support on the management screen. Employees simply create the specified event content on the app and pay with their dedicated miive card. Social support also accommodates multi-person use, and can be operated by having a designated employee act as the organizer and make the payment. Even when operating meal support and social support together, usage status can be managed collectively for each event on the app and management screen.

◾️ Background of Plan Expansion

Responding to demand for "the next step after meal support"

Since the launch of the first phase of the Lite Plan, "miive Meal Support," we have received many requests from adopting companies such as "We've started meal support, and now we want to try subsidizing social expenses" and "We don't need all the features of the Standard Plan, but we want to flexibly incorporate additional systems while maintaining miive's ease of use."

The addition of "miive Social Support" to the Lite Plan this time is a menu that responds to these needs. You can continue to operate existing meal support while adding social support when needed.

"Connection" issues that cannot be solved by meal support alone

In the current era where the spread of remote work and the return to the office are intersecting, the weakening of connections among employees is a common issue faced by many companies. With the addition of social support, we realize more multifaceted support by combining meal support, which supports individual daily lives, with social support, which fosters team relationships.

Maximizing the effect of a real wage increase through tax-free operation

Like meal support, social support can be operated tax-free. It realizes cost-effective welfare benefits as a "third wage increase measure" that increases employees' disposable income through a method different from salary revisions.

◾️ Future Developments

Expansion of System Lineup

The Lite Plan of miive plans to sequentially expand its lineup of usable systems in the future. We will also expand the provision of systems beyond the third phase, following social support, while considering corporate needs and welfare trends.

Enhancement of Social Support Functions

For the social support function, we plan to expand usage scenarios according to purpose, such as "shuffle lunch" and "welcome lunch." In addition, by increasing usage patterns and implementing a function to restrict repeated use by the same members, we aim to provide a mechanism that ensures sound governance while suppressing operational burden.

AI-powered Matching Function

In the future, we envision realizing an experience where connections between employees are naturally formed, such as a system that automatically designs and combines optimal members based on employee attributes and commonalities, and automatically plans social events.

◾️ Release Commemorative Campaign Information

To commemorate the launch of "miive Social Support" and "miive Lite +", we are offering the following benefits to the first 300 companies that apply by September 30, 2026.

<Campaign Benefits>

Initial cost: Free

System usage fee: 3 months free *First year only

Initial card issuance fee: Free *Applicable only when switching from another service

Inquiries about implementation and services: https://miive.jp/request

About Welfare Platform "miive" https://miive.jp

miive is a new point-based welfare platform that can be used nationwide and worldwide using cards and apps. Companies set the available stores and usage methods to grant points, and employees can use points simply by paying with their dedicated card. It supports the resolution of various issues such as strengthening employee benefits due to inflation, differentiation from competitors in recruitment and retention, realizing welfare benefits without regional disparities, and reviewing existing allowances. By realizing truly utilized welfare benefits, such as a monthly usage rate of over 90% for employees and real-time tracking of usage status on the management screen, it achieves valuable human resource investment.

【Company Profile】

Company Name: miive Inc.

Established: July 2, 2020

Representative: CEO Ren Kurita

Headquarters: 16F Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

Business Activities: Development and operation of welfare platform "miive"

URL: https://miive.jp/about-company