Apparel Brand 'MIDOT' Announces Its 2nd Season, 2026AW Collection! Pre-Orders Now Open on Official Online Shop

MICHI Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kichiko Kitahara) has announced the 2026AW Collection items, the second season of its apparel brand 'MIDOT', and has commenced pre-order sales on the official 'MIDOT' online shop (https://midotshop.com). Additionally, a POP-UP STORE and Exhibition will be held for three days from Friday, May 29, 2026, to Sunday, May 31, 2026. This season offers a lineup perfect for dinners and party scenes, including items using sheer materials and a 100% cashmere jacket coat. We invite you to drop by casually to touch and see the pieces in person. 2026AW Collection <2026AW Item List> - Sheer Dot Puff Sleeve Blouse: ¥61,600 (tax included) - Sheer Dot Long Sleeve Blouse: ¥61,600 (tax included) - Dot Frill Long Sleeve Blouse: ¥61,600 (tax included) - Sheer Dot Panel Mini Dress: ¥70,400 (tax included) - Sheer Dot Panel Long Dress: ¥72,600 (tax included) - Flocked Dot Pants: ¥66,000 (tax included) - Flocked Dot Short Pants: ¥62,700 (tax included) - Dot Lining Gilet: ¥75,900 (tax included) - Dot Lining Sleeve Short Romper: ¥61,600 (tax included) - Dot Lining Cashmere Jacket Coat: ¥247,500 (tax included) * Orders placed at the exhibition will receive a 20% discount. Dates and Times: Friday, May 29, 2026, 13:00-17:00 Saturday, May 30, 2026, 13:00-19:00 Sunday, May 31, 2026, 13:00-19:00 Venue: MIDOT Atelier Nearest Station: Shirokane Takanawa Station (7-minute walk) Details: https://midot26exhibition.peatix.com *Please make a reservation here before visiting. Exhibition Attendee Benefits: In addition to offering a 20% discount off the regular price, we have prepared gifts such as an original dot scarf and sparkling wine for those who place orders. * Available only to exhibition attendees. Gifts are available on a first-come, first-served basis and are limited in quantity. [Official Sites] Official Online Shop: https://midotshop.com Official Instagram: midot.tokyo *Please download the 2026AW item images from the following link: https://drive.google.com/drive/u/1/folders/1lj4RNnf85tQiCYfLixAb0jStW8YFlwse Background of 'MIDOT' Launch In an era where social values are diversifying and the lifestyles and aesthetic senses of working women are changing. 'MIDOT' was born as a brand for mature women who have gained experience, to actively enjoy life with curiosity and their own sensibilities and principles. The 'DOT' in the brand name symbolizes the 'points' that represent people, thoughts, and experiences. Just as individual points connect to eventually form lines and shapes, drawing a new path. 'MIDOT' proposes a style that adds a 'spice of playfulness' to everyday life and lightly expresses one's individuality. At the core of the brand is MICHI Co., Ltd.'s vision to 'Connect DOTs and create unknown paths', with a desire to connect people, companies, and regions, elevating Japan's exquisite and delicate products and services into tangible value. To embody this desire, 'MIDOT' pursues meticulous MADE IN JAPAN craftsmanship, partnering with domestic sewing factories and domestic fabric wholesalers and makers that handle the world's finest fabrics. Particular about the dot designs that suit mature women, pieces are uniquely created from the fabric stage and carefully tailored one by one, allowing the wearer to express their own beauty and true self.