MamaWell, a Maternal Health Support Service Combining 'Personal Midwives' and 'Digital Health Data,' Launches in Toyama City, Toyama Prefecture

MamaWell Inc. (Mamawell; headquarters: Tsukuba City, Ibaraki Prefecture; CEO: Marika Seki), a company providing maternal and child health support through the integration of 'personal midwives' and 'digital health data utilization,' has begun offering its MamaWell service in Toyama City, Toyama Prefecture (address: 7-38 Shinsakura-machi, Toyama City).

MamaWell is a companion-type health management service that supports the dual challenges of pregnancy and career by combining personal midwives with digital health data technology. Currently provided to over 200 corporations and health insurance associations, including municipalities such as Shinagawa Ward, the service has now been introduced in Toyama City. By launching in Toyama City, which actively promotes child-rearing support initiatives, MamaWell aims to contribute to building a society where more pregnant individuals can experience pregnancy with peace of mind.

Comment from Toyama City Mayor Hiroyoshi Fujii

Toyama City Mayor Hiroyoshi Fujii and Marika Seki, CEO of MamaWell Inc.

"Childbirth is a major life event, and passing life on to the next generation is profoundly important. Toyama City aims to provide strong support to families preparing for pregnancy and parenting. We expect that using the MamaWell service will help pregnant and postpartum individuals manage their own health, as well as raise health awareness among their children and families."

Message from Marika Seki, CEO of MamaWell

Marika Seki, CEO of MamaWell Inc.

—"When you're pregnant, turn to MamaWell"—

MamaWell aims to make continuous peace of mind for pregnant individuals a societal norm, regardless of where they live. I myself was born and raised in Toyama City, the very city now adopting our service. I am deeply pleased and moved that our hometown will now benefit from this service. By monitoring health through wearable devices and apps, and offering one-stop support from childbirth preparation to postpartum parenting, we connect fragmented support systems across hospitals, municipalities, workplaces, and communities. This reduces the anxiety and burden of not knowing 'where to turn for help' during pregnancy, childbirth, and parenting, aiming to create an environment where 'society as a whole raises children.' We hope this launch will help pregnant individuals and their families in the local community face childbirth and parenting with greater peace of mind.

Overview of the MamaWell Service

MamaWell provides comprehensive health management services tailored specifically to pregnant women, delivered by personal midwives. Vital data such as heart rate and activity levels are collected via wearable devices to monitor the health status of pregnant individuals. Based on this data, personal midwives provide individually optimized health management plans to reduce the risk of pregnancy complications. Chat-based consultations are available 24/7, offering empathetic support for physical changes and anxieties faced during pregnancy. MamaWell supports healthy pregnancy experiences as a companion to expectant mothers, working toward its mission of 'creating安心 for those who give birth.'

MamaWell HP: https://mamawell.jp/

About MamaWell Inc.

MamaWell Inc. is driven by the mission to 'support women's lifelong health based on evidence.' As a digital healthcare platform dedicated to pregnant women, it provides comprehensive health management services through personal midwives to women during pregnancy and parenting. By offering not only medical but also psychological support during this critical phase of a woman's life, MamaWell strives to ensure women can experience pregnancy with peace of mind, working toward its vision of 'realizing a society where women live healthier and more comfortably.'