[Free Participation] Japan's Largest Hotel Marketing Conference "HMC2026" to be held on Nov 10-11 (In-person + Online)

HMC2026 is a conference for the hospitality industry covering themes directly linked to attracting guests and increasing sales, such as OTA management, direct bookings, advertising, SNS, reviews, AI utilization, and inbound support. Experts and companies achieving results on the front lines will take the stage to share practical know-how intensively over two days. The previous HMC2024 attracted about 800 participants, with approximately 52% being owners, general managers, or managers, making it a gathering of decision-makers in the industry. For HMC2026, held for the first time in two years, the content has been expanded, and the number of participating companies has increased from 8 to a maximum of 18, providing a more practical and multifaceted learning environment. Note: Venue seating is limited, so registration is on a first-come, first-served basis. Participation is free for hotel owners, managers, and marketing staff. Against the backdrop of a changing lodging market due to the recovery of inbound demand and fluctuations in travel demand, many facilities face challenges such as unstable bookings, rising OTA promotion costs, and difficulty converting SNS efforts into reservations. Furthermore, the evolution of AI is changing how channels like OTAs, official websites, and SNS function. The essential issue is that many are merely 'executing measures' rather than creating a system (marketing) that ensures customers continue to choose them. Marketing is not just OTA listings or posts; it is the power to satisfy customer needs, create a system for continuous sales, and control revenue. HMC2026 aims to share insights for shifting 'from dependence to independence, and from measures to systems,' including strategies for attracting guests and repeaters, and the latest trends in tools and applications. The event also features exhibition booths, networking sessions, and exclusive content leading up to the event. It will be held on November 10-11, 2026, at KABUTO ONE 4F Hall and online.