"Just Right, Like a Sloth." MAE Co., Ltd. Launches Processed Food Brand "GOOTALA" with First Product "Gootala Gelato"
MAE Co., Ltd. has launched "GOOTALA," a processed food brand conceptualized around "just right, like a sloth," introducing "Gootala Gelato" as its first product, based on self-cultivated herbs and rice. This new brand aims to offer solace to modern society.
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- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:22 (3h 50m after Collected)
MAE Co., Ltd. (Head office: Toyama City, Toyama Prefecture, Representative Director: Daisuke Maeda) has launched the processed food brand "GOOTALA," and released its first product, "GOOTALA GELATO."
The concept advocated by GOOTALA is "Just right, like a sloth." Based on the desire to deliver a gentle sense of space to today's overworking world, we are creating products that bring out the natural flavors of the ingredients.
The first product, "Gootala Gelato," is crafted based on our self-cultivated herbs and rice, designed to leverage the ingredients' inherent flavors.
Herbs and rice grown without pesticides
The recipe development and supervision were handled by Akihiro Masuyama, head chef of Healthian-wood [The kitchen] and [The Table]. He shaped the GOOTALA-like taste, carefully considering the combination of ingredients, layers of aroma, and the lingering aftertaste. It is recommended not only for personal consumption but also as a gift.
Gelato Sand sold exclusively at "ISEPAN! marche 2026" - Exhibited at "ISEPAN! marche 2026"
We exhibited at "ISEPAN! marche 2026," held from March 4 (Wednesday) to March 10 (Tuesday), 2026, and sold "Gelato Sand" as a special menu item. At the venue, customers could choose their favorite gelato flavor, which was very well received by visitors.
Moving forward, we plan to develop various products beyond gelato, continuing to deliver gentle moments of leisure into daily life through GOOTALA.
■ Product Overview
Product name: Gootala Gelato
Net content: 80mL
Price: Cup / 756-864 yen (tax included)
7-piece set / 5,290 yen (tax included)
Flavors: All 7 types
Apple x Basil
The fresh sweet and sour taste of freshly picked apples, with the refreshing greenness of basil layered on top. The herbal aroma lightly enhances the fruity notes.
Rice
A gentle flavor combining naturally grown rice with milk and vanilla. It features the grainy texture of rice and a mellow taste that spreads as you chew.
Chocolate x Rosemary
A flavor combining the richness of cacao with a hint of rosemary's aroma. The herbal scent lightly enhances the profound chocolate.
Japanese Mint
A striking flavor with the sharp yet delicate coolness characteristic of Japanese mint. The moment it melts on the tongue, a transparent refreshing sensation spreads.
Beets x Thyme
A new taste where the deep sweetness of beets and the moderate tartness of raspberry are accented by the aroma of thyme.
Blueberry x Lavender
A flavor layering the rich fruitiness of ripe blueberries with the elegant aroma of lavender. The gentle sweetness of amazake and a floral aftertaste quietly linger.
Yogurt x Lemongrass
A refreshing-tasting flavor where the smooth tartness of yogurt is vividly colored by the aroma of freshly picked lemongrass.
■ About the logo mark
The Gootala Gelato logo mark is a symbol that embodies the brand concept: "Just right, like a sloth."
The relaxed posture of a hanging sloth, effortlessly hanging, encapsulates the feeling of affirming "not trying too hard." Through its image of simply surrendering to comfort, it expresses the joy of time spent doing nothing and the comfort of living at one's own pace. Beyond mere cuteness, it conveys the value of slow living, being kind to oneself, and the quiet presence itself. This logo mark subtly communicates the world of GOOTALA.
■ Official Website
https://www.gootalagelato.com/
The concept advocated by GOOTALA is "Just right, like a sloth." Based on the desire to deliver a gentle sense of space to today's overworking world, we are creating products that bring out the natural flavors of the ingredients.
The first product, "Gootala Gelato," is crafted based on our self-cultivated herbs and rice, designed to leverage the ingredients' inherent flavors.
Herbs and rice grown without pesticides
The recipe development and supervision were handled by Akihiro Masuyama, head chef of Healthian-wood [The kitchen] and [The Table]. He shaped the GOOTALA-like taste, carefully considering the combination of ingredients, layers of aroma, and the lingering aftertaste. It is recommended not only for personal consumption but also as a gift.
Gelato Sand sold exclusively at "ISEPAN! marche 2026" - Exhibited at "ISEPAN! marche 2026"
We exhibited at "ISEPAN! marche 2026," held from March 4 (Wednesday) to March 10 (Tuesday), 2026, and sold "Gelato Sand" as a special menu item. At the venue, customers could choose their favorite gelato flavor, which was very well received by visitors.
Moving forward, we plan to develop various products beyond gelato, continuing to deliver gentle moments of leisure into daily life through GOOTALA.
■ Product Overview
Product name: Gootala Gelato
Net content: 80mL
Price: Cup / 756-864 yen (tax included)
7-piece set / 5,290 yen (tax included)
Flavors: All 7 types
Apple x Basil
The fresh sweet and sour taste of freshly picked apples, with the refreshing greenness of basil layered on top. The herbal aroma lightly enhances the fruity notes.
Rice
A gentle flavor combining naturally grown rice with milk and vanilla. It features the grainy texture of rice and a mellow taste that spreads as you chew.
Chocolate x Rosemary
A flavor combining the richness of cacao with a hint of rosemary's aroma. The herbal scent lightly enhances the profound chocolate.
Japanese Mint
A striking flavor with the sharp yet delicate coolness characteristic of Japanese mint. The moment it melts on the tongue, a transparent refreshing sensation spreads.
Beets x Thyme
A new taste where the deep sweetness of beets and the moderate tartness of raspberry are accented by the aroma of thyme.
Blueberry x Lavender
A flavor layering the rich fruitiness of ripe blueberries with the elegant aroma of lavender. The gentle sweetness of amazake and a floral aftertaste quietly linger.
Yogurt x Lemongrass
A refreshing-tasting flavor where the smooth tartness of yogurt is vividly colored by the aroma of freshly picked lemongrass.
■ About the logo mark
The Gootala Gelato logo mark is a symbol that embodies the brand concept: "Just right, like a sloth."
The relaxed posture of a hanging sloth, effortlessly hanging, encapsulates the feeling of affirming "not trying too hard." Through its image of simply surrendering to comfort, it expresses the joy of time spent doing nothing and the comfort of living at one's own pace. Beyond mere cuteness, it conveys the value of slow living, being kind to oneself, and the quiet presence itself. This logo mark subtly communicates the world of GOOTALA.
■ Official Website
https://www.gootalagelato.com/