MAIA to Fully Revamp Women's Digital Talent Development Program Starting FY2026

MAIA Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Yukka Tsukita; hereinafter "MAIA"), which creates environments for women to work authentically by developing female digital talent and supporting digital transformation for companies and local governments nationwide, announces a full revision of the training program content for its "Dejitaru Joshi Project"—a women's digital talent development initiative conducted in collaboration with municipalities across Japan—starting in FY2026.

This overhaul is based on MAIA's track record of training over 3,000 female digital talents cumulatively (as of May 2025) and in response to the widespread adoption of AI and evolving DX needs among enterprises. As challenges have emerged in corporate DX environments where "tool-specific skills alone are no longer sufficient," this initiative represents a strategic reevaluation of the training content itself.

In particular, the program will shift from its previous emphasis on specialized SAP and RPA skills to a restructured curriculum centered on business and IT literacy, along with practical AI application.

## Background of the Program Revision

In recent years, while corporate DX initiatives have accelerated, the following challenges have become apparent in the field:

- Changes in business processes due to AI adoption

- Growing demand for operational efficiency and automation driven by labor shortages

- Increasing need for talent who understand entire business operations, not just individual tools

Additionally, companies frequently express that "there is a shortage of personnel who understand overall business operations and can cross-functionally utilize AI and tools."

Meanwhile, traditional IT talent development has been criticized for issues such as "learners acquire specific tools but cannot apply them in real-world settings" and "a lack of comprehensive abilities, including business understanding and communication."

Furthermore, even within MAIA’s own SAP and RPA talent development programs, demand has evolved, making it clear that deep specialization alone can no longer meet market needs.

In light of these factors, MAIA has determined that a shift is necessary toward cultivating talent who can engage with entire business operations using AI, grounded in strong business and IT literacy that aligns closely with current market demands.

## Objectives and Overview of the New Program

In this revision of the "Dejitaru Joshi Project," implemented in collaboration with local governments, the training concept is being redefined—from "personnel who can use tools" to "personnel who can move business forward." The main changes are as follows:

- Strengthening of Foundational Literacy (Business & IT)

Greater emphasis than ever on foundational skills essential for practical work, including business communication, IT basics, and operational understanding. The program has been restructured into a practical format, enhancing business simulations such as meeting minutes creation and workflow design, in addition to fundamentals in Excel and PowerPoint.

- Acquisition of Business Design and Execution Skills with AI Integration

Recognizing that work methods are fundamentally changing with AI, the program cultivates the ability to execute tasks in a human-AI collaborative environment. Participants will learn to efficiently conduct research, create documents, and design operations using various AI tools. Special emphasis is placed on cross-tool utilization skills, such as analyzing Excel data with AI and transforming insights into reports using AI.

- Practical Learning in Business Flow and Workflow Design

New practical exercises have been introduced, such as designing business flows and workflows by simulating client interactions and organizing requirements through AI dialogue. These exercises aim to develop the ability to think strategically—not just perform tasks—by asking "what should be done and how should it progress?"

- Redesign of Specialized Domains (SAP & RPA)

The SAP and RPA curricula have been revised and restructured into approximately 90-hour foundational to practical-level programs.

- SAP: Focused on business understanding and basic operations

- RPA: Specialized in practical application using UiPath

By optimizing these domains for real-world usability rather than deep specialization, the overall balance of the training program has been restructured.

- Strengthening Mindset for Diverse Work Styles

The mindset training previously offered will continue to be provided, now reinforced as a foundational component to support diverse work styles such as freelancing and remote work.

## Program Details

The revised "Dejitaru Joshi Project," conducted in collaboration with local governments, will be rolled out from this fiscal year. Recruitment has already begun in Itoman City (Okinawa), Okayama Prefecture, Tochigi Prefecture, and Tottori Prefecture.

Additionally, the subscription-based service "Dejitaru Joshi Plus" will gradually begin offering the new program.

## Comparison with Previous Program and Overview of New Program

## CEO Statement

Yukka Tsukita, CEO of MAIA Co., Ltd.

"At MAIA, we have broadened career options for many women by providing reskilling opportunities. However, today, it is increasingly important not only to learn skills but also to know how to apply them in real-world operations.

With this program revision, we have prioritized comprehensive skills including business understanding and AI utilization, in direct response to field demands. Our goal is to cultivate talent who can move business forward—not just operate tools.

Moving forward, MAIA will continue to create opportunities for women to work authentically while connecting with society."

## Future Outlook

Through this revision, MAIA will simultaneously advance support for women's career independence, digital transformation for regions and enterprises, and the realization of diverse work styles. Going forward, we will continuously review our programs in response to market needs and technological changes, strengthening the connection between learning and employment.

## Company Overview

＜About MAIA Co., Ltd.＞

MAIA operates under the mission of "Co-Create the Future: Creating a society where everyone can live independently and authentically as individuals, and co-create together." We run initiatives that combine women's empowerment, regional development, and IT. By supporting women's IT skill development and empowering those who acquire these skills, we contribute to the DX of national and local governments and enterprises.

【Headquarters】Ark Hills South Tower 16F, 1-4-5 Roppongi, Minato-ku, Tokyo

【Established】November 2017

【Representative】CEO Yukka Tsukita

【Capital】23.3 million JPY

【Website】https://www.maia.co.jp/

【Business Activities】Reskilling and employment support, regional revitalization support, IT consulting

＜Inquiries＞

MAIA Co., Ltd.

URL: https://maia.co.jp/contact/

TEL: 050-1745-9639

MAIL: info@maia.co.jp