Practical Course 'Michiyuku PR Seminar' Launched to Cultivate 'Management Partner PR' Professionals from Scratch

MICHIYUQ Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yumi Maruyama), a PR consulting company, announces the launch of 'Michiyuku PR Seminar', an online practical course to cultivate PR professionals with a management perspective, even from zero experience. Applications for the first cohort will begin on June 8, 2026 (Monday).

This course is a practical program that systematically teaches not only basic PR knowledge and practical skills, but also the ability to dialogue with management, organize issues, and make proposals—skills essential for PR professionals who can accompany company growth. The curriculum includes content for side jobs and freelancing, allowing step-by-step skill acquisition from beginners.

【Background】
Recent regulatory changes, including the revised 'Guidelines for Promotion of Side Jobs and Multiple Jobs' by the Ministry of Health, Labour and Welfare and the new Freelance Law enacted in November 2024, are promoting diverse work styles. Interest in side jobs is rising, with the Ministry of Internal Affairs and Communications' '2022 Employment Structure Basic Survey' recording record numbers of applicants and practitioners. Meanwhile, companies face a shortage of PR talent and an increase in 'solo PR' departments. Representative Maruyama herself started her career as a solo PR person with no experience, and systematized her field knowledge into this course.

【What is Michiyuku PR Seminar?】
This online practical course adopts a unique curriculum where learners progress through stages like a game map. It includes over 10 hours of video content with over 200 pages of materials, accessible for 180 days. The steps are: Basics (1 month), Specialization (1-2 months), Practice (2-3 months), and Application (3-4 months), aiming for proficiency as a freelance PR professional. Features include a practical curriculum based on field experience, development of comprehensive PR skills to accompany management, and ongoing support through weekly Q&A audio postings and small-group consultation meetings.

【Overview】
Course name: Michiyuku PR Seminar
Application period: June 8 (Mon) – June 30 (Tue), 2026
Capacity: First 30 applicants
Learning method: Online
Fee: Regular price 132,000 yen (tax incl.) → Special price for first cohort: 92,400 yen (tax incl.)
Benefits: PR mind & response manual (with audio), 100 wishes list for the year, past seminar archives on demand, annual PR plan template, AI utilization technique video
Online briefing sessions: June 12 (Fri), 18 (Thu), 22 (Mon)
Special website: https://school.michiyuq.co.jp/

Comment from Representative Yumi Maruyama: PR is a job that involves deeply engaging with management, building trust, and conveying words to society. Future PR professionals need the ability to accompany management challenges. This seminar systematically teaches strategic planning, client relations, team building, and proposal methods.