Sapporo City and MamaLady Inc. Collaborate to Incorporate Voices from Pregnancy to Child-Rearing into Childcare Policies
Sapporo City and MamaLady Inc. have formed a partnership to gather the voices of child-rearing households from pregnancy through early childhood, aiming to integrate these insights into policy-making and public relations for childcare support. This initiative seeks to develop more effective and responsive childcare assistance programs.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:11
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:49 (17 min after Collected)
※Ms. Nana Akashi, CEO of MamaLady (left), and Mr. Takeharu Yamamoto, Vice Mayor of Sapporo City (right), at the signing ceremony of the partnership agreement.
◼︎Background
While various childcare support measures are being implemented by local governments, continuous contact with parenting households from pregnancy to childcare is often limited to health check-ups and administrative procedures. Therefore, there is a growing need to consider how to maintain ongoing engagement. It is becoming increasingly important to understand the needs of child-rearing households and reflect them in policy-making initiatives and public relations related to childcare support.
◼︎Initiatives
・Understanding needs through surveys and focus groups with child-rearing households.
・Organizing the voices of child-rearing households for Sapporo City to utilize as reference information for policy-making initiatives.
・Public relations related to Sapporo City's childcare support utilizing information magazines published by MamaLady.
◾️Features of This Initiative
MamaLady possesses a platform for continuous engagement with child-rearing households from pregnancy to childcare, and a mechanism to continuously visualize the voices of those involved.
・Number of local governments partnered for distribution and placement of the pre/post-natal preparation guide "Premama Guide": 236 nationwide.
・Number of Premama Guides distributed: Approximately 41,000 copies.
・Number of LINE registrations: Approximately 9,800 people (primarily maternity to preschool children).
・Record of surveys and focus groups: Over 300 instances.
・Survey response rate: Approximately 100% (based on company event booth examples).
◼︎Contact Information
Company Name: MamaLady Inc.
Location: 7F Matsuhiro Building, 2-3-2 Minami 1-jo Higashi, Chuo-ku, Sapporo City
Business: Media, Education, Research Business
Website: https://mamalady.co.jp/
Phone: 011-596-8106
Email: info@mamalady.co.jp
Media Contact: Kamo
d182325-1-068e3e49e3ecacd3b89826623d72c1bd.pdf
◼︎Background
While various childcare support measures are being implemented by local governments, continuous contact with parenting households from pregnancy to childcare is often limited to health check-ups and administrative procedures. Therefore, there is a growing need to consider how to maintain ongoing engagement. It is becoming increasingly important to understand the needs of child-rearing households and reflect them in policy-making initiatives and public relations related to childcare support.
◼︎Initiatives
・Understanding needs through surveys and focus groups with child-rearing households.
・Organizing the voices of child-rearing households for Sapporo City to utilize as reference information for policy-making initiatives.
・Public relations related to Sapporo City's childcare support utilizing information magazines published by MamaLady.
◾️Features of This Initiative
MamaLady possesses a platform for continuous engagement with child-rearing households from pregnancy to childcare, and a mechanism to continuously visualize the voices of those involved.
・Number of local governments partnered for distribution and placement of the pre/post-natal preparation guide "Premama Guide": 236 nationwide.
・Number of Premama Guides distributed: Approximately 41,000 copies.
・Number of LINE registrations: Approximately 9,800 people (primarily maternity to preschool children).
・Record of surveys and focus groups: Over 300 instances.
・Survey response rate: Approximately 100% (based on company event booth examples).
◼︎Contact Information
Company Name: MamaLady Inc.
Location: 7F Matsuhiro Building, 2-3-2 Minami 1-jo Higashi, Chuo-ku, Sapporo City
Business: Media, Education, Research Business
Website: https://mamalady.co.jp/
Phone: 011-596-8106
Email: info@mamalady.co.jp
Media Contact: Kamo
d182325-1-068e3e49e3ecacd3b89826623d72c1bd.pdf