[First in Japan] Announcement of the Launch of "Sunglasses Press," a Web Media Specializing in Sunglasses

MEDIA BOUQUET, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Akinari Yoshikawa) is pleased to announce the launch of "Sunglasses Press," a web media outlet that disseminates information specializing in sunglasses, effective June 2026.

▼ Sunglasses Press https://sunglasses-press.net

"Sunglasses Press" is the first* specialized web media in Japan to exclusively provide information on sunglasses.

Sunglasses are not only functional for UV protection but also serve as fashion items that influence the impression of the face and the overall coordination. On the other hand, there are many points to consider before purchasing, such as lens color, frame shape, compatibility with face shape, characteristics of each brand, and price range or budget.

For users who are unsure about choosing sunglasses, Sunglasses Press will provide information on brands, selection methods, and trends, as well as comparative information by budget and price range, to create an informational environment where users can easily find the perfect pair for themselves.

*As a web media specializing in sunglasses, not in general eyeglasses or eyewear. As of June 2026, based on our research.

Background of the Launch of "Sunglasses Press"

The demand for sunglasses in Japan is expanding as a daily item, driven by increasing interest in UV protection, the casualization of fashion, and the influence of Korean and international fashion.

Traditionally, sunglasses were often associated with scenes slightly removed from daily life, such as summer leisure, resort settings, or the fashion of overseas celebrities. However, in recent years, they have gained attention not only for their UV protection function but also as fashion items to incorporate into everyday outfits.

According to Google Trends data, search interest for "sunglasses" in 2026 is approximately double that of 2016, indicating a growing interest in sunglasses among Japanese people year by year.

*Search interest is an indicator of popularity that shows how much users are interested in and search for a specific keyword or topic on search engines.

On the other hand, many people struggle with choosing sunglasses, such as "I don't know what shape suits me," "I don't understand the differences between brands," and "I want to know brands and models that fit my budget."

While sunglasses are items that greatly influence the impression of the face, they are also items with many points to consider when choosing, such as lens color, frame shape, size, compatibility with face shape, coordination with fashion, and price range.

Furthermore, in recent years, options for purchasing sunglasses have expanded through e-commerce sites, overseas mail order, and parallel imports. There are also anxieties unique to online purchases, such as determining authenticity, the reliability of the seller, and the difficulty in understanding size and fit.

MEDIA BOUQUET has launched "Sunglasses Press" to resolve these information ambiguities and to make it easier for users interested in sunglasses to find the perfect pair by comparing designs, functions, prices, and purchasing methods.

About MEDIA BOUQUET

MEDIA BOUQUET, Inc. is a creative company that operates with two pillars: marketing support for client companies and the operation of its own D2C brands and owned media.

As part of its own media operations, the company also operates "Creators+", a web media for all creators. https://creators-plus.jp

In today's era of "100 million creators," where everyone can have their own media, the importance of creativity is increasing. In Japan, where everyone has a smartphone as a recording device and editing tool, the rarity value of individuals who know how to properly handle equipment and use editing software is increasing.

Creators+ aims to increase the number of creators with correct knowledge by disseminating information on Adobe Creative Cloud, other creator tools, and video shooting/editing, which will continue to be in high demand.

Leveraging the knowledge gained from content creation, SEO, and information design cultivated through the operation of web media, including Creators+, MEDIA BOUQUET will continue to provide useful information to users on "Sunglasses Press" as well.

Moving forward, through its marketing support business and self-operated media, the company will continue to engage in valuable information dissemination that connects consumers with companies and brands.

MEDIA BOUQUET, Inc. Company Overview

Company Name

MEDIA BOUQUET, Inc.

English Company Name

MEDIA BOUQUET, Inc.

Representative Director

Akinari Yoshikawa

Location

Kuwano Building 2F, 6-23-4 Jingumae, Shibuya-ku, Tokyo 150-0001

Homepage

https://media-bouquet.co.jp

Business Activities

Marketing Support Business Photo and Video Production Planning, Production, and Operation of YouTube / SNS Web Marketing Utilizing SEO / AI Search Optimization Marketing DX Utilizing Generative AI Corporate Training and Reskilling in Generative AI

Proprietary Business Web Media Operation Planning and Operation of D2C Brands

<Contact Information for Inquiries>

MEDIA BOUQUET, Inc.

Mail: info@media-bouquet.co.jp