Partnership

MAE Inc. Signs Capital and Business Alliance Agreement with Therapynia Inc. in Uda City, Nara Prefecture. Combining Herbal Medicine Culture, Fermentation/Distillation, and Accommodation Experiences for Co-creation of Regional Value from Toyama and Nara.

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Published Jul 1, 2026 7:00 PM ・ Updated Jul 1, 2026 2:20 PM ・ 9 min read ・ Source: PR TIMES

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MAE Inc. Signs Capital and Business Alliance Agreement with Therapynia Inc. in Uda City, Nara Prefecture. Combining Herbal Medicine Culture, Fermentation/Distillation, and Accommodation Experiences for Co-creation of Regional Value from Toyama and Nara. — Image: PR TIMES

As part of this alliance, MAE will provide capital support and business collaboration for the construction and operation of "INN FUSE," a distillery with accommodation facilities scheduled to open in

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 1, 2026

*"INN FUSE" concept image.

This capital and business alliance aims to enhance the corporate and regional value of both companies through business collaboration that leverages their respective regional resources, herbal medicine culture, and expertise in fermentation, distillation, and accommodation experiences.

Toyama, the "Medicine Capital," and Uda City, Nara Prefecture, where herbal medicine culture thrives.

Toyama Prefecture, where MAE is based, has been known as "Toyama of Medicine" due to its history of distributed medicines dating back to the Edo period. Meanwhile, Uda City in Nara Prefecture, where THERAPYNIA is based, is known for producing figures deeply connected to Japan's pharmaceutical industry, such as Yasutami Yamada, the founder of the predecessor to Rohto Pharmaceutical; Shigesha Tsumura, the founder of Tsumura; and Tomokichi Fujisawa, the founder of Fujisawa Pharmaceutical Industry, one of the origins of Astellas Pharma. It is a region where herbal medicine culture has long flourished.

Furthermore, MAE has been developing businesses in the fields of plant aromas, distillation, and wellness, based on its 60 years of experience in pharmaceutical manufacturing. THERAPYNIA utilizes the wisdom of Uda's nature, plants, and fermentation to develop craft beverages, food and beverage services, accommodation, and experiential businesses.

The two companies began interacting in 2023 and have deepened their shared vision for creating businesses that connect nature, food, aroma, and wellness with regional resources. Through this alliance, they aim to create new regional value by combining fermentation, distillation, aroma, and accommodation experiences, rooted in their respective regional cultures.

Future Collaboration

Through this alliance, MAE's expertise in distillation, aroma, and wellness will be combined with THERAPYNIA's experience in craft beer brewing. This will lead to joint projects that leverage the regional resources of Toyama and Nara, the promotion of regional brands, and mutual customer referrals.

About MAE Inc.

MAE Inc. is a company that has been involved in pharmaceutical manufacturing in Toyama Prefecture for 60 years. With the mission of "Metabolism for People and Society," the company engages in OEM/ODM development and develops cosmetics and health services that utilize regional resources. Centered around the complex facility "Healthian-wood" at the foot of the Tateyama mountain range, MAE is also working on "village creation" through wellness.

Company Name: MAE Inc.

Representative: Daisuke Maeda, President and Representative Director

Location: Toyama City, Toyama Prefecture

Founded: February 8, 1966 (Established 1958)

Capital: 93 million yen

Business Activities: Pharmaceutical manufacturing, cosmetics/aroma-related business, distillation business,

Food and beverage, accommodation, tourism business utilizing regional resources, educational business, etc.

Official Website: https://mae-toyama.co.jp/

About Therapynia Inc.

Therapynia Inc. is a company based in Uda City, Nara Prefecture, that plans and sells craft beverages and operates food and beverage, accommodation, and experiential businesses. Utilizing the natural environment, plants, and fermentation wisdom of Uda, where herbal medicine culture thrives, the company creates opportunities for mind and body restoration through food, lodging, and experiences, leading to new experiential value.

Company Name: Therapynia Inc.

Brand Name: THERAPYNIA

Representative: Yoshinori Yoneda, President and Representative Director

Location: 1874-1 Ouda Shiu, Uda City, Nara Prefecture

Established: November 18, 2024

Capital: 1 million yen

Business Activities: Food and beverage business, accommodation business, planning and sales of craft beverages,

Experiential business, tourism/wellness business utilizing regional resources

Official Website: https://www.therapynia.jp

FACT BOX

Source: PR TIMES
Category: Partnership

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase a "泊れる蒸留所" (stayable distillery) called "INN FUSE," featuring a dining area with shelves of bottles, a hotel room with two beds, a distillery with a large copper still, and an exterior view of the wooden building with people dining and observing.

A dining area in "INN FUSE" features shelves stocked with bottles and a long wooden table, suggesting a tasting or dining experience. Evidence: Shelves filled with bottles, wooden table and chairs. Confidence: high
A hotel room in "INN FUSE" is depicted with two beds, a window overlooking greenery, and a rustic interior design. Evidence: Two beds, window with view, wooden beams. Confidence: high
Inside "INN FUSE," a large copper distillation still is visible through a window, with a person attending to it. Evidence: Large copper still, person in apron, wooden interior. Confidence: high
The exterior of "INN FUSE" shows a wooden building with large windows revealing the distillery inside, set against a backdrop of lush greenery. Evidence: Wooden building, large windows, distillery equipment, people. Confidence: high

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Start only from primary sources (official PR, disclosures, wire services)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 1, 2026 7:00 PM — Distributor PR TIMES
Collected　Jul 1, 2026 2:14 PM
AI structured & analyzed　Jul 1, 2026 2:15 PM
Desk-reviewed & published　Jul 1, 2026 7:00 PM

FAQ

What are the key facts in this article?

As part of this alliance, MAE will provide capital support and business collaboration for the construction and operation of "INN FUSE," a distillery with accommodation facilities scheduled to open in 2026 by THERAPYNIA (formerly Okuyamato Beer). *"INN FUSE" concept image. This capital and business alliance aims to enhance the corporate and regional value of

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000022.000131566.html

When was it published?

Jul 1, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“MAE Inc. Signs Capital and Business Alliance Agreement with Therapynia Inc. in Uda City, Nara Prefecture. Combining Herbal Medicine Culture, Fermentation/Distillation, and Accommodation Experiences for Co-creation of Regional Value from Toyama and Nara.”AI News by Washin Village（和心村）, Jul 1, 2026. https://aeo.washinmura.jp/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEmae/en/news/2026-07-01-%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEmae-%E5%A5%88%E8%89%AF%E7%9C%8C%E5%AE%87%E9%99%80%E5%B8%82%E3%81%AE%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEtherapynia%E3%81%A8%E8%B3%87%E6%9C%AC%E6%A5%AD%E5%8B%99%E6%8F%90%E6%90%BA%E3%82%92%E7%B7%A0%E7%B5%90

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