MagicHolic to Present and Exhibit at SusHi Tech Tokyo 2026, Unveiling Video Business Model to "Move" Japanese IP with AI
MagicHolic exhibited and presented at SusHi Tech Tokyo 2026, unveiling a new video business model that leverages AI to bring Japanese IP to the world. This model aims to transform content production and distribution by addressing traditional challenges of high cost and long development times.
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- 📰 Published: May 13, 2026 at 18:00
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MagicHolic Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative: Nagisa Mizukami), which develops an AI short anime business to deliver Japanese IP to the world, presented and exhibited at the TIB CATAPULT cluster session at "SusHi Tech Tokyo 2026," held at Tokyo Big Sight from April 27th to 29th, 2026.
Through presentations and exhibits, MagicHolic introduced a new video business model that integrates IP content production using generative AI with overseas distribution. This model challenges the traditional "high cost, long duration" production process, demonstrating how IP business can thrive in the AI era.
■ Presentation Content: Introduction to the AI-Era IP Business Model and Collaboration Examples
On April 27th, at the TIB CATAPULT cluster session, Representative Mizukami presented on the IP content production and distribution model utilizing generative AI.
The presentation covered:
- AI video production using IP assets
- Content design premised on multilingual expansion
- Distribution model leveraging SNS and video platforms
This approach showcased an integrated design from production to distribution and monetization.
Furthermore, as a concrete example of this model, a collaborative AI video production project utilizing the Japanese IP "Yokai Mura" with Kyoda Creation Inc. was introduced.
■ Booth Exhibition: Experiencing the Production Process and Visitor Reactions
At the booth during the exhibition, live demonstrations of AI short anime production were conducted, showcasing:
- AI video generation process
- Content design premised on multilingual expansion
- Production workflow geared towards overseas distribution
During the demonstrations, visitors expressed reactions such as:
"Can videos really be produced in such a short time?"
"It's impressive that various expressive styles can be achieved."
"The quality is higher than I imagined."
In addition, with the high interest in Japanese anime as a backdrop, many international visitors stopped by the booth, engaging in active discussions about new AI-powered production and expansion methods.
■ What is the new video business model that "moves IP with AI"?
MagicHolic's announcement is not just about AI video production, but a new business model that integrates production, distribution, and monetization, starting from IP. While traditional video production was designed on a "per-project basis," this model is based on the following flow:
- IP holder provides materials
- High-speed video production by generative AI
- Global expansion through multilingual support
- Distribution on SNS and video platforms
- Continuous improvement and monetization utilizing data
By integrating this series of flows, a mechanism is built to continuously maximize the value of IP.
■ Changes for Creators: Lower Barriers to Entry for Production
This model makes it feasible for:
- Small teams to produce videos
- Significant reduction in production costs and time
- Expansion premised on the global market
This is expected to foster a new creator economy that does not rely on traditional large-scale studio-centric production systems.
■ Changes for IP Holders and Businesses: Start Small and Grow Big
Traditionally, video adaptation of IP was a high-cost, high-risk investment.
With this model, it becomes possible to:
- Validate market with small-scale content
- Expand deployment based on reaction data
- Rapidly expand into overseas markets
This shifts IP utilization to an approach where one can "just try making it."
■ Implications for Investors: Establishment of a Scalable Entertainment Model
In the AI x content domain, there is a simultaneous progression of:
- Discontinuous reduction in production costs
- Diversification of distribution channels
- Premise of global expansion
MagicHolic's announcement indicates that a viable business model, including monetization, is beginning to materialize.
■ Representative's Comment
Through this presentation and exhibition, I strongly felt that the business model combining Japanese IP and generative AI is not just a concept, but is actually starting to be accepted by the market.
Especially from the high interest of international visitors and reactions to the production process, we confirmed both the large demand in the global market and the practicality of AI-powered production methods.
Going forward, we will scale this promising endeavor into a concrete business and proceed with building a new distribution infrastructure to deliver Japanese IP to the world.
— Nagisa Mizukami, Representative, MagicHolic Inc.
■ About SusHi Tech Tokyo 2026
"SusHi Tech Tokyo 2026" is SusHi Tech To
Through presentations and exhibits, MagicHolic introduced a new video business model that integrates IP content production using generative AI with overseas distribution. This model challenges the traditional "high cost, long duration" production process, demonstrating how IP business can thrive in the AI era.
■ Presentation Content: Introduction to the AI-Era IP Business Model and Collaboration Examples
On April 27th, at the TIB CATAPULT cluster session, Representative Mizukami presented on the IP content production and distribution model utilizing generative AI.
The presentation covered:
- AI video production using IP assets
- Content design premised on multilingual expansion
- Distribution model leveraging SNS and video platforms
This approach showcased an integrated design from production to distribution and monetization.
Furthermore, as a concrete example of this model, a collaborative AI video production project utilizing the Japanese IP "Yokai Mura" with Kyoda Creation Inc. was introduced.
■ Booth Exhibition: Experiencing the Production Process and Visitor Reactions
At the booth during the exhibition, live demonstrations of AI short anime production were conducted, showcasing:
- AI video generation process
- Content design premised on multilingual expansion
- Production workflow geared towards overseas distribution
During the demonstrations, visitors expressed reactions such as:
"Can videos really be produced in such a short time?"
"It's impressive that various expressive styles can be achieved."
"The quality is higher than I imagined."
In addition, with the high interest in Japanese anime as a backdrop, many international visitors stopped by the booth, engaging in active discussions about new AI-powered production and expansion methods.
■ What is the new video business model that "moves IP with AI"?
MagicHolic's announcement is not just about AI video production, but a new business model that integrates production, distribution, and monetization, starting from IP. While traditional video production was designed on a "per-project basis," this model is based on the following flow:
- IP holder provides materials
- High-speed video production by generative AI
- Global expansion through multilingual support
- Distribution on SNS and video platforms
- Continuous improvement and monetization utilizing data
By integrating this series of flows, a mechanism is built to continuously maximize the value of IP.
■ Changes for Creators: Lower Barriers to Entry for Production
This model makes it feasible for:
- Small teams to produce videos
- Significant reduction in production costs and time
- Expansion premised on the global market
This is expected to foster a new creator economy that does not rely on traditional large-scale studio-centric production systems.
■ Changes for IP Holders and Businesses: Start Small and Grow Big
Traditionally, video adaptation of IP was a high-cost, high-risk investment.
With this model, it becomes possible to:
- Validate market with small-scale content
- Expand deployment based on reaction data
- Rapidly expand into overseas markets
This shifts IP utilization to an approach where one can "just try making it."
■ Implications for Investors: Establishment of a Scalable Entertainment Model
In the AI x content domain, there is a simultaneous progression of:
- Discontinuous reduction in production costs
- Diversification of distribution channels
- Premise of global expansion
MagicHolic's announcement indicates that a viable business model, including monetization, is beginning to materialize.
■ Representative's Comment
Through this presentation and exhibition, I strongly felt that the business model combining Japanese IP and generative AI is not just a concept, but is actually starting to be accepted by the market.
Especially from the high interest of international visitors and reactions to the production process, we confirmed both the large demand in the global market and the practicality of AI-powered production methods.
Going forward, we will scale this promising endeavor into a concrete business and proceed with building a new distribution infrastructure to deliver Japanese IP to the world.
— Nagisa Mizukami, Representative, MagicHolic Inc.
■ About SusHi Tech Tokyo 2026
"SusHi Tech Tokyo 2026" is SusHi Tech To