【Limited to Convenience Stores in 1 Metropolis and 3 Prefectures】LUUP × green cola "NO Conventional Wisdom" Collaboration Campaign Held
Luup and Asahi Soft Drinks are launching a collaboration campaign from May 12 to 25, 2026, where customers who purchase "green cola" at convenience stores in Tokyo, Saitama, Chiba, and Kanagawa will receive a 7-minute free LUUP ride coupon. This partnership aims to challenge conventional wisdom and propose new lifestyles.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 15:05 (33 min after Collected)
Luup Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daiki Okai; hereinafter "Luup") will implement the "LUUP × green cola 'NO Conventional Wisdom' Collaboration Campaign" from Tuesday, May 12, to Monday, May 25, 2026, in collaboration with Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President: Kayoko Kondo), which will release "green cola" exclusively at convenience stores in 1 metropolis and 3 prefectures (Tokyo, Saitama, Chiba, and Kanagawa).
Background
Luup's mission is to "create infrastructure that turns every street into a station front," and through its business, it operates the micro-mobility sharing service "LUUP" to solve mobility issues across Japan. The number of ports exceeds 17,100 nationwide, and the service area has expanded to 74 municipalities in 18 prefectures, being used as a daily means of transportation for various purposes such as commuting, schooling, shopping, outings, and sightseeing.
This collaboration was realized by the shared desire of both companies to break down unconscious fixed ideas such as "cola is naturally high in sugar and calories" and "transportation is naturally by train, taxi, or walking." With the concept of "changing 'it has to be this way'," "green cola," which balances health consciousness and deliciousness, and "LUUP," which provides free and smart mobility, will work together to offer new lifestyle choices and support all people who freely choose their way of life without being bound by "conventional wisdom."
Campaign Details
・Period: Tuesday, May 12, 2026 - Monday, May 25, 2026
*This campaign may be subject to change or cancellation without prior notice.
・Eligibility: Anyone can participate.
*If you are not registered with the LUUP app, please register before participating.
・Campaign Details:
All participants who purchase "green cola" (PET 500ml) at convenience stores in the 1 metropolis and 3 prefectures (Tokyo, Kanagawa, Chiba, Saitama) and register their receipt on the application website will receive a coupon for a 7-minute free LUUP ride (up to 5 times per person).
Please see the special website below for details.
https://www.asahiinryo.co.jp/entertainment/campaign/greencola/202605/
【Notes】
・If the usage time exceeds 7 minutes, normal charges will apply for rides exceeding 7 minutes.
・Even if you make a temporary stop, no charge will be incurred if you end your ride within 7 minutes from the original ride start time.
・You must end your ride within the campaign's validity period. Please note that the coupon will not be applied if you end your ride after the validity period.
・Our company may conduct other campaigns during the period of this campaign. If other campaigns are conducted, discounts from each campaign will not be applied redundantly.
・If our company determines that there has been fraudulent activity or any other act contrary to the purpose of the operation, the campaign may not be applied, such as by revoking the discount application.
【Company Overview (URL: https://luup.sc/)】
・Location: FORECAST Gotanda WEST 7F, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
・Representative: Daiki Okai
・Founded: July 2018
・App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
*The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later.
*Notation: The company name is "Luup Inc." and the service name is "LUUP."
【Contact for this release】
・Inquiries regarding the campaign: Please select "Trouble occurred / Other inquiries" (https://support.luup.sc/hc/ja/requests/new)
Keywords:
Background
Luup's mission is to "create infrastructure that turns every street into a station front," and through its business, it operates the micro-mobility sharing service "LUUP" to solve mobility issues across Japan. The number of ports exceeds 17,100 nationwide, and the service area has expanded to 74 municipalities in 18 prefectures, being used as a daily means of transportation for various purposes such as commuting, schooling, shopping, outings, and sightseeing.
This collaboration was realized by the shared desire of both companies to break down unconscious fixed ideas such as "cola is naturally high in sugar and calories" and "transportation is naturally by train, taxi, or walking." With the concept of "changing 'it has to be this way'," "green cola," which balances health consciousness and deliciousness, and "LUUP," which provides free and smart mobility, will work together to offer new lifestyle choices and support all people who freely choose their way of life without being bound by "conventional wisdom."
Campaign Details
・Period: Tuesday, May 12, 2026 - Monday, May 25, 2026
*This campaign may be subject to change or cancellation without prior notice.
・Eligibility: Anyone can participate.
*If you are not registered with the LUUP app, please register before participating.
・Campaign Details:
All participants who purchase "green cola" (PET 500ml) at convenience stores in the 1 metropolis and 3 prefectures (Tokyo, Kanagawa, Chiba, Saitama) and register their receipt on the application website will receive a coupon for a 7-minute free LUUP ride (up to 5 times per person).
Please see the special website below for details.
https://www.asahiinryo.co.jp/entertainment/campaign/greencola/202605/
【Notes】
・If the usage time exceeds 7 minutes, normal charges will apply for rides exceeding 7 minutes.
・Even if you make a temporary stop, no charge will be incurred if you end your ride within 7 minutes from the original ride start time.
・You must end your ride within the campaign's validity period. Please note that the coupon will not be applied if you end your ride after the validity period.
・Our company may conduct other campaigns during the period of this campaign. If other campaigns are conducted, discounts from each campaign will not be applied redundantly.
・If our company determines that there has been fraudulent activity or any other act contrary to the purpose of the operation, the campaign may not be applied, such as by revoking the discount application.
【Company Overview (URL: https://luup.sc/)】
・Location: FORECAST Gotanda WEST 7F, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
・Representative: Daiki Okai
・Founded: July 2018
・App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
*The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later.
*Notation: The company name is "Luup Inc." and the service name is "LUUP."
【Contact for this release】
・Inquiries regarding the campaign: Please select "Trouble occurred / Other inquiries" (https://support.luup.sc/hc/ja/requests/new)
Keywords: