Hair and Makeup Artist Shinobu Igari Hosts Parent-Child 'Children's Beauty Education' Booth 'Face Puzzle! Kids Makeup Lab' at Music Festival 'ACO CHiLL CAMP 2026'

## Face Puzzle Kids Makeup Lab Overview

This project is a beauty education initiative for children themed not on 'makeup to become cute,' but on 'makeup to know and express your own face.'

At the venue, activities included UV care experiences, lip makeup trials, and a 'Face Puzzle' game to learn about facial balance through play. It provided time for children to feel that 'faces are free' and that 'my own face is interesting.'

Spaces where beauty could be enjoyed as communication were created, with children participating while facing their parents, and boys joining in naturally.

Shinobu Igari has recently been engaged in beauty education for elementary and junior high school students through 'Me-iku' (makeup education) activities.

In the SNS era, children are exposed to being 'seen' and 'correct faces' from a young age, but they often lack experiences in 'knowing their own face' and 'expressing themselves authentically.'

Based on her unique theory that 'makeup is not for hiding, but for knowing yourself' and that 'faces are made of dots,' Igari continues to communicate beauty as a 'sensation.'

In this 'Face Puzzle! Kids Makeup Lab,' the following activities were held:
- UV care learning experience
- Expression experience using lip makeup
- 'Face Puzzle' to learn about facial balance through play
- Communication experience facing parents

At the venue, children were seen enjoying themselves using their whole faces—making funny faces, laughing, and peering into mirrors.

It was a memorable two-day event where, despite the 'beauty' theme, boys also naturally participated and enjoyed themselves freely.

Moving forward, Shinobu Igari intends to continue expanding beauty activities beyond simply 'improving appearances' into fields of 'emotion,' 'communication,' and 'education.'

## Comments from Shinobu Igari

I believe makeup is more than just 'techniques to become cute.'

Touching your own face, laughing, facing others, and realizing, 'Oh, this is who I am'—I think that is also makeup.

Seeing children laughing using their whole faces made me feel once again how free 'beauty' truly is. I am filled with a desire to support them.

I want to continue delivering the 'sense of enjoying oneself' to children through 'Me-iku.'