'Prepping Delights for Your Skin the Next Morning': Beauty Salon MASHU Launches High-Moisturizing Lotion 'Leeto' from 'tukka soin' on April 8 for a Healthy Skin Foundation
MASHU Group, operating beauty salons nationwide, released its first skincare product, the highly moisturizing lotion 'Leeto', on April 8. Utilizing professional expertise, it features a 3% high concentration of placenta extract.
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- 📰 Published: April 23, 2026 at 19:10
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 03:43 (17h 11m after Collected)
MASHU Group (Headquarters: Osaka City, Osaka Prefecture; Representative: Yusuke Oku), which operates beauty salons nationwide, launched its first skincare item, the highly moisturizing lotion 'Leeto' (100ml / 3,850 yen including tax) from its original brand 'tukka soin' on Wednesday, April 8, 2026.
At MASHU, which also operates a total beauty business, we have utilized our experience of closely addressing customers' skin concerns while directly touching their hair and skin on a daily basis to blend a uniquely formulated high-concentration placenta extract. It enhances the skin's moisture retention capacity and leads to a healthy skin foundation.
■ The birth of a product focused on a delightful skin experience the next morning
To enhance the skin's barrier function, it is essential to pay attention to UV rays, friction, and over-removal of sebum, and 'moisturizing' is an indispensable element.
Modern women who lead busy lives tend to experience a decline in their skin's ability to retain moisture due to stress and environmental changes.
In response to these challenges, 'Leeto' was born to enhance the skin's moisture retention and lead to a healthy state. By keeping the skin's moisture content high, it leads to a skin texture that makes you feel 'delighted' when you touch it with your fingertips the next morning.
■ Uncompromising 'high blend' achieved: Ingredients and features that make up Leeto
'Leeto' contains a high concentration of three carefully selected ingredients to create a 'healthy skin foundation' that lies beyond moisturizing.
1. Leads to conditioned skin: High concentration*1 'Placenta Extract'
Compared to the general quasi-drug blending standard (0.1%), we have luxuriously blended '3%' placenta extract, which is about 30 times higher. The biggest feature is the rare 'low-temperature heat treatment' also adopted in the medical field in Germany. General high-temperature processing is efficient, but there is a risk of damaging delicate beauty ingredients (such as growth factors) contained in the placenta. By taking the time and effort to extract at low temperatures, this product maintains the quality of the ingredients. Furthermore, we adopted an extraction method that uses almost no water right from the raw material stage. Differentiating itself from an 'undiluted solution where a 1% ingredient is merely diluted with water', our unique extract, which is particular about the concentration of every single drop, leads to well-conditioned skin.
2. The latest approach to beautiful skin: 'Hydrolyzed Red Algae Extract'
Provides a multi-faceted approach to the foundation of beautiful skin. It tightly refines pores that tend to open due to dryness and skin slackness, leading to a finely textured impression. It supports the skin's natural moisture retention ability and prepares a skin environment that does not let moisture escape.
3. Towards an upward skin impression: 'Porphyridium Polysaccharide'
Forms a veil of moisture on the skin surface, giving it a sense of firmness that seems to push back from the inside.
It maintains a youthful, upward skin impression.
This responsive feel has been proven by verification from beauty professionals.
Samples were distributed in advance to internal staff before the release. Many staff members realized the 'feeling of moisture' and 'changes in their skin the next morning'. We pursue an overwhelming speed of realization that satisfies even the strict eyes of professionals.
*1: Comparison of the blending amount (3%) against the quasi-drug standard for placenta extract (0.1%)
■ Development Background: Pursuing 'ease of continued use' as the first step to solving customers' serious dryness concerns
At MASHU, which also develops a total beauty business, we have faced the serious 'dryness' concerns that many people have while directly touching customers' skin every day. The strong desire to fundamentally solve this skin concern is the starting point of our brand's first skincare development.
To solve these concerns, it is more important than anything else that customers can 'continue' their daily skincare routine without difficulty.
That is exactly why we focused on 'ease of continued use'.
The 'ease of continued use' that MASHU considers consists largely of three things:
1) It must be safe and secure (low irritation) with a real sense of efficacy.
2) It must have a texture that is easy to continue using every day.
3) It must be priced in a way that makes it easy to repeat purchase.
Based on these three axes, we want to create changes in the skin through daily continuous use. Driven by this thought, and based on our knowledge as beauty professionals and uncompromising ingredient selection (high quality), we have completed 'Leeto', achieving a price that allows you to continue using it generously every day by reducing intermediary costs.
■ '3-Step Application Method' that maximizes penetration power
To maximize the power of 'Leeto', MASHU recommends using it not just once, but 'applying it in 3 separate times'. By layering it little by little, you can experience the sensation of moisture slowly filling the stratum corneum of your skin.
■ Product Overview
Product Name: Leeto
Capacity: 100ml
Store Price: 3,850 yen (tax included) *Online shop is 4,400 yen (tax included)
Release Date: April 8, 2026
Sales Locations: MASHU stores and the official online shop 'tukka soin'
Online Shop: h
At MASHU, which also operates a total beauty business, we have utilized our experience of closely addressing customers' skin concerns while directly touching their hair and skin on a daily basis to blend a uniquely formulated high-concentration placenta extract. It enhances the skin's moisture retention capacity and leads to a healthy skin foundation.
■ The birth of a product focused on a delightful skin experience the next morning
To enhance the skin's barrier function, it is essential to pay attention to UV rays, friction, and over-removal of sebum, and 'moisturizing' is an indispensable element.
Modern women who lead busy lives tend to experience a decline in their skin's ability to retain moisture due to stress and environmental changes.
In response to these challenges, 'Leeto' was born to enhance the skin's moisture retention and lead to a healthy state. By keeping the skin's moisture content high, it leads to a skin texture that makes you feel 'delighted' when you touch it with your fingertips the next morning.
■ Uncompromising 'high blend' achieved: Ingredients and features that make up Leeto
'Leeto' contains a high concentration of three carefully selected ingredients to create a 'healthy skin foundation' that lies beyond moisturizing.
1. Leads to conditioned skin: High concentration*1 'Placenta Extract'
Compared to the general quasi-drug blending standard (0.1%), we have luxuriously blended '3%' placenta extract, which is about 30 times higher. The biggest feature is the rare 'low-temperature heat treatment' also adopted in the medical field in Germany. General high-temperature processing is efficient, but there is a risk of damaging delicate beauty ingredients (such as growth factors) contained in the placenta. By taking the time and effort to extract at low temperatures, this product maintains the quality of the ingredients. Furthermore, we adopted an extraction method that uses almost no water right from the raw material stage. Differentiating itself from an 'undiluted solution where a 1% ingredient is merely diluted with water', our unique extract, which is particular about the concentration of every single drop, leads to well-conditioned skin.
2. The latest approach to beautiful skin: 'Hydrolyzed Red Algae Extract'
Provides a multi-faceted approach to the foundation of beautiful skin. It tightly refines pores that tend to open due to dryness and skin slackness, leading to a finely textured impression. It supports the skin's natural moisture retention ability and prepares a skin environment that does not let moisture escape.
3. Towards an upward skin impression: 'Porphyridium Polysaccharide'
Forms a veil of moisture on the skin surface, giving it a sense of firmness that seems to push back from the inside.
It maintains a youthful, upward skin impression.
This responsive feel has been proven by verification from beauty professionals.
Samples were distributed in advance to internal staff before the release. Many staff members realized the 'feeling of moisture' and 'changes in their skin the next morning'. We pursue an overwhelming speed of realization that satisfies even the strict eyes of professionals.
*1: Comparison of the blending amount (3%) against the quasi-drug standard for placenta extract (0.1%)
■ Development Background: Pursuing 'ease of continued use' as the first step to solving customers' serious dryness concerns
At MASHU, which also develops a total beauty business, we have faced the serious 'dryness' concerns that many people have while directly touching customers' skin every day. The strong desire to fundamentally solve this skin concern is the starting point of our brand's first skincare development.
To solve these concerns, it is more important than anything else that customers can 'continue' their daily skincare routine without difficulty.
That is exactly why we focused on 'ease of continued use'.
The 'ease of continued use' that MASHU considers consists largely of three things:
1) It must be safe and secure (low irritation) with a real sense of efficacy.
2) It must have a texture that is easy to continue using every day.
3) It must be priced in a way that makes it easy to repeat purchase.
Based on these three axes, we want to create changes in the skin through daily continuous use. Driven by this thought, and based on our knowledge as beauty professionals and uncompromising ingredient selection (high quality), we have completed 'Leeto', achieving a price that allows you to continue using it generously every day by reducing intermediary costs.
■ '3-Step Application Method' that maximizes penetration power
To maximize the power of 'Leeto', MASHU recommends using it not just once, but 'applying it in 3 separate times'. By layering it little by little, you can experience the sensation of moisture slowly filling the stratum corneum of your skin.
■ Product Overview
Product Name: Leeto
Capacity: 100ml
Store Price: 3,850 yen (tax included) *Online shop is 4,400 yen (tax included)
Release Date: April 8, 2026
Sales Locations: MASHU stores and the official online shop 'tukka soin'
Online Shop: h