miive and Benefit One Launch 'Bene-One Smart Meal Subsidy powered by miive' with Participation from Dai-ichi Life Insurance
On May 18, 2026, miive Inc. and Benefit One Inc., joined by Dai-ichi Life Insurance Co., Ltd., launched the 'Bene-One Smart Meal Subsidy powered by miive'. Utilizing Visa cards and a mobile app, the service automates the 50/50 employer-employee split required for tax exemption, serving as daily welfare infrastructure ahead of the April 2026 tax-free limit increase.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 00:00
- 🔍 Collected: May 18, 2026 at 15:31
- 🤖 AI Analyzed: May 19, 2026 at 00:13 (8h 41m after Collected)
miive Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ren Kurita; hereinafter 'miive') and Benefit One Inc. (Representative Director, Chairman and President: Kiyoto Matsuda; hereinafter 'Benefit One') will launch the new service 'Bene-One Smart Meal Subsidy powered by miive' on May 18, 2026, based on a business alliance.
In addition, Dai-ichi Life Insurance Company, Limited (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Shunsuke Sumino; hereinafter 'Dai-ichi Life') will participate in this initiative, promoting joint deployment by utilizing the comprehensive proposal capabilities derived from its customer base and corporate sales channels.
From left: Yoshitaka Okumura, Senior Managing Executive Officer, Head of Wholesale Business, Dai-ichi Life; Kentaro Ogata, Managing Executive Officer of Dai-ichi Life and Senior Managing Executive Officer of Benefit One; Yoshihisa Takita, Senior Managing Executive Officer, Head of Sales, Benefit One; Ren Kurita, Representative Director and CEO, miive; Takamaru Suzuki, COO, miive.
■ Background and Joint Efforts
In recent years, against the backdrop of rising prices and intensifying competition for talent, companies have accelerated the use of employee benefits as an alternative to wage increases. The raising of the tax-free limit for meal subsidies in April 2026 (*) serves as a major catalyst for this trend.
By combining miive's product design, which has achieved high utilization rates, Benefit One's customer base, track record, and operational know-how in the welfare sector, and Dai-ichi Life's long-established customer base and comprehensive proposal capabilities using diverse solutions, we will build daily infrastructure connecting companies and employees. This will enable support tailored to the life stages and values of each employee, promoting highly effective human capital investment.
* Partial amendment to the 'Establishment of Basic Instructions on Income Tax' (Legal Interpretation Circular)
https://www.nta.go.jp/law/tsutatsu/kihon/shotoku/kaisei/260331/index.htm
■ Overview and Features of 'Bene-One Smart Meal Subsidy powered by miive'
As the first step of this alliance, joint provision of 'Bene-One Smart Meal Subsidy powered by miive' leveraging miive's product infrastructure will begin on May 18.
This service utilizes Visa cards and an app, allowing for meal subsidies at Visa-affiliated merchants nationwide. Companies allocate points by setting eligible restaurants and usage conditions, and employees can use the granted points for meal subsidies simply by paying with their dedicated Visa cards.
Automation of Tax-Free Meal Subsidy Processing
The system automatically processes the tax exemption requirement stipulated by law (50% company burden / 50% employee burden).
Designed for Daily Use
Supporting Visa card and app payments, employees can use the service without the need for manual applications.
High Utilization Rate
Utilizes the miive platform, which boasts a utilization rate exceeding 90%.
Company-granted points and employee out-of-pocket expenses are automatically processed on miive.
Furthermore, the three companies will continue to promote the phased deployment of services across various welfare sectors. Against the backdrop of recent changes in work styles and lifestyles, we will rethink the nature of employee benefits and provide new forms of welfare that employees can use on a daily basis.
[Inquiries regarding service implementation] Please visit the following website.
https://corp.benefit-one.co.jp/service/bs/smart_mealcoupon
■ Future Developments
Through this initiative, starting with meal subsidies, we will proceed with the further expansion of welfare services. Going forward, we will promote the joint rollout of discount coupons and cafeteria plans, as well as utilization promotion measures based on usage data, gradually implementing an unprecedented new welfare experience for employees.
Additionally, we will integrate the data platforms of each company to tackle the sophistication of experiences and the development of personalized features using AI technology. By realizing next-generation experience design that proposes optimal welfare benefits according to each employee's usage trends and life events, we will evolve employee benefits from mere 'systems' into 'human capital investments that convey corporate intent.'
[Company Profile]
Trade Name: Dai-ichi Life Insurance Company, Limited
Establishment: September 15, 1902
Representative: Shunsuke Sumino, Representative Director and President
Headquarters: 1-13-1 Yurakucho, Chiyoda-ku, Tokyo
Business Content: Life insurance business
URL: https://www.dai-ichi-life.co.jp/
Trade Name: Benefit One Inc.
Establishment: March 15, 1996
Representative: Board of Directors
In addition, Dai-ichi Life Insurance Company, Limited (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Shunsuke Sumino; hereinafter 'Dai-ichi Life') will participate in this initiative, promoting joint deployment by utilizing the comprehensive proposal capabilities derived from its customer base and corporate sales channels.
From left: Yoshitaka Okumura, Senior Managing Executive Officer, Head of Wholesale Business, Dai-ichi Life; Kentaro Ogata, Managing Executive Officer of Dai-ichi Life and Senior Managing Executive Officer of Benefit One; Yoshihisa Takita, Senior Managing Executive Officer, Head of Sales, Benefit One; Ren Kurita, Representative Director and CEO, miive; Takamaru Suzuki, COO, miive.
■ Background and Joint Efforts
In recent years, against the backdrop of rising prices and intensifying competition for talent, companies have accelerated the use of employee benefits as an alternative to wage increases. The raising of the tax-free limit for meal subsidies in April 2026 (*) serves as a major catalyst for this trend.
By combining miive's product design, which has achieved high utilization rates, Benefit One's customer base, track record, and operational know-how in the welfare sector, and Dai-ichi Life's long-established customer base and comprehensive proposal capabilities using diverse solutions, we will build daily infrastructure connecting companies and employees. This will enable support tailored to the life stages and values of each employee, promoting highly effective human capital investment.
* Partial amendment to the 'Establishment of Basic Instructions on Income Tax' (Legal Interpretation Circular)
https://www.nta.go.jp/law/tsutatsu/kihon/shotoku/kaisei/260331/index.htm
■ Overview and Features of 'Bene-One Smart Meal Subsidy powered by miive'
As the first step of this alliance, joint provision of 'Bene-One Smart Meal Subsidy powered by miive' leveraging miive's product infrastructure will begin on May 18.
This service utilizes Visa cards and an app, allowing for meal subsidies at Visa-affiliated merchants nationwide. Companies allocate points by setting eligible restaurants and usage conditions, and employees can use the granted points for meal subsidies simply by paying with their dedicated Visa cards.
Automation of Tax-Free Meal Subsidy Processing
The system automatically processes the tax exemption requirement stipulated by law (50% company burden / 50% employee burden).
Designed for Daily Use
Supporting Visa card and app payments, employees can use the service without the need for manual applications.
High Utilization Rate
Utilizes the miive platform, which boasts a utilization rate exceeding 90%.
Company-granted points and employee out-of-pocket expenses are automatically processed on miive.
Furthermore, the three companies will continue to promote the phased deployment of services across various welfare sectors. Against the backdrop of recent changes in work styles and lifestyles, we will rethink the nature of employee benefits and provide new forms of welfare that employees can use on a daily basis.
[Inquiries regarding service implementation] Please visit the following website.
https://corp.benefit-one.co.jp/service/bs/smart_mealcoupon
■ Future Developments
Through this initiative, starting with meal subsidies, we will proceed with the further expansion of welfare services. Going forward, we will promote the joint rollout of discount coupons and cafeteria plans, as well as utilization promotion measures based on usage data, gradually implementing an unprecedented new welfare experience for employees.
Additionally, we will integrate the data platforms of each company to tackle the sophistication of experiences and the development of personalized features using AI technology. By realizing next-generation experience design that proposes optimal welfare benefits according to each employee's usage trends and life events, we will evolve employee benefits from mere 'systems' into 'human capital investments that convey corporate intent.'
[Company Profile]
Trade Name: Dai-ichi Life Insurance Company, Limited
Establishment: September 15, 1902
Representative: Shunsuke Sumino, Representative Director and President
Headquarters: 1-13-1 Yurakucho, Chiyoda-ku, Tokyo
Business Content: Life insurance business
URL: https://www.dai-ichi-life.co.jp/
Trade Name: Benefit One Inc.
Establishment: March 15, 1996
Representative: Board of Directors
FAQ
Where can the Bene-One Smart Meal Subsidy be used?
It can be used at Visa-affiliated merchants (restaurants, etc.) nationwide using a dedicated Visa card.
What are the tax-exemption requirements for the meal subsidy?
It requires a 50% split between employer and employee, which the system processes automatically.
What is Dai-ichi Life's role in this?
They promote and propose the service utilizing their long-established customer base and corporate sales channels.